Nkhaniyi idasindikizidwa koyamba pa Hot Pod, kalata yotsogola pamakampani yokhudza ma podcasts a Nick Quah.
Nkhaniyi idasindikizidwa koyamba pa Hot Pod, kalata yotsogola pamakampani yokhudza ma podcasts a Nick Quah.
Chidule chilichonse cha chaka chatha chiyamba ndikutha ndi COVID, ngakhale tikungolankhula za ma podcasts.Poganizira zomwe zidachitika, sizingakhale bwanji?
Pofika chaka cha 2020, nthawi ya moyo ku United States yangodutsa miyezi iwiri, ndipo zigawo ku United States zayamba kugwiritsa ntchito njira zotsekera, zomwe zasintha kwambiri machitidwe a tsiku ndi tsiku.Kukula kwa ntchito kwachepa, mabizinesi atseka, ndipo pamene chinthu chachikulu komanso chowopsachi chikuchitika mozungulira ife, kusatsimikizika kwakukulu kwabwera kwa anthu.Kumapeto kwa Marichi, pomwe anthu aku America ambiri samadziwa zomwe zingachitike, m'kupita kwanthawi, omwe amayendetsa bizinesi ya podcast adayamba kulimbana ndi zomwe zingachitike.Kodi zimenezi zimandikhudza bwanji pa moyo wanga?Kodi izi zitha bwanji?
Zotsatira zake zinali zoipa pang'ono, koma kwa kanthawi kokha.Pachiyambi, chiwerengero cha ma podcasts chinamvera kutsika kwakukulu, chifukwa kusowa kwa maulendo kunathetsa chimodzi mwazinthu zazikulu za ogula pa TV.Kusatsimikizika kwachuma komwe kumabwera chifukwa cha kutsekedwa kwadziko lonse kwadzetsa kukonzanso ndi kuchepa kwa ndalama zogwiritsira ntchito ndalama pakati pa otsatsa, zomwe zimapangitsa kuti makampani a podcast akonzekere.Nthawi yomweyo, ntchito ikupitilira: osindikiza ndi gulu lopanga akonzanso momwe amagwirira ntchito.Pakhala kusintha kwakukulu, kusunthira kumayendedwe akutali: wolandirayo adasamukira kuchipinda chawo (pano ndi Ira Glass, masuti ndi masokosi), mapilo adawunjika, ndipo antchito adasungidwa pamalopo.Adapanga chiwopsezo chosatsutsika m'mbiri: Zachidziwikire, mtundu wamawu ukhoza kuchepa, koma mulimonse, pali zofunika kwambiri.Panthawiyo, sizinadziwike kuti zonsezi zitenga nthawi yayitali bwanji.Ndinakumbukira bwino lomwe mkulu wina amene anandiuza chakumapeto kwa Marichi kuti: “Inde, tonsefe takhala m’chipinda chosungiramo kwa kanthaŵi, koma ndikuganiza kuti tibwerera ku situdiyo pafupifupi miyezi isanu ndi umodzi.”Mpaka lero, mawu kumbuyo kwa mutu wanga akadali kumwetulira ndi ululu.
Kumenya sikunatenge nthawi.Kumapeto kwa chilimwe, pali zizindikiro kuti omvera apakati akhazikika ndipo tikutha chaka.Anthu ena akuyembekeza kwathunthu kuti omvera atha kupitilira mulingo isanafike 2020. Ndinaganizira zinthu zingapo zomwe zingayambitse kuchira.Zifukwa zina zitha kukhala chifukwa cha kusintha kwakukulu kwa momwe omvera amaphatikizira ma podcasts m'miyoyo yawo: kuchuluka kwa magawo omvera panjira yopita ndi pochoka kuntchito m'mawa kwachepa, kuchuluka kwa magawo omvera kwawonjezeka masana, ndipo monga anthu akubwera ndi njira yatsopano Bwerani kukonza tsiku lanu, ndi chinachake pakati pa kukula kwa nthawi.Ndikukayikira kuti zotsatira zina zoperekera zidzaganiziridwanso, popeza anthu ambiri otchuka ndi luso akukanidwa mwayi wowonera makanema apa TV kapena kuchita pa siteji, ndipo m'malo mwake amagwiritsa ntchito magwero a podcast (ndi malo ena osindikizira) kuti agwirizane ndi Ubale pakati pawo.Otsatira.Ndikoyenera kuvomereza kuti pali chowonadi chakuda: umu ndi momwe madera akulu adziko akupitilirabe kukhalabe ndi moyo, ngati kuti kulibe mliri, ndipo kwa gawo ili la anthu aku America, "zabwinobwino" zomwe zisanachitike mliri ndi. kuzindikiranso moyo watsiku ndi tsiku-Kuphatikiza kuyenda tsiku ndi tsiku ndi masewera olimbitsa thupi.
Sindikufuna kunena kuti "tidzabwezeretsa bizinesi ya podcast" kuti ithe chaka chino, chifukwa dongosololi silimamveka bwino.Ndikuganiza kuti mutha kunena kuti bizinesi ya podcasting idakhala yolimba, ngakhale kuti kukhudzika kwachuma kwabizinesi ya podcasting komanso mliriwu kumapatula akatswiri chimodzimodzi.Inde, mbali zina zakupanga ma podcast ndizoyenera kwambiri pazovutazi - zotsika mtengo, kuthekera kozindikira kupanga kwakutali ndi kulumikizana kwakutali, kuyimilira kwa anthu, ndi zina zambiri, koma pali zambiri zoti tinene momwe ma podcasts amawulutsira, chifukwa cha zonse A chikhalidwe cha kupanga ndi kugwiritsira ntchito chikadali chokhazikika kumapeto kwa mwayi wa kuchira kotchedwa "K-woboola pakati".
Komabe, tapita patali mugawoli osatchula Spotify, ndiye tiyeni tiyambe.Ndikuganiza kuti nsanja yaku Sweden yosinthira nyimbo yalowa mu 2020, koma ndili ndi malingaliro osiyanasiyana momwe iyenera kukhalira chaka chino.(Mukudziwa, monga tonsefe.) Kampaniyo idayamba mu 2020 ndikulengeza kupeza The Ringer pamtengo wokwera wa $250 miliyoni.Kusunthaku kukuwonetsa kupezeka kwake mumasewera, kukopa kwapadziko lonse lapansi, komanso kasamalidwe ka talente kachitidwe ka studio.Cholinga cha theory.Zitha kukhala chiyambi cha mitu yayitali yobwerera kumbuyo.Zinkayenera kukhala chaka cha Spotify, ndipo zambiri zomwe zinachitika m'chaka chino zinali zokhudzana ndi mpweya womwe umalowa muzinthu zonse zamoyo, pamene ena anali kuyesera kupikisana ndi kuwala komweko.Koma kukhudzika kwa mliriwu kudasokoneza mbiri yake, ngakhale kampaniyo idachitanso zinthu zina zazikulu-kaya inali mgwirizano wa Joe Rogan, kukhazikitsidwa kwa Michelle Obama podcast, mtsinje wamalonda ndi Kim Kardashian ndi Warner Bros. ndi Warner Bros. DC, ndi zina zotero, kuphatikizapo kupeza kwina kwakukulu monga ma megaphones, zogula zonsezi ndizofunikira kwambiri-pali nthawi zina zomwe kampaniyo singathe kumvetsa bwino nkhani yake, makamaka chifukwa cha kutchuka kumeneku. Matendawa ndi chifukwa cha kusatsimikizika komwe mliriwu umabweretsa ku Spotify, zomwe ziyenera kukhala zogwirizana pakati pa chiyembekezo cha podcast-centric ndi zithunzi zotsatsira zosakanikirana zomwe zimayambitsidwa ndi mliriwu.
Zikuoneka kuti zovuta za Spotify zimatsegula chitseko kwa ena.Ngati 2019 ndi chaka chomwe Spotify adzamanganso podcasting ecosystem, ndiye kuti 2020 ikhala chaka chomwe opikisana nawo angapo (makamaka omwe akufanana nawo) adzawonjezera kuyesetsa kwawo kuti akwaniritse nsanja yaku Sweden.iHeartMedia ikupitilizabe mtsogolo mokweza komanso movutikira, ikupereka ma signature atsopano owoneka ngati osatha komanso makontrakitala ochita ntchito, pogwiritsa ntchito ubale wawo waukulu wowulutsa kuti apititse patsogolo kupita kwamakono, komanso kuyesetsa kubweretsa kusintha kwabwino kwa kampaniyo., Chifukwa chimayesa kukopa chidwi cha anthu kuti asakhalenso ndi kuchotsedwa kwakuya ndi kudula pawailesi.Chimphona china chakale chapadziko lonse lapansi SiriusXM chidalowanso pamsika ndikuwononga $ 320 miliyoni kuti agule Stitcher, wothandizira kwambiri pamakampani a podcast, kuti ayesetse kufunikira kwa gawo latsopanoli.Nthawi yomweyo, Amazon, yomwe idakhala ndi ubale wapakatikati ndi ma podcasts, tsopano ndiyokonzeka kulowanso.Komabe, njira yomwe kampaniyo ikuyembekezeka kutsogolo sikudziwika, chifukwa chimphona chaukadaulo cha Bezos chikuwoneka kuti chikupeza madipatimenti ake awiri ogwirizana, Omveka ndi Amazon Music, kuti apite patsogolo m'njira zawo zosemphana, ngakhale anthu akuganiza kuti ndizokwera mtengo kupeza Wonderry.Makilomita otsiriza nawonso ali mkati.
Mutha kuwerenga ziwembu izi pamlingo wa Big Podcasting, womwe ndi chiwonetsero chakuphatikizika kwamakampani.Kuphatikizika makamaka ndiko kuwongolera mphamvu ndi kukwezera ndalama, ndipo ngati aliyense wa omwe atenga nawo gawo akwaniritsa malo omwe amayembekezeka mu chilengedwe cha podcast, tikukamba za momwe zinthu zambiri zimachitikira Ndipo ndalama zimatha kudutsa m'modzi mwamakampaniwa. kamodzi.Palinso chithunzi chotheka cha causality.Zotsatira za mliriwu zapangitsa mwachindunji kuopsa kwa zotsatira zophatikizanazi.Ndimakonda kuwerenga kotereku, ngati sichoncho mwachindunji ("Mliriwu wawononga kwambiri mfundo yanga, nthawi yogwirizana kapena kugulitsa ndi Company Participant X"), kenako mosalunjika ("Ndikuda nkhawa ndi kusatsimikizika kwa mliriwu, ndi Corporate Player X amagwirizana kapena amagulitsa ku kampaniyo").
Quick sidebar.Ngakhale ndimayembekezera kugulidwa kochulukira chaka chino, ngakhale panalibe mliri, sindimayembekezera kuti New York Times ikhala wogula kwambiri pamsika wamawu.The Times sinagwirepo ntchito kuchokera kumalo opanda zosowa zapadera.Chaka chino idapeza makampani awiri omvera: Audm, ntchito yomwe imasintha magwiridwe antchito anthawi yayitali kuti ikhale yomvera, komanso moyipa kwambiri, Serial Productions.Poyang'ana m'mbuyo, "The Times" atha kukhala malo abwino kwambiri a Snyder, Koenig & Co., ndiwosewerera pawailesi yakanema, wokhoza kupatsa gululo makonzedwe, mbiri ndi ndalama (zowona), ndi kutalika kwake koyenera. chilengedwe.Kulowa mu Seri Productions ya Spotify kapena iHeartMedia ndizodabwitsa, ndipo zimakhala zachisoni mwanjira yachisoni.
Mulimonsemo, ndi kubwezeretsanso kwa Big Podcasting yokha, m'chaka chapitacho, tayambanso kuona chinthu chomwe chingagwiritsidwe ntchito ngati njira yoyenera: chiyambi cha ntchito yomvetsera yokonzedwa.Ngakhale mabungwe nthawi zonse akhala akuthandizira anthu ogwira ntchito pawailesi yakanema (ndi Hollywood), pofika chaka cha 2020, ogwira ntchito zomvera m'makampani opanga ma digito adzakankhira mgwirizanowu kuti awapangitse kuonedwa kuti ndi ntchito yopangira zinthu zoyenera kuzindikirika ndi mabungwe oyambira.Motsogozedwa ndi WGA East, kukakamiza uku kwakula kwambiri, ndipo mgwirizano wa bungwe lopangidwa ndi madipatimenti atatu omvera a Spotify wakopa chidwi chapano.Kufanana ndi ogwira ntchitowa, nthawi yonse yachilimwe, panali zokambirana zadzidzidzi komanso zofunika kwambiri zokhuza umwini wazinthu zamaluntha komanso kuchuluka kwa opanga omwe ayenera kukhala pachuma chatsopano cha podcast.Kusiyanasiyana ndi ziyembekezo za opanga mitundu ndizo zikuluzikulu za nkhaniyo, ndipo kutchuka kwake kwakhudzidwa pang'onopang'ono ndi kayendetsedwe ka chilungamo cha mafuko komwe kunayambika m'chilimwe, ndipo mliriwu wasonyeza kuopsa kwa kukhala wogwira ntchito m'njira zambiri- osati kokha Ndi wogwira ntchito yolenga, ndipo ndi nthawi ya ogwira ntchito-kachitidwe ka antchito aku America sasamalira bwino antchito.
Popeza tangoyamba kumene kukwawa mobisa, gehena yonse yakhala yotanganidwa kwambiri kwa miyezi khumi ndi iwiri yapitayi, mwinamwake yodabwitsa pang'ono.Mawu apitawa a 1,500 amakhudza mitu yochepa chabe ya chaka, ndipo pali mitu yambiri: titha kupitiriza kuyang'ana mmbuyo pa ubale womwe ukukula pakati pa Hollywood ndi podcasting, ndi malo atsopano ochititsa chidwi a Apple m'chilengedwe (ndi mbiri).Kuchoka kwa Steve Wilson), kuwuka kwa mapiko akumanja kwa podcasting ndikuwunika kwake ubale pakati pa podcasting ndi kuwulutsa.Koma Hei, tili ndi malo ochulukirapo, muyenera kulowa muakale nthawi zonse.
Komabe, chinthu chomaliza chomwe ndikufuna kusiya ndichakuti zonse ndi clichéd komanso zolondola.M’zaka ziŵiri kapena kupitirira apo, pakhala zochitika zingapo zimene zinandipangitsa kunena mofuula kuti: “Izi ndi mapeto a nyengo ino.”Ndakakamizika kunena kuti chochitika chilichonse chatsopano chikuwonetsa kuti kutembenuka kulikonse komwe ndimapanga mdera lino sikulondola, ndipo sindikutsimikiza kuti ndi chochitika chiti chomwe chidzakhale chizindikirocho mpaka lero.Komabe, ziribe kanthu zomwe zingachitike, poyang'ana kumbuyo, zikuwoneka ngati msomali weniweni.M'chaka chatha, ubale pakati pa coronavirus ndi kuphatikizika komanso kusintha kwa ubale pakati pa likulu ndi ogwira ntchito zaluso kwasinthadi.Zowona, ndili wotsimikiza nthawi ino.
Chaka chino chidakali chatsopano m'chikumbukiro changa.Ndikhoza kukumbukira zochitika zina mokwanira komanso momveka bwino, monga kukambirana kwanga maso ndi maso ndi munthu kumayambiriro kwa mwezi wa March ngati angapitirize kuwuluka kunja kwa nyanja kukachita nawo misonkhano ya atolankhani kumapeto kwa sabata imeneyo, koma ndizovuta kwa ine kukumbukira nthawi ino. sabata yatha.Ndinalemba zolemba za kalatayi.Zonsezi, nyengo yowunikira kumapeto kwa chaka chino ikuwoneka kuti ndi yovuta kwambiri kuposa nthawi zonse, chifukwa kumvetsera ndi kulemba zonse zomwe ndinachita ngakhale masabata angapo apitawo ndinamva kuti ichi chinali chinachake chimene wina akuchita.
Komabe, mwanjira ina, lingaliro lopatukana ili limapereka lingaliro lothandiza, lopanda chidwi lomwe ndimatha kuwona lipoti langa la podcast chaka chino.Kuti izi zitheke, ndidakhala sabata yatha ndikuwerenga mbiri yanga pa Hot Pod ndikuwona mitu yomwe imandivutitsa nthawi zosiyanasiyana.Ichi ndi ntchito yowunikira kwambiri yomwe imandilola kuti ndiwonetsere zomwe ndikuganiza kuti ndizowonetsera zanga zazikulu chaka chino, zomwe ndikuganiza kuti kudziyimira pawokha kwakhala kokongola kachiwiri, ngakhale ma podcasts omwe ali ndi omvera ambiri ndipo ndi ofunika pa intaneti kapena nsanja.Nenani,
Kuti ndifotokoze zomwe ndikutanthauza, ndikufuna kuwunikanso mawu omwe ndidalemba muzowonera za 2020 zomwe zidatulutsidwa koyambirira kwa chaka chino: "Ma podcasts odziyimira pawokha amatha kukumana ndi zovuta."Poganizira za coronavirus, zomwe tidachita m'gawoli Zolosera zambiri sizidzakalamba makamaka makamaka, ndikuganizira zolosera zanga momwe malo okhala ngati ma studio kapena malo ogwirira ntchito adzakhala magwero abwino opezera ndalama - koma ndimagwirizana ndi lingalirolo. ya ma podcasts odziyimira pawokha.Zoonadi, zonse zophatikizana ndi zogula zomwe taziwona m'miyezi khumi ndi iwiri yapitayi zabweretsa nkhawa yapadera komanso nthawi yosadziwika kwa makampani ambiri odziimira okha, makamaka makampani omwe adadalira kusintha manja kapena kusintha kwa kayendetsedwe ka chaka chatha.Kampani yomwe idapanga ndalama patsambalo.
Nditanena zimenezi, zina mwamayankhidwe anthaŵi za chipwirikitizi zinandidabwitsa.Pamene podcasting imayenda m'madzi osadziwika a nyengo yatsopano m'njira zambiri, munthu amamva ngati kubwerera kumbuyo: mfundo yakuti mapulogalamu ena apakati kapena akuluakulu amayankhidwa pa intaneti kapena nsanja zimasankhanso ufulu wodzilamulira.kukhudzana.M'zaka pambuyo posankhidwanso, mwa njira ina, chinsinsi cha kupambana kwa ntchito yodziwika bwino ndikupeza malo okhalamo kwa nthawi yaitali kapena wothandizira.Mwina ndi ma podcast network, kapena wayilesi yapagulu, yomwe ingapange ndalama ndikuchepetsa ziwopsezo zatsiku ndi tsiku za wopanga posinthana ndi ndalama ndi/kapena kuchepetsa katundu wanzeru.
Tsopano, mwa lingaliro langa, chikhumbo chiri kutali ndi mzere.Zochita zambiri zikuyang'anabe ndikupindula nazo, uyu ndi mnzanu wabwino.Osamvanso kuti ndi gawo lokhalo lomaliza pakhadi.Izi zili choncho chifukwa zakhala zoonekeratu kuti phindu lalikulu la mgwirizanowu ndizovuta.Tsopano, kunyengererako kukuwonekera poyera-ndikuganiza kuti ichi ndi chinthu chabwino.Tisakonde zotsatira zilizonse pano.
Pa chithandizo chonse cha malonda otsatsa, ogwirizana nawo pa intaneti amathanso kuchotsa zinthu ngati Panoply (yomwe tsopano imatchedwa Spotify's Megaphone).Kapena, atha kuchepetsa kukula kwa mindandanda yawo ya podcast ngati KCRW chilimwe (kulola ziwonetsero ngati Pano Khalani Zilombo kuyendanso padziko lonse lapansi).Kumayambiriro kwa chaka chino, mkangano wokhudza umwini wa ufulu wazinthu zanzeru unayambikanso ndi izi.Zikumveka ngati tsopano pali kumvetsetsa kwakukulu kwa ndalama ndi phindu la kutenga nawo mbali mu ofalitsa akuluakulu.
Kuyambira 2014 mpaka 2015, panali ntchito zochepa zamagulu ndi maukonde odziyimira pawokha omwe adabweretsa pamodzi machitidwe odziyimira pawokha pazolinga zofanana ndi zomwe adagawana: Adamva, APM's Infinite Guest, Radiotopia, etc. Kuyambira pamenepo, ena a iwo asiya kukhalapo, pamene ena akhudzidwa ndi mbiri chaka chino, koma posachedwapa, zitsanzo zina zatuluka ndikuyamba kukula: Anthu ambiri ku New York City, Hub & Spoke ku Boston, The Big in Glasgow Light.Mabungwe onsewa akubetcha pa ufulu wogwirizana, ndipo mpaka pano, kubetcha kukuwoneka kuti kukugwira ntchito.
Panali mfundo zina za data mu chaka chatha zomwe zinandipangitsa kuganiza.Helen Zaltzman (Helen Zaltzman) adachoka ku Radiotopia kuti asinthe mtundu watsopano wozikidwa pa Patreon m'malo mofunafuna mayanjano a post-PRX ndi osindikiza ena a podcast.Pambuyo pa kutha kwa makonzedwe ake ndi KCRW, Jeff Entman adabwerera kumayendedwe omwe tawatchulawa.M'malo mwake, chaka chino Rose Eveleth adakulitsa podcast yake yodziyimira payokha Flash Forward pa intaneti ndikuwonjezera mapulogalamu awiri atsopano pankhaniyi.Ndiye pali Hollywood Manual, pulogalamu ya "Werewolf" ya nthawi yayitali, yomwe idasankhanso kumanga zolemba zake zazikuluzikulu zochokera ku ufulu wa Patreon, zomwe zikuwoneka kuti SiriusXM itapeza Stitcher.
Ngati ndalama zambiri zabedwa m'maphodikasiti kuposa kale, owonera kunja angaganize kuti kuthamangitsa ndalama ndi masewera okhawo m'tawuni.Koma, monga nthawi zonse, kuchuluka kwa kulowetsa mkati kumawonjezeka, ndalamazo zimakhala ndi zikhalidwe.Ikhoza kutenga mawonekedwe a chandamale chotsitsa, kapena chikhoza kukhala choletsa kulenga, kapena kungochepetsa phindu lenileni.Kaya kudzera mumgwirizano waposachedwa wa Acast ndi Patreon, kapena kudzera pa Beta ya Substack yomwe ikuchititsa podcast, ndalama ndi chiwongola dzanja zimagwiritsidwa ntchito kupanga mayankho abwinoko aukadaulo kuti apindule ndi ndalama zodziyimira pawokha.
Kudziyimira pawokha (kapena kukhala wodziyimira pawokha) sichosankha chophweka, ndipo zikutheka kuti ena kapena zitsanzo zonse zomwe ndatchula m'tsogolomu zidzasamutsidwa mkati, kupanga ndalama kapena kusintha zitsanzo zawo m'njira zina.Ndidzayamba kugwira ntchito patchuthi cha Hot Pod kulemba kumayambiriro kwa 2021. Panthawi imodzimodziyo, ndidzagwiranso ntchito pazinthu zina zolembera, ndipo ndili ndi chidwi kwambiri kuona kuti kamodzi sindidzayang'ananso polojekiti iliyonse yachitukuko mosamala, zonsezi zidzatha. khalani kwa ine Zomwe zikuwoneka ngati sabata iliyonse ndizoyandikira kwambiri.Koma pakadali pano, kumapeto kwa 2020, ndikayang'ana mmbuyo chaka chino, chomwe chidandidabwitsa kwambiri ndikuti ndidawona kuti opanga akadasankha kuti abweretse nthawi ya kampani yomwe tsopano ili likulu la podcasting, koma osati. .
Mu "Mtumiki wa Pod" mawa, Morra Aarons-Mele anali pawonetsero sabata ino kuti alankhule za podcast yake yofunsa The Anxious Achiever kudzera mu Harvard Business Review.
Pakhala pali mawu ambiri abwino okhudza chikhalidwe chamakono cha ntchito posachedwapa, ngakhale mutakhala kuti mumakondadi zomwe mukuchita.Kwa nthawi yayitali, ndakhala ndikuwona kuti chikhalidwe chazamalonda ndi chidani, ndipo chowawa ndi chakuti kukhudzidwa kwa abale ake amalonda kumakwiyitsa kwambiri pakuchotsa umunthu wake.Koma m'miyezi ingapo yapitayi ndinayamba kugwiritsa ntchito malingaliro anga kuti ndiike chikhalidwe chosiyana cha ntchito zamakono mkati mwa zenizeni za ndondomeko ya America, ndipo izi sizinalimbikitse kwambiri ntchito yomwe mukuchita monga njira yolekanitsira anthu.Ichi ndi vumbulutso lomwe limandipangitsa kudana kwambiri ndi abale amalonda.
Mulimonsemo, ndikutsutsana ndi izi zomwe ndimakonda kwambiri Aarons-Mele's "Anxious Achievers", makamaka chifukwa amatsegula zokambirana za chikhalidwe chamakampani, chomwe chiyenera kukwaniritsa zosowa za umoyo wamaganizo momveka bwino.
Mutha kupeza ma Pod Servants osiyanasiyana pa Apple Podcast, Spotify, kapena mapulogalamu ena amtundu wina wa Podcast olumikizidwa ndi chilengedwe chotsegulira.Ndikulimbikitsidwanso kugwiritsa ntchito kuwunika pakompyuta.Gawani, siyani ndemanga, ndi zina zotero.Ponena za Mtumiki wa Pod…, tidzatulutsabe magawo atsopano Lachitatu lililonse chaka chilichonse mpaka kumapeto kwa chaka chino, kotero chonde tcherani khutu ku chakudya.
Kuwonjezera apo, ndikungofuna kunena kuti: Ndine wonyadira kwambiri ndi ntchitoyi!Zikomo kwambiri kwa ogwira nawo ntchito a Rococo Punch-onse odekha komanso aluso-pochita nawo ntchitoyi ndi ine, ndikuganiza kuti iyi ndi ntchito yabwino kwambiri yomwe ndidachitapo.Ngati simunayesebe, chonde ganizirani kumvetsera.O, ndipo mndandanda wonse wa ma podcasts anga abwino kwambiri a 2020 tsopano watha.Pezani pa dazi ul.
M'chigawo chakumapeto kwa chaka chino, chimodzi mwazochitika zomaliza zomwe ndidachitapo kanthu zinali pa Msonkhano wa Hot Pod womwe unachitika kumayambiriro kwa Marichi, zonse zidatsekedwa.Titadzaza m'chipinda chachikulu cholandirira alendo ku hotelo ya ku Brooklyn, munali anthu pafupifupi 200 ndipo ine ndekha-ndinatifunsa mwaulemu ngati tigwirane chanza kapena kuweramitsa zigongono zathu ndikuganiza za momwe chilengedwe chomwazikana chambiri chimayenera kuyankha pakukula kwake, komanso zenizeni. nthawi Jakisoni wadzidzidzi wa ndalama.
Patsiku lomwelo, nkhani yosiyirana yokhudza Spotify ndi Sony Music Entertainment idatsegulidwa.Makampani awiriwa samangokhalira kugulitsa ndalama mu podcasting, komanso zimachitika kuti akhazikitse mbiri ndi zofunikira pamakampani oimba.Ndidakhala ndi zokambirana zamagulu a Sony omwe akutuluka podcasting, ndipo pa siteji, ndidafunsa wachiwiri kwa purezidenti wamakampani opanga ma podcast ngati mwanjira ina zofanana za Spotify zidalimbikitsa zokhumba za Sony podcasting.
Iye anati: "Osewera omwewo omwe adayamba kuphatikiza malingaliro a podcasting nawonso ndi ena mwa osewera kwambiri panyimbo, zomwe mosakayikira zidatipangitsa kusankha kukhazikitsa dipatimenti ya podcasting."“Osewerawa timawadziwa komanso momwe tingagwirire nawo ntchito.Izi ndi zomwe tingabweretse patebulo.Mphamvu.”
Monga ndidanenera posakhalitsa, izi zidamveka ngati njira yaukazembe, kuwonetsa kuti kutenga nawo gawo kwa Sony Music pa podcasting kunali kupikisana mwachindunji ndi Spotify.Ndikayang'ana m'mbuyo, zokambiranazi zidandithandiza kumvetsetsa 2020. M'malingaliro mwanga, nkhani zazikulu za nyimbo ndi podcasting m'chaka chatha sizimakhudza zomwe zili zokha, komanso kuyanjana kwapafupi pakati pa matekinoloje okhutira, ndi momwe nsanja zimakhalira. zomwe zili mu nthawi yonseyi mumakampani a podcast-monga momwe akhala kwazaka zambiri Kufunafuna nyimbo ndi chimodzimodzi.
Tiyeni tiwone UX ya Spotify monga chitsanzo chachikulu.Titha kuwona kuti kampaniyo ikufuna kusanjikiza ma podcasts pamwamba pa nyimbo kuti ipange nyimbo yosakanizidwa, yomvera mwamakonda anu ndi malingaliro awo kuti apikisane ndi kuwulutsa kwapadziko lapansi komanso nthawi yomweyo kupangitsa olembetsa kuti azigwira ntchito.Pali zida zatsopano zosewerera, monga Daily Wellness, Daily Drive, Daily Sports, ndi The Up Up, zomwe zimaphatikiza nyimbo zamunthu payekha komanso nyimbo zingapo zosankhidwa zomwe zimagwirizana ndi mitu inayake (mwachitsanzo, kusinkhasinkha, masewera, zochitika zapano).Momwemonso, monga ndidanenera Hot Pod koyambirira kwa chaka chino, nyimbo zosakanizika izi / podcast playlists zimalimbikitsa kupangidwa kwa "microcasts," kapena ma podcast amfupi omwe ndi osavuta kugayidwa, komanso oyenera m'ma playlist omwe ali ndi anthu ambiri.Sewerani ndikulola omvera kumvetsera.Musanatenge nthawi yochulukirapo kuwonetsero yonse, "yesani" chiwembu chomwe mwapatsidwa, monga ngati wokonda nyimbo akumvetsera nyimbo imodzi asanadumphire mu chimbale chonse.
Posachedwapa, Spotify adayambitsa mtundu watsopano wamtunduwu mu Okutobala 2020. Chifukwa cholumikizana mwachindunji ndi Anchor, ma podcasters amatha kuwonjezera mwalamulo nyimbo zathunthu pamapulogalamu awo, motero amalipira ndalama kwa omwe ali ndi ufulu wanyimbo.M'chaka choyamba, izi zimawoneka ngati chitukuko chabwino, ndikupita patsogolo pang'ono pakuwongolera njira zololeza nyimbo za ma podcasts, ndipo mapulogalamu a nyimbo zaphokoso adapitilira kuwonekera pamasewera otsatsira monga Clockwork.
Koma izi siziri zangwiro.Kuonjezera apo, izi zikuwonetseratu momwe Spotify amakhudzira makampani onse a podcast, chifukwa amalimbitsa chilengedwe chotsekedwa cha kampani pakapita nthawi (mapulogalamu okhala ndi nyimbo zonse zomwe zimaseweredwa pa Anchor zitha kuikidwa ku Spotify ).Lero, chifukwa cha pafupifupi $ 1 biliyoni pakugula mpaka pano, Spotify ali ndi magawo achindunji pafupifupi gawo lililonse lamakampani a podcast, kuyambira zomwe zili (Gimlet, Ringer, Parcast) mpaka kugawa (anchoring) ndi kupanga ndalama (Datoutie)).
Izi mwachiwonekere zawopseza makampani ena aukadaulo monga Apple ndi Amazon, omwe akuwoneka kuti akuthamanga kuti agwire ndikuphatikiza njira zawo za podcasting.Chifukwa cha zovuta ndi njira yokhazikitsira, Amazon Music ndi Audible adawonjezera Podcast ku ntchito yawo mu Seputembala, ndipo tsopano ali ndi zinthu zapadera zomwe amachita ndi otchuka monga DJ Khaled ndi Common.Momwemonso, ndikuganiza kuti njira yayikulu kwambiri yozungulira Amazon podcasting mu 2021 sizongokhutira, komanso momwe Amazon ingaphatikizire podcasting muzachilengedwe zake zazikulu zaukadaulo, makamaka olankhula anzeru.M'chaka chikubwerachi, mzere pakati pa "podcast strategy" ndi "voice strategy" ukhoza kupitilirabe kuzimiririka.
Panthawi imodzimodziyo, eni eni ake ndi othandizana nawo amayang'anitsitsa chitukuko cha nyimbozi, kuzindikira mwayi wogwiritsa ntchito, ndikuyambitsa mapulogalamu osiyanasiyana a podcast.Kuchokera kumakampani ojambulira, Sony Music pakali pano ikupanga mapulogalamu opitilira 100 a podcast, monga "My 90s Playlist", pomwe Universal Music Group ndi Wondery adayambitsa pulogalamu yawo yoyamba ya podcast "Jack : The Rise of the Voice of New". Jack.Mawayilesi ena apadziko lapansi akhazikitsanso ma podcasts atsopano okhudzana ndi nyimbo, monga iHeartRadio's Sound Speed ndi NPR's Louder Than A Riot.Kwina kulikonse, ojambula ngati Sylvan Esso ndi Pharrell Williams ayambitsa ntchito zawo zodziyimira pawokha kuti akweze malonda awo ndi/kapena makatalogu osunga zosunga zobwezeretsera, ndipo mgwirizano wa Song Exploder ndi Netflix utha kupereka zambiri za ma podcasts anyimbo m'tsogolomu Kusintha kwa Multimedia kumatsegula njira.
Kodi izi zikutanthauza chiyani pa tsogolo la podcasting ndi zomvera zonse?Mosiyana ndi zomwe ena adatsutsa, ndikuganiza kuti podcasting sichidzawopseza chitukuko cha nyimbo.Ndidanenanso muzokambirana zam'mbuyomu kuti Spotify akuwona zamtsogolo momwe nyimbo ndi ma podcasts zimakhalira limodzi, ndikuwatsogolera kuti apeze zikhalidwe zatsopano ndi njira zochitira nawo.Nditanena izi, makampani anyimbo akuwoneka kuti asintha kwambiri pakukula kwa bizinesi ya Spotify.M'mafunso aposachedwa ndi Recode, Lydia Polgreen, wamkulu wa zomwe zili ku Gimlet, adafotokoza momveka bwino kuti cholinga cha Spotify ndi "kupangitsa anthu kukhala ndi chizolowezi chomvera nyimbo pa Spotify m'malo mwa nyimbo.
Pomwe ndalama zolembetsera zomvera zikupitilira kukula padziko lonse lapansi, ma podcasts azingotenga malo pamasewera a chess omwe amapikisana ndi ogwiritsa ntchito ndikusunga ogwiritsa ntchito.Pankhaniyi, titha kuyembekezera kuti opanga ma podcast adzakumana ndi zovuta zambiri zofananira ndi ntchito zotsatsira zomwe oimba nyimbo adakumana nazo kale.Mwachitsanzo, mtundu wakale wa Spotify ndikusaina mamiliyoni a madola pazochita ndi anthu otchuka, ndipo kufunafuna kwa kampaniyo kukula kwa olembetsa ndikusintha makonda a omvera payekhapayekha ndi nkhanza.Pamapeto pake, nsanja sikuti imangoyika nkhaniyo, komanso imakhala yoyamba mwa kukhulupirika kwa omvera.Monga Liz Pelly posachedwapa adalembera The Baffler, "Ma playlist adapangidwa kuti apange ndikuwongolera zinthu za Spotify za mafani okhulupirika, osati ojambula kapena ma podcasts."Joe Budden adalengeza kuti podcast yake siilinso Spotify Pankhani yazinthu zokhazokha, pali malingaliro ofanana: "Spotify sanasamalepo za podcast iyi, ndipo ... Spotify amangoganizira za zomwe timapereka papulatifomu."
Chomaliza ndi nkhani ya ufulu ndi ulamuliro.Pamene otsogolera a BuzzFeed's "Another Round" ndi "The Nod" ya Gimlet (yotsirizirayo inali itathetsedwa posachedwa) idawululidwa mu June kuti sanali eni ake omwe amawatsogolera, sindinalephere kuganiza kuti malondawa anali okhudzana ndi chikhalidwe chachikulu. zolemba zolemba.Kuchita ndi oyimba.
Funso lalikulu m'malingaliro a anthu ambiri likuwoneka kuti: makampani aboma ngati Spotify atha kugwiritsa ntchito njira zachikhalidwe zaku Hollywood pakutukuka koyambirira kwa podcast, ndikuwononga $ 1 biliyoni kuti apange kugawa kotsekedwa, koyendetsedwa bwino komanso koyima papulatifomu yomweyo.Ecosystem?Kodi imati ikupatsa mphamvu m'badwo wotsatira wa opanga odziyimira pawokha?
Nthawi yotumiza: Jan-05-2021