Apple tau dhau los ua lub npe tseem ceeb tshaj plaws rau cov neeg siv khoom rau xyoo sib law liag.Cov txiaj ntsig tau tshaj tawm tom qab kev tshawb fawb ntawm 13,000 Asmeskas cov neeg siv khoom pom ntawm 228 hom.
Yam khoom lag luam nkag mus rau tib neeg lub siab los ntawm kev ua txhua yam uas zoo li tsis yooj yim sua.Lawv tuaj yeem hloov kho sai sai rau cov kev xav tau thiab kev cia siab ntawm lawv cov neeg siv khoom.Tab sis lawv ua qhov no kom muaj tus cwj pwm tseeb dua rau lawv tus kheej.
Cov neeg siv khoom muaj yees.Cov tuam txhab no paub qhov tseem ceeb rau lawv cov neeg siv khoom thiab nrhiav txoj hauv kev tshiab kom tau raws li lawv cov kev xav tau tseem ceeb tshaj plaws.
Relentlessly pragmatic.Cov no yog peb qhov kev txhawb nqa los ua kom lub neej yooj yim dua los ntawm kev muab kev paub zoo ib yam.Lawv ib txwm ua raws li lawv tej lus cog tseg.
Tshwj xeeb yog tshoov siab.Cov no yog cov khoom lag luam niaj hnub, kev ntseeg siab thiab txhawb nqa.Cov hom no muaj lub hom phiaj loj dua thiab tuaj yeem pab tib neeg paub txog lawv cov txiaj ntsig thiab kev ntseeg.
Kev tsim kho tshiab.Cov tuam txhab no yeej tsis so thiab ib txwm nrhiav cov khoom zoo dua, kev pabcuam thiab kev paub dhau los.Lawv tshaj lawv cov neeg sib tw nrog cov kev daws teeb meem tshiab kom tau raws li qhov xav tau tsis tau.
Apple ib zaug tau yeej qhov kev qhuas siab tshaj plaws, ua tus thawj hauv peb daim ntawv ntsuam xyuas, thiab tau qhab nia ze rau qhov zoo tag nrho ntawm plaub yam tseem ceeb.Xyoo no, nws tseem yuav yeej tib neeg txoj kev hlub nrog kev tsim kho tshiab, kev ntseeg siab thiab kev tshoov siab.
Ntawm cov thawj cov khw muag khoom uas yeem yeem kaw cov khw muag khoom, tus nqi qis iPhone tau tsim tawm thaum lub Plaub Hlis, uas tau sib koom nrog cov neeg siv nyiaj ntsuab.Cov tshiab Macs thiab iPads dazzled cov neeg ua haujlwm hauv tsev thiab cov tub ntxhais kawm.Nrog Apple TV (peb hlub koj, Ted Lasso), nws kuj tsim nws tus kheej ua cov ntsiab lus ntse.
Nws tsis yog qhov xwm txheej uas tus kab mob kis thoob qhov txhia chaw tau cuam tshuam qhov kev nkag siab ntawm cov npe muaj feem cuam tshuam.Qhov tseem ceeb thiab qhov tseem ceeb ntawm Apple thev naus laus zis tseem nce ntxiv.Ntau tus neeg pom lawv tus kheej ua haujlwm thiab kawm hauv tsev, thiab qhov kev thov rau kev tawm dag zog hauv tsev kuj tau ua rau Peloton nce ntawm No. 35 xyoo tas los mus rau No. 2 xyoo no.
Thaum lub gyms thiab studios raug kaw thiab cov neeg tawm dag zog tsis tuaj yeem tawm dag zog, lawv paub tias lawv xav tau hws rau kev noj qab haus huv ntau dua li yav tas los.Peloton tau cawm lawv nrog cov qhab nia siab tshaj plaws rau "tsim kev xav nrog kuv," thiab kev muag khoom ntawm nws cov tsheb kauj vab thiab treadmills yuav luag ob npaug.Tab sis qhov tseem ceeb tshaj, nws txuas lawv nrog lwm tus los ntawm cov zej zog online thiab nthuav tawm cov ntaub ntawv ntawm lub sijhawm tiag tiag thiab cov ntawv sau ua ntej.Cov gems no tau tsav tus lej triple-lej cov tswv cuab tau txais cov nqi thiab cov nqi poob qis heev.
Cov ntsiab lus no muaj nyob thoob plaws hauv daim ntawv teev npe, suav nrog Amazon, uas nyob rau qib 10, thiab nws tau piav qhia tias "tseem ceeb heev" thaum txhua tus neeg yuav khoom hauv tsev.
Nrog txoj kev loj hlob ntawm e-lag luam tau nyiam cov neeg siv khoom, txawm tias muaj teeb meem loj hauv cov saw hlau, Amazon tau ua lub luag haujlwm tseem ceeb hauv kev pab tib neeg kom tau txais yam lawv xav tau.Thiab nws tseem nce siab nyob rau hauv cov cim tseem ceeb ntawm pragmatism ("ua tau raws li cov kev xav tau tseem ceeb hauv kuv lub neej") thiab kev xav ntawm cov neeg siv khoom ("Kuv tsis tuaj yeem xav txog kuv lub neej yam tsis muaj nws").Cov neeg nyiam nws qhov kev tsim kho tshiab thiab hais tias nws "ib txwm nrhiav txoj hauv kev tshiab kom tau raws li kuv xav tau."Peb ib txwm nrhiav kev lag luam uas Amazon yuav kov yeej tom ntej.
Tau kawg, Apple feem ntau yeej qhuas, suav nrog xyoo tas los nws tau tshaj tawm lub npe muaj txiaj ntsig tshaj plaws hauv ntiaj teb.
Cov xov xwm tshiab los ntawm Cupertino.Peb yuav muab cov xov xwm tshiab tshaj plaws rau koj los ntawm Apple lub hauv paus chaw ua haujlwm thiab txiav txim siab qhov tseeb tsis tseeb los ntawm lub Hoobkas xaiv.
Ben Lovejoy yog tus kws sau ntawv Askiv thiab EU editor rau 9to5Mac.Paub txog nws cov ntawv sau thiab phau ntawv teev npe, nws tau tshawb nrhiav nws qhov kev paub nrog Apple cov khoom lag luam nyob rau lub sijhawm thiab ua ntau yam kev tshuaj xyuas.Nws kuj tau sau cov dab neeg, sau ob qho kev ua yeeb yam, ob peb SF luv thiab rom-com!
Post lub sij hawm: Mar-01-2021