An fara buga wannan labarin akan Hot Pod, wasiƙar jagorancin masana'antu game da kwasfan fayiloli na Nick Quah.
An fara buga wannan labarin akan Hot Pod, wasiƙar jagorancin masana'antu game da kwasfan fayiloli na Nick Quah.
Duk wani taƙaitaccen bayani na shekarar da ta gabata zai fara da ƙarewa tare da COVID, koda kuwa muna magana ne kawai game da kwasfan fayiloli.Ganin abin da ya faru, ta yaya ba zai kasance ba?
Ya zuwa shekarar 2020, tsawon rayuwa a Amurka ya wuce watanni biyu, kuma kananan hukumomi a Amurka sun fara aiwatar da matakan tsuke bakin aljihu, wadanda suka sauya salon ayyukan yau da kullum.Girman ayyukan ya ragu, kasuwancin sun rufe, kuma yayin da wannan katon abu mai ban tsoro ke faruwa a kusa da mu, rashin tabbas da yawa ya zo ga mutane.A ƙarshen Maris, lokacin da yawancin Amurkawa har yanzu ba su san abin da zai faru ba, a cikin dogon lokaci, waɗanda ke gudanar da kasuwancin podcast sun fara kokawa da sakamakon da zai iya haifar da su.Wane tasiri wannan ke da shi ga rayuwata?Yaya munin hakan zai samu?
Sakamakon ya ɗan yi muni, amma na ɗan lokaci kaɗan.A farkon, adadin kwasfan fayiloli sun saurari raguwa mai mahimmanci, saboda bacewar tafiye-tafiye ya kawar da ɗayan manyan mahallin mabukaci don kafofin watsa labarai.Rashin tabbas na tattalin arziƙin da rufewar ƙasar baki ɗaya ya haifar ya haifar da gyare-gyare da raguwar kashe kuɗi a tsakanin masu talla, wanda ke ba da damar kamfanonin podcast su kasance cikin shiri.A lokaci guda kuma, aikin yana ci gaba: masu wallafawa da ƙungiyar samarwa sun sake tsara tsarin yadda suke aiki.An sami sauyi mai faɗin gaske, yana canzawa zuwa tsarin aiki mai nisa: mai masaukin baki ya yi ƙaura zuwa ɗakin ajiyar su (nan Ira Glass, kwat da safa), an tattara matashin kai, kuma ana ajiye ma'aikata a wurin.An yi sasantawa na tarihi wanda ba za a iya jurewa ba: Tabbas, ingancin sauti na iya raguwa, amma a kowane hali, akwai ƙarin la'akari.A lokacin, ba a bayyana tsawon lokacin da duk wannan zai dawwama ba.Na tuna da kyau da wani babban jami'in da ya ce da ni a ƙarshen Maris: "Ee, dukanmu mun zauna a cikin kabad na ɗan lokaci, amma ina tsammanin za mu koma ɗakin studio nan da watanni shida."Har yau muryar dake bayan kaina tana murmushi cikin zafin rai.
Harin bai dade ba.A ƙarshen lokacin rani, akwai alamun cewa masu sauraron tsaka-tsakin sun daidaita kuma muna ƙare shekara.Wasu mutane suna fatan cewa masu sauraro za su iya wuce matakin kafin 2020. Na yi tunanin abubuwa da yawa waɗanda zasu iya haifar da wannan farfadowa.Wasu dalilai za a iya danganta su da wani canji na asali na yadda masu sauraro ke haɗa podcasts a cikin rayuwarsu: yawan zaman sauraron kan hanyar zuwa da tashi daga aiki da safe ya ragu, yawan sauraron sauraron ya karu da rana. kuma yayin da mutane suka fito da sabuwar hanya Ku zo don tsara ranar ku, da wani abu a tsakiyar fadada lokaci.Ina tsammanin cewa za a kuma yi la'akari da wasu abubuwan da suka shafi wadata, yayin da ake hana masu shahararrun mutane da basira damar kallon shirye-shiryen TV ko yin a kan mataki, kuma a maimakon haka amfani da podcast kafofin (da sauran wuraren bugawa) don kiyaye su a layi tare da su. Alakar dake tsakaninsu.Mabiya.Yana da kyau a yarda cewa akwai gaskiya mai duhu: wannan shine halin da ake ciki inda manyan yankuna na ƙasar ke ci gaba da rayuwa, kamar dai babu annoba, kuma ga wannan ɓangaren jama'ar Amurka, al'amuran "na al'ada" kafin barkewar cutar su ne. sake fahimtar rayuwar yau da kullun- Ciki har da zirga-zirgar yau da kullun da guje-guje na motsa jiki.
Ba na son in ce za mu “sake kasuwancin podcast din kan hanya” don kawo karshen wannan shekara, saboda wannan tsarin bai ji cikakken daidai ba.Ina tsammanin za ku iya cewa kasuwancin podcasting ya zama mai juriya, duk da cewa cikakken tasirin tattalin arziƙin kasuwancin podcasting da cutar ta ke raba ƙwararru a hanya ɗaya.Ee, wasu fannoni na samar da podcast sun dace musamman ga wannan yanayin rikicin - ɗan ƙaramin farashi, ikon gane samarwa nesa da haɗin kai, matsayi na al'umma, da sauransu, amma har yanzu akwai abubuwa da yawa da za a faɗi game da yadda ake watsa kwasfan fayiloli, saboda duka Al'adun samarwa da amfani har yanzu sun samo asali ne a cikin kyakkyawan ƙarshen abin da ake kira "K-shaped".
Duk da haka dai, mun yi nisa a cikin wannan shafi ba tare da ambaton Spotify ba, don haka bari mu fara.Ina tsammanin dandamalin watsa sauti na Sweden ya shiga 2020, amma ina da ra'ayoyi daban-daban kan yadda yakamata ya haɓaka a wannan shekara.(Ka sani, kamar sauran mu.) Kamfanin ya fara aiki a cikin 2020 kuma ya sanar da sayen The Ringer akan farashi mai girma na dala miliyan 250.Wannan yunƙurin yana nuna kasancewarsa a cikin wasanni, tasirin duniya, da sarrafa gwanintar salon salon studio.The burin ka'idar.Wataƙila ya kasance farkon dogon kanun labarai na baya-baya.Ya kamata ya zama shekarar Spotify, kuma yawancin abubuwan da suka faru a cikin wannan shekara sun kasance game da iskar oxygen shiga cikin duk wani abu a cikin yanayin yanayin, yayin da wasu ke ƙoƙarin yin gasa don haske iri ɗaya.Amma tasirin cutar ya ba da hankali ga labarinta, kodayake kamfanin ya ɗauki wasu manyan matakai - ko dai yarjejeniyar Joe Rogan ce ta keɓance, ƙaddamar da faifan faifan bidiyo na Michelle Obama, ruwan kwangiloli tare da Kim Kardashian da Warner Bros. da Warner Bros. DC, da dai sauransu, da wani babban saye ta hanyar megaphones, duk waɗannan abubuwan da aka siye suna da mahimmancin motsi - har yanzu akwai yanayin da kamfanin ba zai iya cika labarinsa ba, wani ɓangare saboda wannan shaharar yanayin yanayin. cutar wani bangare ne saboda rashin tabbas da annobar ke kawowa musamman ga Spotify, wanda dole ne a daidaita tsakanin kyakkyawan fata na podcast-centric da gaurayawan hotunan talla da cutar ke haifarwa.
Sai dai itace cewa hadaddun na Spotify bude kofa ga wasu.Idan 2019 ita ce shekarar da Spotify za ta sake gina tsarin muhalli na podcasting, to 2020 za ta zama shekarar da da yawa daga cikin masu fafatawa (musamman waɗanda ke da girman daidai) za su ninka ƙoƙarinsu don saduwa da dandalin Sweden.iHeartMedia ya ci gaba da matsawa gaba da babbar murya da rashin fahimta, yana fitar da sabbin sa hannun hannu da kwangilar aiki da alama mara iyaka, ta yin amfani da babbar dangantakarta ta watsa shirye-shirye don haɓaka tsalle-tsalle zuwa zamani, da ƙoƙarin kawo canji mai kyau ga kamfanin., Domin tana kokarin jawo hankalin mutane ta yadda ba za a yi musu aiki mai zurfi da yankewa a matakin gidan rediyon ba.Wani tsohon mai watsa shirye-shirye na duniya SiriusXM shi ma ya shiga kasuwa kuma ya kashe dala miliyan 320 don siyan Stitcher, babban mai tallafawa masana'antar podcast, don yin ƙoƙari don dacewa da sabon filin.A lokaci guda kuma, Amazon, wanda ya daɗe yana da alaƙa da kwasfan fayiloli, yanzu yana shirye ya sake shiga.Sai dai har yanzu ba a fayyace ainihin hanyar da kamfanin ke sa ran gaba ba, domin da alama babbar kamfanin fasahar Bezos tana samun sassansa guda biyu masu alaka da su, Audible da Amazon Music, don ci gaba ta hanyoyin da suka saba wa juna, ko da kuwa mutane suna ganin yana da tsadar samun Wonderery.Tsawon mil na ƙarshe kuma yana kan ci gaba.
Kuna iya karanta waɗannan maƙarƙashiya a matakin Babban Podcasting, wanda ke nuna ƙarin haɗin kai a cikin masana'antar.Haɗin kai shine galibi sarrafa iko da haɓaka kudaden shiga, kuma idan kowane ɗayan waɗannan mahalarta ya sami matsayin da ake tsammani a cikin yanayin yanayin podcast, muna magana ne game da yanayin da mafi yawan ayyukan Kuma kudaden shiga na iya ƙarewa ta hanyar ɗayan waɗannan kamfanoni. akalla sau daya.Hakanan akwai yuwuwar zane mai yiwuwa.Tasirin cutar ta haifar kai tsaye ga tsananin waɗannan sakamakon haɗin gwiwa.Na fi son irin wannan karatun, idan ba kai tsaye ba ("Cutar cutar ta lalata layin ƙasa na sosai, lokacin yin haɗin gwiwa ko siyarwa tare da Mahalarcin Kamfanin X"), sannan a kaikaice ("Na damu da rashin tabbas na cutar, tare da Kamfanin. Mai kunnawa X yana ba da haɗin kai ko siyar ga kamfani).
Saƙon labarun gefe.Kodayake na yi tsammanin ƙarin sayayya a wannan shekara, ko da babu annoba, ban yi tsammanin New York Times ta zama mai siye mai ƙwazo a cikin kasuwar sauti ba.The Times bai taɓa yin aiki daga wuri ba tare da buƙatu na musamman ba.A wannan shekara ta sami kamfanonin sauti guda biyu: Audm, sabis ɗin da ke daidaita ayyukan dogon lokaci zuwa ƙwarewar sauti, kuma, mafi girma, Serial Productions.A cikin hangen nesa, "The Times" na iya zama wurin da ya fi dacewa ga Snyder, Koenig & Co., babban dan wasan watsa labaru ne na musamman, yana iya samar da ƙungiyar tare da shirye-shirye, suna da kuɗi (ba shakka), tare da tsayinsa saboda A cikin yanayin muhalli.Shigar da Serial Productions na Spotify ko iHeartMedia abu ne mai ban mamaki kawai, kuma yana jin bakin ciki ta hanyar bakin ciki.
A kowane hali, tare da sake fasalin Babban Podcasting kanta, a cikin shekarar da ta gabata, mun kuma fara ganin wani abu da za a iya amfani da shi azaman ma'auni mai dacewa: farkon tsarin aikin sauti.Kodayake ƙungiyoyi koyaushe sun kasance al'amari ga ma'aikatan watsa shirye-shiryen jama'a (da Hollywood), nan da 2020, ma'aikatan sauti a kamfanonin kafofin watsa labaru na dijital za su tura ƙungiyar da gaske don sanya su ɗaukan ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙungiyoyin farko.Ƙarƙashin jagorancin WGA Gabas, wannan turawa ya ƙara zama sananne, kuma ƙungiyar haɗin gwiwar da ta ƙunshi sassan sauti guda uku mallakin Spotify ya ja hankalin yanzu sosai.Daidai da wannan ma'aikata, a duk lokacin bazara, an yi taɗi kwatsam kuma mai mahimmanci game da ikon mallakar fasaha da adadin masu ƙirƙira ya kamata su kasance a cikin wannan sabon tattalin arziƙin podcast.Bambance-bambancen da kuma tsammanin masu yin launi su ne babban ma'auni na magana, kuma an rinjayi shahararsa har zuwa wani lokaci ta hanyar gwagwarmayar adalci na launin fata da aka haifar da lokacin rani, kuma annobar ta nuna hadarin kasancewa ma'aikaci ta hanyoyi da yawa- Ba wai kawai ma'aikacin kirkire-kirkire ba ne, kuma lokacin ma'aikaci ne - tsarin ƙwadago na Amurka ba ya kula da ma'aikata sosai.
Ganin cewa yanzu mun fara rarrafe a karkashin kasa, duk jahannama ta kasance cikin aiki sosai tsawon watanni goma sha biyu da suka gabata, watakila dan ban mamaki.Kalmomi 1,500 da suka gabata sun rufe batutuwan da aka zaɓa kawai na shekara, kuma akwai batutuwa da yawa: za mu iya ci gaba da waiwaya kan dangantakar da ke tsakanin Hollywood da podcasting, da sabon matsayi na Apple mai ban sha'awa a sararin samaniya (da tarihi).Tashi na Steve Wilson), haɓakar kwasfan fayiloli na dama da kimanta dangantakarta tsakanin podcasting da watsa shirye-shirye.Amma hey, muna da sarari da yawa, ya kamata koyaushe ku shiga rumbun adana bayanai.
Duk da haka, abu na ƙarshe da nake so in bar shi ne duka biyun clichéd kuma har yanzu daidai yake.A cikin shekaru biyu ko fiye da suka shige, an sami aukuwa da yawa da suka sa na ce da babbar murya: “Wannan ya nuna ƙarshen zamanin.”An tilasta min cewa duk wani sabon abu da ya faru ya nuna cewa duk jujjuyawar da na yi a wannan yanki ba daidai ba ne, kuma har yanzu ban san ko wane lamari zai zama wannan alamar ba sai yau.Duk da haka, ko mene ne ya faru, idan aka yi la’akari da shi, da alama ainihin fegi ne.A cikin shekarar da ta gabata, alakar da ke tsakanin coronavirus da hadewa da kuma sauya dangantakar dake tsakanin babban birnin kasar da ma'aikatan kirkire-kirkire hakika ta kasance wani abin canzawa.Da gaske, ina da gaske a wannan lokacin.
Wannan shekara har yanzu sabo ne a cikin ƙwaƙwalwata.Zan iya tuna wasu abubuwan da suka faru gaba ɗaya kuma a sarari, kamar tattaunawa ta gaba da gaba da wani a farkon Maris game da ko ya kamata su ci gaba da tashi zuwa ƙasashen waje don halartar taron manema labarai a ƙarshen mako, amma kuma yana da wahala a gare ni in tuna wannan lokacin. makon da ya gabata.Na rubuta labarai don wannan wasiƙar.Gabaɗaya, wannan lokacin bita na ƙarshen shekara yana da wahala fiye da yadda aka saba, domin duk saurare da rubuce-rubucen da na yi ko da ƴan makonnin da suka gabata na ji cewa wannan wani abu ne da wani ke yi.
Koyaya, a wata ma'ana, wannan ma'anar rabuwa tana ba da fa'ida mai amfani, hangen nesa na ko in kula ta inda zan iya kallon rahoton podcast dina a wannan shekara.Don wannan, na shafe makon da ya gabata ina karanta bayanin martaba na akan Hot Pod kuma na lura da jigogi da suka dame ni a lokuta daban-daban.Wannan motsa jiki ne mai haskakawa wanda ke ba ni damar gabatar da abin da nake tsammanin shine babban tunani na a wannan shekara, cewa ina tsammanin 'yancin kai ya sake zama mai ban sha'awa, har ma ga kwasfan fayiloli waɗanda ke da manyan masu sauraro kuma suna da daraja ga hanyar sadarwa ko dandamali.Ka ce,
Don bayyana abin da nake nufi, Ina so in sake nazarin takamaiman jumlar da na rubuta a cikin samfoti na 2020 da aka fitar a farkon wannan shekara: "Podcasts masu zaman kansu na iya fuskantar lokutan tashin hankali."Idan aka yi la'akari da coronavirus, abin da muka yi a cikin wannan rukunin Hasashen da yawa ba za su tsufa ba musamman da kyau-musamman, Ina la'akari da hasashena na yadda wurare na zahiri kamar su ɗakunan karatu ko wuraren aiki tare za su zama mafi kyawun hanyoyin samun kuɗi - amma na goyi bayan ra'ayin. na kwasfan fayiloli masu zaman kansu.Hakika, duk haɗe-haɗe da sayayya da muka gani a cikin watanni goma sha biyu da suka gabata sun kawo damuwa na musamman da rashin tabbas ga yawancin kamfanoni masu zaman kansu, musamman ma kamfanonin da suka dogara ga canza hannu ko canza alkibla a cikin shekarar da ta gabata.Kamfanin da ya sadar da shafin.
Bayan na faɗi haka, wasu martanin da aka bayar ga waɗannan lokutan tashin hankali sun ba ni mamaki.Lokacin da faifan podcasting ke tafiya cikin ruwan da ba a sani ba na sabon zamani ta hanyoyi da yawa, mutum yana jin kamar komawa baya: gaskiyar cewa ana amsa wasu matsakaita ko manyan shirye-shirye akan layi ko dandamali sun sake zabar 'yancin kai.tuntuɓar.A cikin shekarun da aka sake zaɓen, a wata ma'ana, sirrin nasarar nasarar da aka yi na babban abin yabawa shi ne samun wurin zama na dogon lokaci ko mai goyon bayansa.Wataƙila cibiyar sadarwa ce ta podcast, ko gidan rediyo na jama'a, wanda zai sa kuɗaɗe da rage haɗarin mahaliccin yau da kullun don musanya kudaden shiga da/ko rage dukiyar fasaha.
Yanzu, a ra'ayina, sha'awar ta yi nisa daga madaidaiciya.Yawancin wasan kwaikwayon har yanzu suna neman kuma suna amfana da shi, wannan abokin tarayya ne mai kyau.Kar a sake jin cewa shine kawai ƙarshen wasan akan katin.Wannan shi ne saboda ya ƙara fitowa fili cewa babbar fa'idar wannan haɗin gwiwa ba ta da lahani.Yanzu, sasantawa ya fi bayyane - ina ganin wannan abu ne mai kyau.Kada mu romanticize wani sakamako a nan.
Domin duk taimakon tallace-tallacen tallace-tallace, abokan hulɗar cibiyar sadarwa za su iya kawar da abun ciki kwatsam kamar Panoply (yanzu ana kiransa Megaphone Spotify).Ko kuma, kwatsam za su iya rage girman lissafin fayilolin su kamar KCRW wannan lokacin rani (barin nuni kamar A nan Be dodanni su sake tafiya duniya su kaɗai).A farkon shekarar nan ma, an tafka cece-kuce kan mallakar haƙƙin mallakar fasaha da wannan.Yana jin kamar yanzu an sami ƙarin fahimtar farashi da fa'idodin shiga manyan masu shela.
Tun daga 2014 zuwa 2015, akwai ƙananan ayyukan haɗin gwiwa da cibiyoyin sadarwa masu zaman kansu waɗanda suka haɗu da wasanni masu zaman kansu a kusa da burin gama gari da albarkatu: Ji, Baƙon Ƙarshe na APM, Radiotopia, da dai sauransu Tun daga wannan lokacin, wasu daga cikinsu sun daina zuwa akwai, yayin da wasu sun sami suna a wannan shekara, amma kwanan nan, wasu misalai sun fito kuma sun fara bunƙasa: Multitude a Birnin New York, Hub & Spoke a Boston, Babban a Glasgow Light.Duk waɗannan ƙungiyoyi suna yin fare akan 'yancin kai na haɗin gwiwa, kuma ya zuwa yanzu, faretin suna da alama suna aiki.
Akwai wasu bayanan bayanai a cikin shekarar da ta gabata da suka sanya ni tunani.Helen Zaltzman (Helen Zaltzman) ya bar Radiotopia don canzawa zuwa sabon samfurin bisa Patreon maimakon neman haɗin gwiwar bayan-PRX tare da sauran masu wallafa podcast.Bayan rushewar tsarinsa da KCRW, Jeff Entman ya koma yanayin rediyon al'umma da aka ambata.A zahiri, a wannan shekara Rose Eveleth ya faɗaɗa babban abin yabo mai zaman kansa mai zaman kansa Flash Forward zuwa Intanet kuma ya ƙara sabbin shirye-shirye guda biyu akan batun.Sai kuma Littafin Jagoran Hollywood, shirin “Werewolf” mai dogon zango, wanda kuma ya zabi gina manya-manyan rumbun adana bayanansa bisa ‘yancin kai na Patreon, wanda da alama ya kasance bayan SiriusXM ya samu Stitcher.
Lokacin da aka sami ƙarin kuɗi a cikin kwasfan fayiloli fiye da kowane lokaci, masu lura da waje na iya tunanin cewa neman kuɗi shine kawai wasa a cikin gari.Amma, kamar yadda kullum, yayin da digiri na ciki ya karu, kuɗin zai sami yanayi a haɗe.Yana iya ɗaukar nau'i na maƙasudin zazzagewa, ko kuma yana iya zama ƙuntatawa ta ƙirƙira, ko kawai iyakance fa'ida ta gaske.Ko ta hanyar haɗin gwiwa na kwanan nan na Acast tare da Patreon, ko ta hanyar Substack's podcast hosting Beta, kuɗi da sha'awa ana amfani da su don haɓaka ingantattun hanyoyin fasaha don riba daga kuɗaɗe masu zaman kansu.
'Yancin kai (ko zama mai zaman kansa) ba abu ne mai sauƙi ba, kuma yana yiwuwa wasu ko duk misalan da na ambata a nan gaba za su koma gida, su saka hannun jari ko canza salon su ta wasu hanyoyi.Zan fara aiki a kan hutun rubuce-rubucen Hot Pod a farkon 2021. A lokaci guda kuma, zan kuma yi aiki kan wasu ayyukan rubuce-rubuce, kuma ina sha'awar ganin cewa da zarar na daina bincika kowane aikin ci gaba a hankali, duk wannan zai kasance. ku kasance dani Abin da yake kama da kowane mako yana kusa sosai.Amma a yanzu, a ƙarshen 2020, idan na waiwaya wannan shekara, abin da ya fi ba ni mamaki shi ne, na ga cewa masu ƙirƙira za su iya zaɓar su kawo shi a zamanin kamfanin da yanzu ya zama cibiyar watsa shirye-shirye, amma ba. .
A cikin "Bawan Pod" na gobe, Morra Aarons-Mele ta kasance a kan wasan kwaikwayo a wannan makon don yin magana game da faifan hirar tata The Anxious Achiever ta hanyar Harvard Business Review.
Akwai kalmomi masu kyau da yawa game da yanayin zamani na aiki kwanan nan, koda kuwa kuna son abin da kuke yi.Na dade ina ganin cewa al’adar ‘yan kasuwa abin kyama ce, kuma abin da ke daure kai shi ne yadda ‘yan’uwansu ‘yan kasuwa ke damun su wajen cin mutuncinsu.Amma a cikin 'yan watannin da suka gabata ne na fara amfani da tunanina don sanya yanayin aiki na zamani a cikin gaskiyar manufofin Amurka, kuma wannan gaskiyar ba ta inganta aikin da kuke yi a matsayin hanyar raba mutane ba.Wannan wahayi ne da ya sa na ƙara ƙin ƴan kasuwa.
A kowane hali, a kan wannan yanayin ne nake matukar son Aarons-Mele's "Masu Nasara Masu Damuwa", musamman saboda yana buɗe tattaunawa game da al'adun kamfanoni, wanda ya kamata ya iya biyan bukatun lafiyar kwakwalwa gabaɗaya.
Kuna iya nemo ma'aikatan Pod daban-daban akan Apple Podcast, Spotify, ko aikace-aikacen Podcast na ɓangare na uku daban-daban waɗanda ke da alaƙa da buɗaɗɗen yanayin muhalli.Hakanan ana ba da shawarar yin amfani da saka idanu akan tebur.Raba, bar sharhi, da sauransu.Da yake magana game da Bawan Pod…, har yanzu za mu sake fitar da sabbin shirye-shiryen kowace Laraba kowace shekara har zuwa ƙarshen wannan shekara, don haka da fatan za a kula da abinci sosai.
Bugu da kari, kawai ina so in ce: Ina matukar alfahari da wannan aikin!Na gode sosai ga masu haɗin gwiwar Rococo Punch-duk suna da natsuwa da hazaka-don shiga cikin wannan aikin tare da ni, da gaske ina tsammanin wannan shine mafi kyawun aikin da na taɓa yi.Idan baku gwada ta ba tukuna, da fatan za a yi la'akari da sauraro.Oh, kuma duka tarin mafi kyawun kwasfan fayiloli na 2020 yanzu sun ƙare.Nemo shi akan m ul.
A cikin ginshiƙi a ƙarshen wannan shekara, ɗaya daga cikin abubuwan da na yi da kaina na ƙarshe shine a taron koli na Hot Pod wanda aka gudanar a farkon Maris, duk an kulle su.cunkushe a babban harabar wani otal na Brooklyn, akwai mutane kusan 200 da kaina-cikin ladabi suna tambayar mu ko ya kamata mu girgiza hannu ko mu lanƙwasa gwiwar gwiwarmu, muna tunanin yadda yanayin yanayin faifan bidiyo ya kamata ya ba da amsa ga ci gabansa, kuma a zahiri. lokaci Allurar tsabar kudi kwatsam.
A wannan rana, an buɗe taron tattaunawa game da Spotify da Sony Music Entertainment.Waɗannan kamfanoni guda biyu ba kawai masu saka hannun jari ba ne a cikin kwasfan fayiloli, amma kuma suna faruwa da farko don kafa suna da layin ƙasa a cikin masana'antar kiɗa.Na dauki nauyin tattaunawa kan dabarun kwasfan fayiloli na Sony masu tasowa, kuma a kan mataki, na tambayi mataimakin shugaban kamfanin tallan podcast idan aƙalla wasu hanyoyin daidaitattun ayyukan Spotify sun yi wahayi zuwa ga burin kwasfan fayiloli na Sony.
Ta ce: "Waɗannan ƴan wasan da suka fara haɗa ra'ayoyin faifan bidiyo su ma wasu manyan 'yan wasa ne a cikin kiɗa, wanda babu shakka ya sa mu yanke shawarar kafa sashin watsa shirye-shiryen.""Mun san waɗannan 'yan wasan da yadda za mu yi aiki da su.Wannan shi ne abin da za mu iya kawo wa tebur.Iko.”
Kamar yadda na fada jim kadan bayan haka, wannan ya yi kama da tsarin diflomasiyya, yana nuna cewa shigar Sony Music a cikin kwasfan fayiloli shine amsa gasa kai tsaye ga Spotify.Idan muka waiwaya baya, wannan tattaunawar ta taimaka mini fahimtar sauran 2020. A ganina, manyan labarun game da kiɗa da kwasfan fayiloli a cikin shekarar da ta gabata sun ƙunshi ba kawai abubuwan da ke ciki ba, har ma da kusancin kusanci tsakanin fasahar abun ciki, da kuma yadda dandamali ke saita Ajandar abun ciki na sauran lokaci a cikin masana'antar podcast-kamar yadda suka kasance tsawon shekaru Neman kiɗa iri ɗaya ne.
Bari mu kalli Spotify's UX a matsayin babban misali.Za mu iya ganin cewa kamfanin yana da niyyar ƙaddamar da kwasfan fayiloli a saman kiɗa don ƙirƙirar sabon matasan, sauraron sauraro da ƙwarewar shawarwari don yin gasa tare da watsa shirye-shiryen ƙasa kuma a lokaci guda sa masu biyan kuɗi sun kamu da sabis.Akwai wasu sabbin samfuran lissafin waƙa, irin su Lafiyar yau da kullun, Driver Daily, Wasannin yau da kullun, da The Up Up, waɗanda ke haɗa kida na keɓaɓɓu da jerin zaɓaɓɓun faifan fasfo ɗin da suka dace da takamaiman batutuwa (misali, tunani, wasanni, al'amuran yau da kullun).Bi da bi, kamar yadda na faɗa don Hot Pod a farkon wannan shekara, waɗannan gaurayawan kida/Podcast lissafin waƙa suna ƙarfafa ƙirƙirar “microcasts,” ko gajerun shirye-shiryen podcast waɗanda ke da sauƙin narkewa, kuma sun fi dacewa cikin jerin waƙoƙin cunkoso.Yi wasa kuma ba da damar masu sauraro su saurare.Kafin ba da ƙarin lokaci ga duka nunin, “samfurin” shirin da aka bayar, kamar mai son kiɗa yana sauraron waƙa ɗaya kafin nutsewa cikin kundi gabaɗaya.
Kwanan nan, Spotify ya ƙaddamar da sabon tsari na asali a cikin Oktoba 2020. Saboda haɗin kai kai tsaye tare da Anchor, podcasters na iya ƙara cikakkun waƙoƙin kiɗa a cikin shirye-shiryensu bisa doka, ta haka ne ke biyan kuɗin sarauta ga masu haƙƙin kiɗa.A cikin shekarar farko, wannan ya zama kamar ci gaba mai kyau, tare da ɗan ƙaramin ci gaba wajen daidaita tsarin ba da lasisin kiɗa don kwasfan fayiloli, kuma shirye-shiryen kiɗan da aka sata sun ci gaba da bayyana akan ayyukan yawo kamar Clockwork.
Amma wannan ba cikakke ba ne.Bugu da kari, wannan a zahiri yana kwatanta yanayin tasirin Spotify akan duk masana'antar podcast, yayin da yake ƙarfafa tsarin yanayin rufaffiyar kamfani na tsawon lokaci (shirye-shiryen tare da cikakkun waƙoƙin kiɗan da aka kunna akan Anchor kawai za'a iya loda su zuwa Spotify).A yau, godiya ga kusan dala biliyan 1 a cikin sayayya ya zuwa yanzu, Spotify yana da hannun jari kai tsaye a kusan kowane bangare na sarkar darajar masana'antar podcast, daga abun ciki (Gimlet, Ringer, Parcast) zuwa rarraba (anchoring) da samun monetization (Datoutie)).
Wannan ba shakka ya tsoratar da sauran kamfanonin fasaha irin su Apple da Amazon, waɗanda da alama suna fafatawa don kamawa da haɗa dabarun tallan su.Saboda matsaloli tare da hanyar ƙaddamarwa, Amazon Music da Audible sun ƙara Podcast zuwa sabis ɗin su a cikin Satumba, kuma yanzu suna da ma'amalar abun ciki na musamman tare da mashahurai kamar DJ Khaled da Common.Hakazalika, ina tsammanin babban yanayin da ke kewaye da kwasfan fayiloli na Amazon a cikin 2021 ba abun ciki ba ne kawai, har ma da yadda Amazon zai haɗa podcasting a cikin babbar yanayin yanayin fasahar sa, musamman masu magana da wayo.A cikin shekara mai zuwa, layin tsakanin "dabarun podcast" da "dabarun murya" na iya ci gaba da yin duhu.
A lokaci guda, masu mallakar abun ciki na gargajiya da abokan haɗin gwiwa suna mai da hankali sosai ga haɓaka waɗannan ayyukan kiɗa, fahimtar yuwuwar damar amfani, da ƙaddamar da shirye-shiryen podcast na kiɗa iri-iri.Daga ra'ayi na kamfanin rikodin, Sony Music a halin yanzu yana samar da shirye-shiryen podcast na asali fiye da 100, kamar "Lissafin Waƙa na 90s", yayin da Ƙungiyar Kiɗa ta Duniya da Abin al'ajabi suka ƙaddamar da shirin haɗin gwiwa na farko "Jack : Rise of the Voice of New". Jack.Wasu tashoshin rediyo na ƙasa kuma sun ƙaddamar da sabbin kwasfan fayiloli masu alaƙa da kiɗa, kamar iHeartRadio's Sautin Sautin Sautin Sautin Sautin Sauti da NPR's Louder Than A Riot.A wani wuri, masu fasaha kamar Sylvan Esso da Pharrell Williams sun ƙaddamar da nasu ayyukan kwasfan fayiloli masu zaman kansu don haɓaka samfuran su da / ko kasidar madadin su, kuma yarjejeniyar daidaitawar Song Exploder tare da Netflix na iya samar da ƙarin don kwasfan kiɗan a nan gaba daidaitawar Multimedia ta share hanya.
Menene wannan ke nufi ga makomar podcasting da sauti gaba ɗaya?Ba kamar abin da wasu suka yi jayayya ba, ina ganin podcasting ba zai yi barazana ga ci gaban masana'antar kiɗa ba.Na nuna a cikin tattaunawar da ta gabata a sama cewa Spotify yana hasashen makomar inda kiɗa da kwasfan fayiloli za su kasance tare, kuma yana jagorantar su don gano sabbin nau'ikan al'adu masu ƙarfi da hanyoyin shiga.Bayan an faɗi haka, da alama masana'antar kiɗa ta zama abin tunani a cikin fa'idodin haɓaka kasuwancin Spotify.A cikin wata hira da ta yi da Recode kwanan nan, Lydia Polgreen, shugabar abun ciki a Gimlet, ta bayyana karara cewa manufar Spotify ita ce "sa mutane su haɓaka dabi'ar sauraron kiɗa akan Spotify maimakon kiɗa.
Kamar yadda kudaden shiga na biyan kuɗin shigar da sauti ke ci gaba da haɓaka a duniya, kwasfan fayiloli za su mamaye wuri ne kawai a wasannin chess na giciye waɗanda ke gasa don masu amfani da riƙe masu amfani.A wannan yanayin, za mu iya sa ran masu kera podcast za su gamu da matsaloli iri ɗaya tare da ayyukan yawo waɗanda masu fasahar kiɗan suka ci karo da su a baya.Misali, ƙirar tsohuwar hanyar Spotify ita ce sanya hannu kan miliyoyin daloli a cikin hulɗar abun ciki tare da mashahuran mutane, kuma neman ci gaban masu biyan kuɗi da kuma keɓance algorithmic na masu sauraron ɗaiɗaikun mutane zalunci ne.A cikin yanayin ƙarshe, dandamali ba kawai yana saita mahallin ba, har ma da matsayi na farko a cikin amincin masu sauraro.Kamar yadda Liz Pelly ya rubuta kwanan nan don The Baffler, "An tsara lissafin waƙa don ƙirƙira da daidaita samfuran Spotify don magoya baya masu aminci, ba masu fasaha ko kwasfan fayiloli ba."Joe Budden ya sanar da cewa faifan bidiyonsa ba Spotify bane Idan aka zo ga samfuran keɓaɓɓu, akwai irin wannan ra'ayi: "Spotify bai taɓa kula da wannan faifan podcast ba, kuma…Spotify kawai yana kula da gudummawar da muke bayarwa ga dandamali."
Na karshe amma ba kadan ba shine batun hakki da kulawa.Lokacin da rundunan BuzzFeed's "Wani Zagaye" da Gimlet's "The Nod" (wanda kwanan nan aka dakatar da shi) ya bayyana a watan Yuni cewa ba su mallaki wasan kwaikwayon da suka jagoranta ba, na kasa taimakawa tunanin cewa waɗannan yarjejeniyoyin suna da alaƙa da manyan al'adun gargajiya. lakabin rikodin.Mu'amala da mawaka.
Babbar tambaya a cikin zukatan mutane da yawa da alama ita ce: kamfanoni na jama'a kamar Spotify na iya yin amfani da hanyoyin Hollywood na gargajiya don haɓaka faifan bidiyo na asali, kuma suna kashe dala biliyan 1 don gina rufaffiyar, cikakken sarrafawa da rarraba podcast a tsaye akan dandamali ɗaya.Tsarin muhalli?Shin yana da'awar ƙarfafa tsara na gaba na masu ƙirƙira masu zaman kansu?
Lokacin aikawa: Janairu-05-2021