Iyi ngingo yasohotse bwa mbere kuri Hot Pod, akanyamakuru kayobora inganda zerekeye podcasts za Nick Quah.
Iyi ngingo yasohotse bwa mbere kuri Hot Pod, akanyamakuru kayobora inganda zerekeye podcasts za Nick Quah.
Incamake yumwaka ushize izatangira kandi irangire hamwe na COVID, nubwo tuvuga podcasts gusa.Urebye uko byagenze, ntibyashoboka bite?
Kugeza mu 2020, icyizere cyo kubaho muri Amerika kirenze amezi abiri, kandi intara zo muri Amerika zatangiye gushyira mu bikorwa ingamba zibanza zo gukumira, zahinduye cyane imikorere y'ibikorwa bya buri munsi.Igipimo cyibikorwa cyaragabanutse, ubucuruzi bwarafunze, kandi nkuko iki kintu kinini kandi giteye ubwoba kigenda kidukikije, ibintu byinshi bidashidikanywaho byaje mubaturage.Mu mpera za Werurwe, igihe Abanyamerika benshi bari bataramenya uko bizagenda, mu gihe kirekire, abakora ubucuruzi bwa podcast batangiye guhangana n'ingaruka zishobora guterwa.Ni izihe ngaruka ibi bigira ku mibereho yanjye?Ibi bizagenda bite?
Ibisubizo byari bibi, ariko mugihe gito.Ku ikubitiro, umubare wa podcasts wumvise igabanuka rikomeye, kubera ko kubura ingendo byakuyeho kimwe mubidukikije by’abaguzi kubitangazamakuru.Ubukungu budashidikanywaho bwazanywe no gufunga igihugu cyose byatumye habaho ivugurura no kugabanuka kwingengo yimari ikoreshwa mubamamaza, ibyo bigatuma bishoboka ko ibigo bya podcast byitegura.Muri icyo gihe, imirimo irakomeza: abamamaza hamwe nitsinda ryababyaye bavuguruye muburyo bakora.Habayeho impinduka nini cyane, yimukira mubikorwa byitaruye byakazi: uwakiriye yimukiye mu kabati kabo (dore Ira Glass, amakositimu n'amasogisi), umusego urundarunda, abakozi babikwa kurubuga.Yakoze amateka atavuguruzanya: Birumvikana ko amajwi ashobora kugabanuka, ariko uko byagenda kose, hari ibitekerezo byingenzi.Icyo gihe, ntibyari byumvikana igihe ibyo byose bizamara.Nibutse cyane umuyobozi mukuru wambwiye mu mpera za Werurwe: “Yego, twese twabaye mu kabati igihe gito, ariko ndatekereza ko tuzasubira muri sitidiyo mu mezi atandatu.”Kugeza uyu munsi, ijwi riri inyuma yumutwe riracyamwenyura mubabaro.
Gukubita ntibyatinze.Impeshyi irangiye, hari ibimenyetso byerekana ko abaterankunga hagati bahagaze neza kandi turangije umwaka.Abantu bamwe bizeye byimazeyo ko abumva bashobora kurenga urwego mbere ya 2020. Natekereje kubintu byinshi bishobora gutera uku gukira.Impamvu zimwe zishobora guterwa nimpinduka zifatika muburyo abumva binjiza podcast mubuzima bwabo: umubare wabateze amatwi munzira yo kuva no kuva kukazi mugitondo wagabanutse, umubare wabateze amatwi wiyongereye nyuma ya saa sita, kandi nkuko abantu bazanye inzira nshya Ngwino utegure umunsi wawe, n'ikintu kiri hagati yo kwagura igihe.Ndakeka ko zimwe mu ngaruka zitangwa nazo zizasuzumwa, kubera ko ibyamamare n’impano byinshi byangiwe amahirwe yo kureba televiziyo cyangwa gutaramira kuri stage, ahubwo bagakoresha amasoko ya podcast (hamwe n’ahantu ho gusohora) kugirango bakomeze umurongo Umubano hagati yabo.Abakurikira.Birakwiye ko twemera ko hari ukuri kwijimye: iki nikibazo aho uduce twinshi twigihugu dukomeje kubaho, nkaho nta cyorezo gihari, kandi kuri iki gice cyabaturage b’abanyamerika, ibintu "bisanzwe" mbere y’icyorezo ni ongera umenye ubuzima bwa buri munsi- Harimo kugenda buri munsi no gukora siporo.
Sinshaka kuvuga ko "tuzasubiza ubucuruzi bwa podcast kumurongo" kurangira uyu mwaka, kuko iyi miterere ntabwo yumva neza.Ndibwira ko ushobora kuvuga ko ubucuruzi bwa podcasting bwagaragaye ko butajegajega, nubwo ingaruka zose zubukungu bwubucuruzi bwa podcasting nicyorezo ahanini bitandukanya abanyamwuga muburyo bumwe.Nibyo, ibintu bimwe na bimwe byerekana umusaruro wa podcast birakwiriye cyane cyane kubibazo byikibazo cyibidukikije ugereranije nigiciro gito, ubushobozi bwo kubona umusaruro wa kure no guhuza kure, aho abaturage bahagaze, nibindi, ariko haracyari byinshi byo kuvuga kubyerekeranye nuburyo podcastu zitangazwa, kubera byombi Umuco wo gukora no gukoresha uracyashinze imizi mumahirwe yo kurangiza kwitwa "K-shusho".
Ibyo ari byo byose, twagiye kure muriyi nkingi tutavuze Spotify, reka rero dutangire.Ndibwira ko urubuga rwo muri Suwede rwerekana amajwi rwinjiye muri 2020, ariko mfite ibitekerezo bitandukanye kuburyo bigomba gutera imbere muri uyu mwaka.(Urabizi, kimwe natwe twese.) Isosiyete yatangiye muri 2020 itangaza ko iguze Ringer ku giciro cyo hejuru cya miliyoni 250 z'amadolari.Uku kwimuka kwerekana ko ihari muri siporo, isi yose, hamwe no gucunga impano ya studio.Icyifuzo cya théorie.Birashobora kuba intangiriro yigihe kirekire-inyuma-imitwe.Byari bikwiye kuba umwaka wa Spotify, kandi ibyinshi mubyabaye muri uyumwaka byari bijyanye na ogisijeni yinjira mubindi byose mubidukikije, mugihe abandi bagerageje guhatanira icyerekezo kimwe.Ariko ingaruka z'icyorezo cyarangaje inkuru zacyo, nubwo iyi sosiyete yafashe izindi ntambwe zikomeye-niba ari amasezerano ya Joe Rogan yihariye, itangizwa rya podcast ya Michelle Obama, isoko y’amasezerano na Kim Kardashian na Warner Bros. na Warner Bros. iyi ndwara iterwa ahanini no kutamenya neza ko iki cyorezo kizana cyane muri Spotify, kigomba kuringanizwa hagati yicyizere cya podcast hamwe n’amashusho avanze yamamaza yatewe nicyorezo.
Biragaragara ko ibintu bigoye bya Spotify bifungura umuryango kubandi.Niba 2019 ari umwaka Spotify izubaka byimazeyo ecosystem ya podcasting, noneho 2020 izaba umwaka benshi mubanywanyi bayo (cyane cyane ingano ihuye) bazongera imbaraga zabo kugirango bahuze urubuga rwa Suwede.iHeartMedia ikomeje gutera imbere cyane kandi ivurunganye, itanga umukono mushya wimpano zasinywe namasezerano yimikorere, ikoresheje umubano munini wo gutangaza amakuru kugirango iteze imbere igezweho, nimbaraga rusange zo kuzana impinduka nziza mubigo., Kuberako igerageza gukurura abantu kugirango batagishobora kwirukanwa cyane no kugabanywa kurwego rwa radio.Ikindi gihangange ku isi cyamamaza SiriusXM nacyo cyinjiye ku isoko maze gikoresha miliyoni 320 z'amadolari kugira ngo kigure Stitcher, ushyigikiye byimazeyo inganda za podcast, mu rwego rwo guharanira guhuza umurima mushya.Muri icyo gihe, Amazon, imaze igihe kinini ifitanye umubano na podcasts, ubu yiteguye kongera kwinjira.Nyamara, inzira nyayo isosiyete iteganijwe gutera imbere ntirasobanuka neza, kubera ko igihangange mu ikoranabuhanga rya Bezos gisa nkaho kibona amashami yacyo abiri ajyanye nayo, Audible na Amazon Music, kugira ngo atere imbere mu nzira zabo zivuguruzanya, nubwo abantu batekereza ko bihenze kubona Wonderery.Ibirometero byanyuma nabyo birakomeje.
Urashobora gusoma ubwo bugambanyi kurwego runini rwa Podcasting, aribwo buryo bwo kurushaho kwishyira hamwe mu nganda.Kwishyira hamwe ni ukugenzura cyane cyane imbaraga no kuzamura amafaranga, kandi niba buri wese mubitabiriye amahugurwa ageze ku mwanya uteganijwe muri ecosystem ya podcast, turavuga ku bihe byinshi ibikorwa byinshi Kandi amafaranga ashobora kurangira anyuze muri imwe muri ibyo bigo. nibura rimwe.Hariho kandi igishushanyo gishoboka.Ingaruka z'icyorezo zateye mu buryo butaziguye ubukana bw'ibi bisubizo.Nkunda ubu bwoko bwo gusoma, niba atari muburyo butaziguye (“Icyorezo cyangije cyane umurongo wanjye wo hasi, igihe cyo gufatanya cyangwa kugurisha hamwe nuwitabira Isosiyete X”), hanyuma mu buryo butaziguye (“Ndahangayikishijwe no kutamenya neza icyorezo, hamwe na Corporate Umukinnyi X akorana cyangwa agurisha isosiyete ”).
Uruhande rwihuta.Nubwo nari niteze byimazeyo kugura byinshi muri uyu mwaka, kabone niyo haba nta cyorezo, ntabwo nari niteze ko New York Times izahinduka umuguzi ukora cyane ku isoko ryamajwi.Ibihe ntabwo byigeze bikora kuva ahantu hadakenewe bidasanzwe.Uyu mwaka yaguze ibigo bibiri byamajwi: Audm, serivise ihuza imikorere miremire nuburambe bwamajwi, kandi, cyane, Serial Productions.Urebye, "The Times" irashobora kuba ahantu heza kuri Snyder, Koenig & Co, ni umukinnyi wihariye wibitangazamakuru, ushoboye guha ikipe gahunda, icyubahiro n'amafaranga (birumvikana), hamwe n'uburebure bwayo bukwiye Muri urusobe rw'ibinyabuzima.Kwinjira muri Serial Productions ya Spotify cyangwa iHeartMedia gusa ni ibintu bitangaje, kandi birababaje muburyo bubabaje.
Ibyo ari byo byose, hamwe no kuvugurura Big Podcasting ubwayo, mu mwaka ushize, twatangiye no kubona ikintu gishobora gukoreshwa nk'uburinganire bukwiye: intangiriro y'amajwi yateguwe.Nubwo ihuriro ry’amashyirahamwe yamye ari ikintu cy’abakozi batangaza amakuru ku mugaragaro (na Hollywood), mu mwaka wa 2020, abakora amajwi mu masosiyete y’itangazamakuru rya digitale bazasunika rwose ubumwe kugira ngo babonwe ko ari umurimo wo guhanga ukwiye kumenyekana n’amashyirahamwe yo mu cyiciro cya mbere.Ku buyobozi bwa WGA East, uku gusunika kwarushijeho kwigaragaza, kandi ihuriro ry’umuryango rigizwe n’amashami atatu y’amajwi afitwe na Spotify ryashimishije cyane abantu muri iki gihe.Mugereranije niyi mbaraga zumurimo, mugihe cyizuba, habaye ikiganiro gitunguranye kandi cyingenzi kijyanye numutungo wubwenge numubare wabaremye bagomba kuba muri ubu bukungu bushya bwa podcast.Dutandukanye hamwe nicyizere cyo gukora amabara ni urwego rwibanze rwa disikuru, kandi kuba yaramamaye byagize uruhare runini ku rugendo rw’ubutabera bushingiye ku moko rwatewe n’izuba, kandi icyorezo cyagaragaje ububi bwo kuba umukozi mu buryo bwinshi- Ntabwo ari Umukozi uhanga gusa, kandi ni igihe cyabakozi-sisitemu yimirimo yabanyamerika ntabwo yita kubakozi neza.
Urebye ko twatangiye kunyerera munsi yubutaka, ikuzimu yose irahuze cyane mumezi cumi n'abiri ashize, ahari bidasanzwe.Amagambo 1.500 ashize akubiyemo ingingo nke zatoranijwe zumwaka, kandi hariho ingingo nyinshi: dushobora gukomeza gusubiza amaso inyuma tukareba umubano ugenda wiyongera hagati ya Hollywood na podcasting, hamwe numwanya mushya ushimishije wa Apple mubisanzure (n'amateka).Kugenda kwa Steve Wilson), kuzamuka kwa podcasting iburyo no gusuzuma isano iri hagati yo gutangaza no gutangaza.Ariko yewe, dufite umwanya munini cyane, ugomba guhora winjira mububiko.
Ariko, ikintu cya nyuma nshaka gusiga ni uko byombi ari clichéd kandi biracyakosowe rwose.Mu myaka ibiri cyangwa irenga ishize, habaye ibintu byinshi bituma mvuga cyane nti: “Ibi birerekana ko ibihe birangiye.”Nahatiwe kuvuga ko buri kintu gishya cyerekana ko impinduka zose nagize muri kariya gace Ntabwo arukuri, kandi sinzi neza ibyabaye bizaba ikimenyetso kugeza uyu munsi.Ariko, uko byagenda kose, urebye neza, bisa nkaho ari urumogi.Umwaka ushize, umubano hagati ya coronavirus no guhuza hamwe no guhindura umubano hagati yabashoramari nabakozi bahanga byabaye impinduka rwose.Mubyukuri, ndakomeye muriki gihe.
Uyu mwaka uracyari mushya mubyibuka.Ndashobora kwibuka ibintu bimwe na bimwe neza kandi neza, nk'ikiganiro nagiranye imbonankubone n'umuntu mu ntangiriro za Werurwe ku byerekeye niba bagomba gukomeza kuguruka mu mahanga kugira ngo bitabira ibiganiro n'abanyamakuru muri iyo weekend, ariko kandi birangoye kwibuka iki gihe. icyumweru gishize.Nanditse ingingo ziki kinyamakuru.Muri rusange, iki gihe cyo gusubiramo umwaka urangiye bisa nkaho bigoye kuruta uko byari bisanzwe, kuko gutega amatwi no kwandika byose nakoze nubwo hashize ibyumweru bike numva ko arikintu undi muntu yakoraga.
Ariko, mubundi buryo, iyi myumvire yo gutandukana itanga ibitekerezo byingirakamaro, bititaye kubyo nshobora kureba raporo yanjye ya podcast uyumwaka.Kugira ngo ibyo bishoboke, namaze icyumweru gishize nsoma umwirondoro wanjye kuri Hot Pod maze mbona insanganyamatsiko zambabaje mu bihe bitandukanye.Uyu ni umwitozo umurikira cyane unyemerera gushyira imbere ibyo nibwira ko aribyo ntekereza cyane muri uyumwaka, ko ntekereza ko ubwigenge bwongeye kuba bwiza, ndetse no kuri podcast zifite abantu benshi kandi zifite agaciro kumurongo cyangwa kurubuga.Vuga,
Kugira ngo nsobanure icyo nshaka kuvuga, ndashaka gusubiramo interuro runaka nanditse mu isuzuma rya 2020 ryasohotse mu ntangiriro z'uyu mwaka: “Podcast zigenga zishobora guhura n'ibihe by'imivurungano.”Urebye coronavirus, ibyo twakoze muri iyi nkingi Ubuhanuzi bwinshi ntibuzasaza neza cyane cyane, ndimo ntekereza kubyo nteganya byerekana uburyo ibibanza bifatika nka sitidiyo cyangwa aho dukorera bizahinduka isoko nziza yinjiza-ariko nshyigikiye igitekerezo ya podcast yigenga.Mubyukuri, guhuriza hamwe no kugura twabonye mumezi cumi n'abiri ashize byazanye impungenge zidasanzwe nigihe kitazwi kumasosiyete menshi yigenga, cyane cyane ayo masosiyete yishingikirije guhindura amaboko cyangwa impinduka mubyerekezo mumwaka ushize.Isosiyete yakoresheje amafaranga.
Amaze kuvuga ibyo, bimwe mubisubizo kuri ibi bihe bidurumbanye byarantangaje.Iyo podcasting igenda mumazi atazwi yigihe gishya muburyo bwinshi, umuntu yumva asubiye mubihe byashize: kuba gahunda zimwe na zimwe ziciriritse cyangwa nini nini zisubizwa kumurongo cyangwa urubuga rwongeye guhitamo ubwigenge.kuvugana.Mu myaka nyuma yo kongera gutorwa, mu buryo bumwe, ibanga ryo gutsinda k'imikorere ishimwa cyane ni ukubona igihe kirekire cyangwa umuterankunga.Birashoboka ko ari umuyoboro wa podcast, cyangwa radiyo rusange, izinjiza amafaranga kandi igabanye ingaruka zumuremyi wa buri munsi kugirango yinjize kandi / cyangwa kugabanya umutungo wubwenge.
Noneho, uko mbibona, icyifuzo kiri kure y'umurongo.Ibikorwa byinshi biracyashakishwa kandi bikabyungukiramo, uyu numufatanyabikorwa mwiza.Ntukongere kumva ko ariryo herezo ryonyine kurikarita.Ni ukubera ko bimaze kugaragara ko inyungu nini zubu bufatanye ari mbi.Noneho, kumvikana birasobanutse-Ntekereza ko iki ari ikintu cyiza.Ntitugakundane ibisubizo byose hano.
Kubufasha bwose bwo kugurisha kwamamaza, abafatanyabikorwa barashobora kandi guhita bakuraho ibintu nka Panoply (ubu bita Megaphone ya Spotify).Cyangwa, barashobora guhita bagabanya ubunini bwurutonde rwa podcast zabo nka KCRW muriyi mpeshyi (reka kwerekana nka Hano Be Monsters bazenguruka isi bonyine).Mu ntangiriro z'uyu mwaka, impaka zerekeye uburenganzira ku mutungo bwite mu by'ubwenge nazo zatewe n'iki.Birasa nkaho ubu hari byinshi byunvikana kubiciro ninyungu zo kwitabira abamamaji benshi.
Nko kuva 2014 kugeza 2015, habaye umubare muto wibikorwa rusange hamwe numuyoboro wigenga wahuzaga ibikorwa byigenga bigamije intego rusange hamwe nubutunzi busangiwe: Yumvise, Umushyitsi utagira ingano wa APM, Radiotopiya, nibindi. Kuva icyo gihe, bamwe muribo bahagaritse ubaho, mugihe abandi bakubiswe nicyubahiro muri uyumwaka, ariko vuba aha, izindi ngero zagaragaye zitangira gutera imbere: Ubwinshi mumujyi wa New York, Hub & Spoke i Boston, The Big in Glasgow Light.Izi nzego zose zirimo guhitamo ubwigenge bufatanije, kandi kugeza ubu, inshuti zisa nkizikora.
Hariho izindi ngingo zamakuru mumwaka ushize zatumye ntekereza.Helen Zaltzman (Helen Zaltzman) yavuye muri Radiotopiya yerekeza ku cyitegererezo gishya gishingiye kuri Patreon aho gushaka ubufatanye nyuma ya PRX n'abandi bamamaza podcast.Nyuma yo gusesa gahunda ye na KCRW, Jeff Entman yagarutse kuri radio yabaturage yavuzwe haruguru.Mubyukuri, uyumwaka Rose Eveleth yaguye podcast yigenga yamamaye cyane Flash Forward kuri enterineti kandi yongeraho gahunda ebyiri nshya kuriyi ngingo.Noneho hariho Igitabo cya Hollywood, gahunda imaze igihe kinini yitwa "Werewolf", nayo yahisemo kubaka ububiko bwayo bunini bushingiye ku bwigenge bwa Patreon, busa nkaho SiriusXM yaguze Stitcher.
Iyo amafaranga menshi yogejwe muri podcasts kuruta mbere hose, indorerezi zo hanze zishobora gutekereza ko kwirukana amafaranga ariwo mukino wonyine mumujyi.Ariko, nkuko bisanzwe, nkuko urwego rwimbere rwiyongera, amafaranga azaba afite conditions zifatanije.Irashobora gufata ishusho yintego yo gukuramo, cyangwa irashobora kuba imbogamizi yo guhanga, cyangwa kugabanya inyungu nyayo.Haba binyuze mubufatanye bwa Acast bwa vuba na Patreon, cyangwa binyuze kuri podcast ya Substack yakira Beta, amafaranga ninyungu bikoreshwa mugutezimbere ibisubizo byiza bya tekiniki kugirango bunguke mumafaranga yigenga.
Ubwigenge (cyangwa kuguma wigenga) ntabwo ari amahitamo yoroshye, kandi birashoboka ko zimwe cyangwa ingero zose navuze mugihe kizaza amaherezo zizimuka imbere, zishora imari cyangwa zihindure icyitegererezo mubundi buryo.Nzatangira gukora ku kiruhuko cyo kwandika Hot Pod mu ntangiriro za 2021. Muri icyo gihe, nzakora no ku yindi mishinga yo kwandika, kandi nshimishijwe cyane no kubona ko ntazongera kugenzura buri mushinga w'iterambere witonze, ibi byose bizashoboka bibe kuri njye Ibyo bisa buri cyumweru biregereye cyane.Ariko kuri ubu, mu mpera za 2020, iyo nsubije amaso inyuma nkareba uyu mwaka, icyantangaje cyane ni uko nabonye ko abayiremye bashoboraga guhitamo kuyizana mu gihe cy’isosiyete ubu ikaba ari ikigo cya podcasting, ariko sibyo .
Muri "Umugaragu wa Pod" w'ejo, Morra Aarons-Mele yari kuri iki gitaramo kuri iki cyumweru kugira ngo aganire ku kiganiro cye podcast The Anxious Achiever binyuze muri Harvard Business Review.
Habayeho amagambo menshi meza yerekeye imiterere igezweho yakazi, nubwo waba ukunda ibyo ukora.Kuva kera, nabonye ko umuco wo kwihangira imirimo wanga, kandi ikintu kibabaza nuko sensitivite yabavandimwe bayo bakora ubucuruzi irababaje cyane mubumuntu.Ariko mu mezi make ashize nibwo natangiye gukoresha ibitekerezo byanjye kugirango nshyireho imiterere itandukanye yimirimo igezweho mubikorwa bya politiki yabanyamerika, kandi uku kuri ntikwateje imbere cyane umurimo ukora nkuburyo bwo gutandukanya abantu.Ibi nibihishurwa bintera kwanga abavandimwe mubucuruzi kurushaho.
Ibyo ari byo byose, ni kuri iyi mpanvu nkunda cyane "Axious Achievers" ya Aarons-Mele, cyane cyane ko ifungura ibiganiro byerekeranye n'umuco w'amasosiyete, bigomba kuba bikenewe mu buryo bwuzuye mu buzima bwo mu mutwe.
Urashobora kubona abakozi ba Pod banyuranye kuri Podcast ya Apple, Spotify, cyangwa porogaramu zinyuranye za gatatu za Podcast zihujwe no gufungura ibidukikije byafunguye.Birasabwa kandi gukoresha igenzura rya desktop.Sangira, usige igitekerezo, nibindi.Tuvuze umugaragu wa Pod…, tuzakomeza gusohora ibice bishya buri wa gatatu buri mwaka kugeza mu mpera zuyu mwaka, nyamuneka nyamuneka witondere ibiryo.
Mubyongeyeho, ndashaka kuvuga gusa: Nishimiye cyane iyi mikorere!Ndashimira cyane abafatanyabikorwa ba Rococo Punch-bose batuje cyane kandi bafite impano-kuba baragize uruhare muri uyu mushinga, ndatekereza rwose ko arimwe mubikorwa byiza nigeze gukora.Niba utaragerageza, nyamuneka tekereza kumva.Yewe, kandi icyegeranyo cyose cya podcasts nziza nziza ya 2020 kirasohoka.Shakisha kuri bald ul.
Mu nkingi mu mpera zuyu mwaka, kimwe mu bintu byanyuma nagize ku giti cyanjye ni mu nama ya Hot Pod yabereye mu ntangiriro za Werurwe, byose byari bifunze.Huzuye abantu muri lobbi nkuru ya hoteri ya Brooklyn, hari abantu bagera kuri 200 kandi nanjye ubwanjye mu kinyabupfura batubaza niba dukwiye guhana amaboko cyangwa kunama inkokora-dutekereza uburyo urusobe rw'ibinyabuzima rwatatanye mu mateka ya podcasts rugomba kwitabira iterambere ryarwo, kandi mu byukuri igihe Gutera amafaranga gitunguranye.
Kuri uwo munsi, hafunguwe ikiganiro kijyanye na Spotify na Sony Music Entertainment.Izi sosiyete zombi ntabwo ari abashoramari bakora cyane kuri podcasting, ahubwo bibaho no kubanza kwerekana izina n'umurongo wo hasi mubikorwa bya muzika.Nakiriye ikiganiro kijyanye n'ingamba za Sony zigaragara kuri podcasting, hanyuma kuri stage, nabajije visi perezida w’isosiyete ushinzwe kwamamaza podcast niba byibuze hari uburyo ibikorwa bisa na Spotify byashishikarije Sony ibyifuzo bya podcasting.
Yavuze ati: “Abakinnyi bamwe batangiye guhuza ibitekerezo bya podcasting na bo ni bamwe mu bakinnyi bakomeye mu muziki, nta gushidikanya ko byatumye dufata icyemezo cyo gushinga ishami rya podcasting.”Ati: "Turazi abo bakinnyi n'uburyo bwo gukorana nabo.Ibi nibyo dushobora kuzana kumeza.Imbaraga. ”
Nkuko nabivuze nyuma yaho gato, ibi byasaga nkuburyo bwa diplomasi, byerekana ko uruhare rwa Sony Music muri podcasting ari igisubizo cyapiganwa kuri Spotify.Nsubije amaso inyuma, iki kiganiro cyamfashije gusobanukirwa ahasigaye muri 2020. Njye mbona, inkuru nyamukuru zerekeye umuziki na podcasting mu mwaka ushize zitarimo ibiyirimo gusa, ahubwo binagira uruhare runini mu mikoranire hagati yikoranabuhanga ryibirimo, nuburyo urubuga rwashyizeho gahunda yibirimo mugihe gisigaye muruganda rwa podcast-nkuko bimaze imyaka myinshi Gukurikirana umuziki ni bimwe.
Reka turebe kuri UX ya Spotify nkurugero nyamukuru.Turashobora kubona ko isosiyete ifite intego yo gushyira podcasts hejuru yumuziki kugirango habeho gukora imvange nshya, uburyo bwo gutega amatwi no gutanga ibyifuzo byihariye kugirango duhangane no gutangaza amakuru ku isi kandi icyarimwe bigatuma abiyandikisha bafatirwa kuri serivisi.Hano haribintu bishya byerekana urutonde, nka Daily Wellness, Daily Drive, Imikino ya buri munsi, na Up Up, bihuza umuziki wihariye hamwe nuruhererekane rwibice byatoranijwe bihuza ingingo zihariye (urugero, gutekereza, siporo, ibintu byubu).Na none, nkuko nabivuze kuri Hot Pod mu ntangiriro zuyu mwaka, urutonde rwumuziki uvanze / podcast rishishikarizwa gukora "microcast", cyangwa ibice bigufi bya podcast byoroshye gusya, kandi bikwiriye kurutonde rwabantu benshi.Kina kandi wemerere abumva.Mbere yo gutanga umwanya munini mubyerekanwa byose, "sample" umugambi watanzwe, nkumukunzi wumuziki wumva indirimbo imwe mbere yo kwibira muri alubumu yose.
Vuba aha, Spotify yatangije imiterere mishya kavukire mu Kwakira 2020. Kubera guhuza byimazeyo na Anchor, podcaster zirashobora kongera amategeko yumuziki wuzuye muri gahunda zabo, bityo ikishyura abafite uburenganzira bwumuziki.Mu mwaka wa mbere, ibi byasaga nkaho ari iterambere ryiza, hamwe niterambere rito ugereranije no gutunganya uburyo bwo gutanga uruhushya rwumuziki kuri podcast, kandi gahunda zumuziki wibisambo byakomeje kugaragara kuri serivise zitangwa nka Clockwork.
Ariko ibi ntibiri kure cyane.Byongeye kandi, mubyukuri birerekana imiterere yingaruka za Spotify ku nganda zose za podcast, kuko ishimangira urusobe rwibinyabuzima rwa sosiyete mugihe (porogaramu zifite imiziki yuzuye ikinirwa kuri Anchor irashobora koherezwa kuri Spotify gusa).Uyu munsi, tubikesha hafi miliyari imwe y'amadolari yo kugura kugeza ubu, Spotify ifite imigabane itaziguye hafi ya buri gice cyurwego rwagaciro rwa podcast yinganda, uhereye kubirimo (Gimlet, Ringer, Parcast) kugeza kugabura (ankoring) no gukoresha amafaranga (Datoutie)).
Ibi biragaragara ko byateye ubwoba andi masosiyete yikoranabuhanga nka Apple na Amazon, bisa nkaho biruka gufata no guhuza ingamba zabo za podcasting.Kubera ibibazo byuburyo bwo gutangiza, Amazone Music na Audible yongeyeho Podcast muri serivisi zabo muri Nzeri, none bafite amasezerano yihariye yibyamamare nka DJ Khaled na Common.Mu buryo nk'ubwo, ndatekereza ko inzira nini ikikije podcasting ya Amazone mu 2021 itarimo gusa, ahubwo ni uburyo Amazone izahuza podcasting muri ecosystem nini y’ikoranabuhanga, cyane cyane abavuga ubwenge.Umwaka utaha, umurongo uri hagati ya "podcast stratégie" na "stratégie de voiture" urashobora gukomeza kuba mubi.
Muri icyo gihe, abafite ibikubiyemo gakondo nabafatanyabikorwa bitondera cyane iterambere rya serivise zumuziki, bakamenya amahirwe yo gukoresha, kandi bagatangiza gahunda zitandukanye zumuziki podcast.Dufatiye ku isosiyete ikora amajwi, Sony Music kuri ubu irimo gukora porogaramu zirenga 100 z'umwimerere za podcast, nka “My 90s Playlist”, mu gihe Universal Music Group na Wondery batangije porogaramu yabo ya mbere ya podcast “Jack: Izamuka ry'ijwi rishya Jack.Amaradiyo amwe n'amwe yo ku isi yanatangije podcast nshya zijyanye n'umuziki, nka IHeartRadio's Sound Speed na NPR's Louder Than A Riot.Ahandi hose, abahanzi nka Sylvan Esso na Pharrell Williams batangije imishinga yabo yigenga ya podcasting kugirango bamenyekanishe ibicuruzwa byabo hamwe na / cyangwa urutonde rwabigenewe, kandi amasezerano yo guhuza indirimbo na Song Exploder hamwe na Netflix arashobora gutanga byinshi kuri podcastu zumuziki mugihe kizaza cyo guhuza ibikorwa bya Multimediya bitanga inzira.
Ibi bivuze iki mugihe kizaza cya podcasting n'amajwi muri rusange?Bitandukanye nibyo abandi bagiye impaka, ntekereza ko podcasting itazabangamira iterambere ryinganda zumuziki.Nerekanye mu kiganiro cyabanjirije iki ko Spotify iteganya ejo hazaza aho umuziki na podcasts bibana, kandi bikabayobora kuvumbura uburyo bushya bwimico yumuco nuburyo bwo kubigiramo uruhare.Tumaze kubivuga, inganda zumuziki zisa nkaho zahindutse igitekerezo muri Spotify yagutse yibanda kubucuruzi.Mu kiganiro aherutse kugirana na Recode, Lydia Polgreen, ukuriye ibirimo muri Gimlet, yasobanuye neza ko intego ya Spotify ari “gutuma abantu bagira akamenyero ko kumva umuziki kuri Spotify aho kuba umuziki.
Mugihe amajwi yo kwiyandikisha yinjiza akomeje kwiyongera kwisi yose, podcasts izafata umwanya gusa mumikino ya chess ya cross-platform irushanwa kubakoresha no kugumana abakoresha.Muriki kibazo, turashobora kwitega ko abatunganya podcast bahura nibibazo byinshi kimwe na serivise zitangwa abahanzi ba muzika bahuye nazo mbere.Kurugero, Moderi ya kera ya Spotify nugushira umukono miriyoni yamadorari yibirimo byamamare, kandi isosiyete ikurikirana ubwiyongere bwabafatabuguzi hamwe na algorithmic yihariye yabateze amatwi ni ubugome.Mugihe cyanyuma, urubuga ntirushiraho imiterere gusa, ahubwo runashyira kumwanya wa mbere mubijyanye n'ubudahemuka bw'abumva.Nkuko Liz Pelly aherutse kwandika kuri The Baffler, "Urutonde rwabugenewe rwo gukora no kugenzura ibicuruzwa bya Spotify kubafana b'indahemuka, ntabwo ari abahanzi cyangwa podcast."Joe Budden yatangaje ko podcast ye itakiri Spotify Ku bijyanye n'ibicuruzwa byihariye, hari igitekerezo nk'iki: “Spotify ntabwo yigeze yita kuri iyi podcast, kandi… Spotify yita gusa ku ruhare rwacu ku rubuga.”
Icya nyuma ariko ntabwo ari ikibazo cyuburenganzira no kugenzura.Ubwo abateguraga “Undi Round” ya BuzzFeed na “The Nod” ya Gimlet (iya nyuma yari iherutse guhagarikwa) bagaragaje muri Kamena ko badafite ibitaramo bayoboye, sinabura gutekereza ko aya masezerano afitanye isano nini nini gakondo andika ibirango.Gukorana n'abacuranzi.
Ikibazo gikomeye mumitekerereze yabantu benshi gisa nkiki: ibigo bya leta nka Spotify birashobora rwose gukoresha uburyo gakondo bwa Hollywood mugutezimbere podcast yumwimerere, kandi bigakoresha miliyari imwe y amadorari yo kubaka ikwirakwizwa rya podcast rifunze, rigenzurwa kandi rihagaritse kurubuga rumwe.Urusobe rw'ibinyabuzima?Irasaba guha imbaraga igisekuru kizaza cyabashizeho ubwigenge?
Igihe cyo kohereza: Mutarama-05-2021