Chitsanzo cha zachuma chomwe chinalimbikitsa chitukuko cha malo ogulitsa m'zaka za zana la 20 chikutaya mphamvu zake.Chifukwa chake, ndi nthawi [+] yoti tilingalirenso kuti midadada yabwino kwambiri yomangirayi ndi ma tempuleti oimika magalimoto ayenera kukhala chiyani.
Kwa ogulitsa ndi eni malo ogulitsa, 2020 ndi chaka chokonzanso komanso chipwirikiti.Pofika pa Disembala 1, Gulu la CoStar latseka masitolo 11,157.
Chisokonezo china chinabwera mu Novembala, pomwe mabungwe awiri akuluakulu ogulitsa nyumba ndi CBL Properties ndi Pennsylvania Real Estate Investment Trust (PREIT) adasungitsa ndalama.Awiriwo adatengapo msika womwe udali wabwinobwino, pomwe dzikolo linali ndi gulu lapakati lathanzi komanso lotukuka.Osewera awiriwa ndi nyumba ya nangula JC Penney, Sears ndi Lord & Taylor ndi ambiri ogulitsa akatswiri omwe tsopano ali m'mavuto kapena akulephera.
Chisokonezo chapakati sichili chokha.Standard & Poor's Market Intelligence Corporation (S&P Market Intelligence) yangotulutsa kumene "Quantitative Research Summary" ya Disembala 2020, yomwe idaphatikizapo ma trustee akuluakulu asanu ogulitsa nyumba (Macerich Co MAC), Brookfield Real Estate Investment Trust, Washington Prime Group WPG, Simon. Real Estate Grou SPG p ndi TCO ya Taubman Center nawonso ali opanda chiyembekezo.Amati anthu asanu onse amakhudzidwa ndi kuphatikiza kwapoizoni kotsatiraku: 1) kuchuluka kwa anangula osokonekera ndi olemba ntchito akatswiri, 2) kuchepa kwa ntchito zololeza zomanga, 3) kuchepa kwa magalimoto oyenda pansi ndi 4) kuchuluka kwamphamvu.Nkhani yaposachedwa ya Bloomberg inanena kuti malonda oyipa ogulitsa nyumba akuyembekezeka kulowa msika, kufika $321 biliyoni pofika 2025.
COVID-19 ikhoza kuwoneka ngati mbiri yakale yosinthira machitidwe a ogula.Chifukwa cha zomwe zimachitika pa mliriwu, ogula amamva kuti ali olumikizana kwambiri.Malinga ndi Accenture ACN, mliriwu wadzetsa chidwi chogula komanso kufuna kugula kwanuko.
Monga chikhalidwe ndi chikhalidwe cha anthu, pali zofunikira zambiri zatsopano zomwe zimapikisana ndi nthawi ndi ndalama zathu.Zambiri zomwe zimafunikira kwa nthawi yayitali m'malo ogulitsa zinthu tsopano zikukwaniritsidwa m'njira zogwira mtima komanso zogwira mtima.Ndizosapeŵeka kuti anthu ambiri adzatseka zitseko zawo, ndipo kuyerekezera kudzasintha kuchuluka ndi nthawi yayitali bwanji, koma malo akuluakulu a B, C ndi D ndi omwe ali pachiopsezo kwambiri.Uthenga wabwino ndi wakuti ndi kulingalira kwakukulu, kachisi wabwino kwambiri mu "sitolo mpaka kugwa" akhoza kukonzedwanso kuti akwaniritse zosowa za mawa.Komabe, izi zidzafuna kusintha kwakukulu kwamalingaliro.
Chitsanzo cha zachuma chomwe chinalimbikitsa chitukuko cha malo ogulitsa m'zaka za zana la 20 chikutaya mphamvu zake.Nangula wa sitolo ya "Free Rider" ndi maunyolo apadera ogulitsa omwe kale analipiridwa potumiza asanduka mitundu yotsala pang'ono kutha.Chifukwa chake, yakwana nthawi yoti muganizirenso kuti midadada yayikuluyi ndi ma tempuleti oimika magalimoto adzakhala chiyani.
M'dziko lamalonda ogwirizana kapena malonda osakanikirana, ntchito ya sitolo ikusintha, koma zomwezo ndi zoona."Kugulitsa kwatsopano" sikugogomezera kusungirako kapena kugulitsa malonda, koma kumatsindika kufufuza kapena kugulitsa malonda.Izi zikuwonetsa ubale watsopano pakati pa mawonetseredwe amthupi ndi mawonekedwe amtunduwo.
Ndi intaneti ikugwira ntchito yolemetsa, kufunikira kwa malo ogulitsa nyumba kwasintha malinga ndi malo ndi kuchuluka kwa masitolo.Malinga ndi lipoti la BOF's "State of Retailing 2021", ogulitsa akuyenera kuwona malo awo enieni ngati ndalama zogulira makasitomala, osati malo omwe akupezekapo komanso amtsogolo.Izi ndi mfundo zanga khumi zapamwamba zoganiziranso malo ogulitsira amasiku ano.
1. Kuchokera ku static kupita ku dynamic, kuchoka ku passive kupita ku yogwira-Intaneti yakhala malo opezera malonda onse, ndipo malo ochezera a pa Intaneti asanduka arbiter wa kukoma ndi kukhulupirirana.Zotsatira zake, kulimbikitsa anthu kupita kumalo ogula zinthu kwakhala masewera atsopano.Eni nyumbayo tsopano ayenera kukhala wopanga nawo "New Retail Theatre".Zogulitsa zotengera static zidzalowedwa m'malo ndi ziwonetsero zokhazikika komanso kukambirana ndi makasitomala.Izi zimayang'ana kwambiri moyo wawo, kuchuluka kwa anthu komanso zilakolako zake, ndipo ziyenera kuyenderana ndi chikhalidwe cha anthu komanso kutsatsa kolimbikitsa.
Showfields ndi chitsanzo chabwino ndipo amatengedwa ngati "sitolo yatsopano".Lingaliro limagwirizanitsa malonda ogulitsa ndi digito, ndikuyang'ana pa kupeza.Mtundu wawo woyamba wa digito wopangidwa ndi mishoni wakonzedwa mosamala kuti alole makasitomala kugula ndi mafoni awo.Showfields ikuvomerezanso zamalonda zapagulu pochita zochitika zogulira mlungu ndi mlungu zomwe zimagwirizanitsa malonda ndi alangizi aluso.
Sizinthu zama digito zam'deralo zomwe zimayang'ana kwambiri pazomwe zikuchitika.Wolemba wa Nike NKE, sitolo yogulitsa malonda m'zaka za zana la 20, akukonzekera kumanga 150 ku masitolo ang'onoang'ono a 200, ndikugogomezera kwambiri "masewera a mlungu ndi mlungu", kuphatikizapo zokambirana ndi zochitika m'sitolo.Malingaliro onsewa amaphatikiza kupezeka kwa analogi ndi digito.
2. Zofungatira zogulitsira - m'masiku akale, obwereketsa amsika amangopempha malo kwa ogulitsa.Mu malonda atsopano, maudindo ndi osiyana.Mwini nyumbayo adzakhala ndi udindo wokhala mlengi wa mbadwo wotsatira wa malonda ogulitsa.
Kutsika kwachuma kumatha kuyambitsa mabizinesi atsopano, m'malo mwa ma brand omwe atayika mopitilira muyeso ndi zinthu zapadera za niche.Zoyambira zama digito izi zitha kukhala zida za DNA zomwe zimafunikira kuyendetsa magalimoto pakati.Komabe, kuti izi zitheke, zolepheretsa kulowa ziyenera kukhala zophweka ngati kuyambitsa pa intaneti.Izi zidzafuna "masamu atsopano" momwe mphotho yachiwopsezo imagawidwa ndi wobwereketsa ndi wobwereketsa.Lendi yoyambilira ikhoza kukhala yakale, ndipo ingasinthidwe ndi kuchuluka kwa renti ndi njira zina zogulitsira pa digito.
3. Kugulitsanso malonda kumakumana ndi otsatira atsopano-monga katundu wachiwiri adzalowa m'malo mwa mafashoni ofulumira m'zaka khumi zamakono, zopangidwa monga Poshmark, Thredup, RealReal REAL ndi Tradesy zakhala zaka chikwi ndi Generation Z omwe akukhudzidwa ndi kukhazikika Chofunika kwambiri.Malinga ndi wogulitsa pa intaneti ThredUp, pofika 2029, mtengo wonse wamsikawu ukuyembekezeka kufika US $ 80 biliyoni.Izi zilimbikitsa malo ogulitsa ndi malo ogulitsira kuti akhazikitse "misika yogulitsanso" yomwe imapereka zinthu zosintha nthawi zonse komanso kusinthanitsa ogulitsa.
Kugulitsanso malonda kumaperekanso mwayi wopeza phindu.Kulemba anthu okonza mapulani am'deralo, akatswiri a mafashoni ndi anthu otchuka kuti akhazikitse masitudiyo kuti akonzenso masitayelo ndikusintha zomwe makasitomala apeza kungapangitse kuti malondawo apindule kwambiri.Ndi chitukuko cha ntchito zamanja, cholowa ndi zowona, mtundu watsopano wa "kukonzanso mwamakonda" udzakhala wokonzeka kunyamuka.
Popeza mtengo wa katundu wachiwiri ndi wophiphiritsa, kupanga zinthu izi kumawonjezera mtengo wake pomwe nthawi yomweyo kukhala malo opindulitsa kwambiri ndikupanga ntchito.Kuphatikiza apo, wogulitsa wosinthidwanso amatha kutsitsimutsanso mafashoni omwe munthu wina adawakonda kale ndi kupanganso "kumodzi".Makampani atsopano a kanyumba adzasokoneza malire pakati pa masitolo ndi ma studio opanga.Chofunika kwambiri ndi chakuti chimagwirizanitsa bwino ndi chikhalidwe cha anthu ndikugogomezera kukhazikika.
4. Msika wa opanga ndi malonda-kutchuka kwa zinthu zopangidwa ndi manja, zopangidwa ndi manja ndi zochepa zopangira zinthu zachititsa kukula kwa zakuthambo kwa msika wopanga Etsy ETSY.Kuyambira Epulo, agulitsa masks 54 miliyoni, kuthandiza kukulitsa malonda ndi 70% mu 2020, ndikuyendetsa mtengo wake ndi 300%.Etsy yagwira mwamphamvu ogula ndi ogulitsa ambiri pokwaniritsa chikhumbo chowona.Josh Silverman, Mtsogoleri wamkulu wa Etsy, adanena kuti ayang'ane pazinthu zazikulu, kuphatikizapo kulimbikitsa chuma, kusiyana pakati pa amuna ndi akazi ndi mitundu, komanso kusalowerera ndale.
Makampani ogulitsa akhala pachimake chamitundu ingapo yomwe ikukula, kuphatikiza Shinola, yomwe imalimbikitsa makonda ndikusintha makonda.Pamapeto pake, malo ogulitsa okonzedwanso ayenera kutsekereza kusiyana pakati pa mitundu yomwe ilipo kale ndi ogulitsa atsopano.
5. Kugwiritsa ntchito nthaka, katundu wosagwiritsidwa ntchito bwino komanso malo opangira-ogula, kusintha machitidwe ogwiritsira ntchito komanso chikhumbo chathu chokhala ndi anthu otetezeka, pali njira zosawerengeka zomwe zimagwirizana ndi kubadwanso kwa malo ogulitsa ndi njira yawo yokhazikika Misewu imagwirizana.
Masomphenya a katswiri wa zomangamanga Victor Gruen a Southdal e Shopping Center sanakwaniritsidwebe, omwe ndi malo abwino kwambiri ogulitsa m'nyumba mkati mwa zaka zana.Dongosolo loyambirira linaphatikizapo kukonza minda, misewu, nyumba ndi nyumba za anthu m'malo oyendamo ngati paki.Malo ogulitsa okonzedwanso adzatsanzira kwambiri masomphenyawa.
Kuphatikiza pa kuwunikanso zomwe makasitomala adakumana nazo m'malo ogulitsira omwe adakonzedwanso, nyumbayo, malo ndi malo ogwiritsira ntchito nthaka ziyeneranso kuganiziridwanso.Sakhala ndi milandu yopambana yomwe imathandizira kungodzaza nyumba zopanda kanthu kapena zosagwiritsidwa ntchito ndi "zofanana."Zotsatira zake, talowa mumtundu wa hyperbolic wa "underutilized asset redeployment".Mwachidule, ndikuganiza kuti ndikofunikira kuti muyambe kugulitsa magawo kuti musunge zonse, koma pazonse.
Chiyambireni kukhazikitsidwa kwake, popeza kachulukidwe ka midzi yoyandikana ndi midzi yomwe ili ndi malo ogulitsira ambiri awonjezeka, kuyenda kwakhala chinthu chofunikira pakubadwanso kwatsopano.Chigoba cholimba chamkati chamsika chiyenera kuchotsedwa ndikukhala chofikirika kwa oyenda pansi.Malo osonkhanira chaka chonse mkati ndi kunja adzawonjezera nyonga ndipo nthawi yomweyo adzakhala chowonjezera cha anthu ozungulira.
6. Kukonzanso kogwiritsa ntchito mosakanikirana-simuyenera kupita patali kwambiri kuti muwone kuti kubwereza kotsatira kwa malo ogulitsirawa kwayamba kuchitika.Ambiri asanduka katundu wosiyanasiyana.Malo ogulitsira omwe alibe munthu akusinthidwa kukhala malo olimbitsa thupi, malo ogwirira ntchito limodzi, sitolo yogulitsira zakudya komanso chipatala.
Tsiku lililonse nzika 10,000 zimakhala ndi zaka 65.Ndi miniaturization ndi kupuma pantchito, kufunikira kwa nyumba za mabanja ambiri ndikokulirapo.Izi zapangitsa kuti ntchito yomanga nyumba za mabanja ambiri ikhale yolimba m'mizinda ndi m'midzi.Malo odzaza magalimoto odzaza m'malo ogulitsira ena agulitsidwa kuti amange nyumba zogona komanso nyumba zogonamo.Komanso, pamene anthu ochulukirachulukira amagwira ntchito kunyumba, kufunikira kwa anthu osakwatiwa ndi ogwirira ntchito kukukulirakulira.
7. Kusamuka kwa minda ya anthu kuchoka pa umwini wa nyumba kupita ku kuchepetsa lendi kumatanthauza moyo wosasamala popanda kusamalira.Komabe, kwa okalamba ambiri opanda kanthu, izi zikutanthauzanso kutaya dimba ndi kulumikizana ndi malo omwe amawakonda.
Pamene mbali za malo ogulitsawa zabwezeretsedwa kuchokera kumalo oimika magalimoto kupita ku mapaki ndi misewu, zikuwoneka ngati zachibadwa kuyambitsa minda ya anthu.Kupereka malo ang'onoang'ono m'nyumba zoyandikana nawo kungawonjezere kutengapo gawo kwa chilengedwe ndi anthu, ndikulola anthu kukhala ndi manja odetsedwa omwe amamera maluwa, zitsamba, ndi ndiwo zamasamba.
8. Malo ophikira a Ghost ndi canteens - mliriwu wawononga malo odyera ambiri m'dziko lonselo.Tikatha kusonkhana pamodzi mosatekeseka, tiyenera kupeza njira yoyambira bizinesi yazakudya ndi zakumwa.
Izi ndizabwino kuposa kugawanso malo kumalo akulu odyeramo amkati ndi akunja popanga khitchini ya phantom ndi canteens.Awa atha kukhala malo oti ophika odziwika am'deralo azisinthasintha kuti azipereka mipata yolembetsa nthawi zonse.Kuphatikiza apo, athanso kupereka zokonzekera mwapadera za chakudya kumadera ozungulira.Malingaliro ophikira awa amagwirizana bwino ndi malo atsopano ogulitsa omwe amamwazikana paliponse.
9. Famu kuchokera ku sitolo kupita ku tebulo-malo apakati a malo athu ambiri ogulitsa amawapangitsa kuti asakhale kutali ndi masitolo ambiri.Malo ogulitsira zakudyawa nthawi zambiri amakumana ndi kuwonongeka kwa zinthu zaulimi zokhudzana ndi mayendedwe ndi kasamalidwe.Komabe, izi sizinayambe kuwerengera ndalama zandalama kapena kaboni zonyamula katundu wamakilomita mazanamazana.
Malo ogulitsira malonda angathandize kwambiri dziko lomwe likuvutika ndi kusowa kwa chakudya, kusowa kwa chakudya komanso kukwera kwa mitengo yaulimi.Mliriwu wadzutsa nkhawa za kufooka kwa chain chain.M'malo mwake, makampani ochokera m'mitundu yonse akuika ndalama mu "zowonjezera zogulira".The redundancy ndi yabwino, koma zotsatira zowongolera ndizabwinoko.
Monga ndanenera kale, minda ya hydroponic, ngakhale minda ya hydroponic yopangidwa kuchokera ku zotengera zosinthidwanso, yakhala njira yothandiza kwambiri komanso yosamalira zachilengedwe yofalitsa masamba osiyanasiyana.M'malo mwa Sears Automotive Center yomwe idayimitsidwa, masamba atsopano amatha kuperekedwa kumalo ogulitsira apafupi ndi makhitchini am'deralo chaka chonse.Izi zichepetsa mtengo, kuwonongeka ndi nthawi yogulitsira, komanso kupereka ndalama zambiri za carbon.
10. Kuchita bwino kwa mtunda wotsiriza-Monga mliriwu waphunzitsa ogulitsa ambiri, chitukuko chofulumira cha malonda a e-commerce chabweretsa zovuta zogwirira ntchito ndi chitukuko chofulumira kuzinthu zonse za BO.Zonse za BOPIS (kugula pa intaneti, kunyamula mu sitolo yakuthupi) ndi BOPAC (kugula pa intaneti, kunyamula pamsewu) zakhala nthambi za kukhazikitsa mofulumira ndi kukhazikitsidwa popanda contactless.Ngakhale mliriwu utatha, vutoli silidzatha.
Izi zimayika zofunikira zatsopano m'malo ogawa ang'onoang'ono komanso malo obwezera makasitomala.Ntchito yonyamula bwino idzapereka ma drive atsopano okhala ndi canopy kuti athandize malo onse ogulitsira.Kuphatikiza apo, amatha kulumikizidwa ndi mapulogalamu a geolocation omwe amatha kuzindikira kubwera kwa makasitomala kuti akwaniritse ntchito zotetezeka komanso zothandiza.
Palibe amene amafunikira thandizo la mailosi omaliza kuposa Amazon AMZN kuti achepetse ndalama zokwaniritsira, ndipo amagwirizana ndi Target TGT ndi Walmart WMT, omwe amapeza bwino kugwiritsa ntchito masitolo ngati malo okwaniritsira pang'ono kuti akwaniritse tsiku lomwelo kapena tsiku lotsatira.
Kufunika kopitilira kwa malo ogawirako ang'onoang'ono kungakhale kopambana m'malo ogulitsa okonzedwanso.Katundu wabwino kwambiri amatha kuphatikiza kuthamangitsidwa kwa nangula zobisika ndi ndalama zatsopano zanyumba m'malo ogulitsira.
Ndine wopangidwa ndi kukula kwa malonda a "immersive", komanso mwana wa wamalonda wa ku America pakati pa zaka zapitazo.Ndawonapo kusintha kwa abambo anga ndi amalume anga kuchokera kwa wogulitsa mwangozi kukhala mtundu
Ndine wopangidwa ndi kukula kwa malonda a "immersive", komanso mwana wa bizinesi waku America pakati pazaka zapitazi.Ndawona kusintha kwa abambo anga ndi amalume anga kuchokera kwa wogulitsa mwangozi kukhala wopanga mtundu, zomwe zinakhala chiyambi cha zaka makumi anayi za ntchito yanga monga wogulitsa malonda, wolosera zam'tsogolo, wokamba nkhani ndi wolemba.Ndine wokondwa kwambiri kugawana nzeru zanga pazamalonda omwe akusintha nthawi zonse ndi omvera m'makontinenti atatu.M'buku lopambana la IBPA la 2015 RETAIL SCHMETAIL, Zaka zana limodzi, Osamukira kudziko lina, Mibadwo itatu, Mapulojekiti mazana anayi, ndidalemba zomwe ndaphunzira kuyambira "koyambirira" komanso makasitomala, nthano zamalonda ndi othandizira osintha.M'nthawi yosadziwika bwino yopuma pantchito, ndikuwongolera gulu langa la LinkedIn RETAIL SPEAK ndikukulitsa chidwi changa cha moyo wonse pamagalimoto onse.
Nthawi yotumiza: Jan-06-2021