Icyitegererezo cyubukungu cyateje imbere iterambere ryibigo byubucuruzi mu kinyejana cya 20 biratakaza imbaraga.Kubwibyo, igihe kirageze [+] twongere dusuzume ibyo byiza byubatswe hamwe na parikingi ya parikingi igomba kuba.
Kubacuruzi naba nyiri amaduka, 2020 numwaka wo kuvugurura no guhungabana.Kuva ku ya 1 Ukuboza, Itsinda rya CoStar ryafunze amaduka 11.157.
Indi fiasco yaje mu Gushyingo, ubwo ishoramari ry’imitungo ibiri minini yizera CBL Properties na Pennsylvania Real Estate Investment Trust (PREIT) basabye guhomba.Bombi bigeze kwigarurira isoko yo mucyiciro cyiza cyo hagati, mugihe igihugu cyari gifite urwego ruciriritse kandi rutera imbere.Aba bakinnyi bombi ni inzu ya ankeri JC Penney, Sears na Lord & Taylor hamwe nabacuruzi benshi babigize umwuga ubu bafite ibibazo cyangwa bananiwe.
Akajagari kari hagati ntabwo konyine.Isosiyete ikora ibijyanye n’isoko rya Standard & Poor (S&P Market Intelligence) imaze gushyira ahagaragara “Incamake y’ubushakashatsi bwakozwe” mu Kuboza 2020, yari irimo ibigo bitanu binini by’ishoramari ry’imitungo itimukanwa (Macerich Co MAC), Brookfield Real Estate Investment Trust, Washington Prime Group WPG, Simon Umutungo utimukanwa Grou SPG p na TCO Centre ya Taubman birasa neza.Bavuga ko abantu uko ari batanu bahuye n’ubumara bukurikira: 1) kwibanda cyane ku byuma byahombye hamwe n’abapangayi babigize umwuga, 2) igabanuka ry’ibikorwa by’uruhushya rwo kubaka, 3) igabanuka ry’imodoka n’ibirenge 4).Ikinyamakuru Bloomberg giherutse kuvuga ko kugurisha imitungo itimukanwa y’ubucuruzi ishobora kuzajya ku isoko, ikagera kuri miliyari 321 mu 2025.
COVID-19 irashobora kubonwa nkimpinduka zamateka mumyitwarire y'abaguzi.Kubera uburambe busanzwe bwicyorezo, abaguzi bumva bahujwe.Nk’uko Accenture ACN ibivuga, iki cyorezo cyateje abaguzi kurushaho kumenya no gushaka kugura aho.
Nkumuco na societe, haribintu byinshi byihutirwa bikenewe bihatanira umwanya namafaranga.Byinshi mubikenewe byigihe kirekire byubucuruzi bwamaduka ubu byujujwe muburyo bunoze kandi bunoze.Ntabwo byanze bikunze abantu benshi bazafunga imiryango, kandi ibigereranyo bizahindura ingano nigihe kingana, ariko amazu ya B, C na D niyo yibasiwe cyane.Amakuru meza nuko hamwe nibitekerezo bikomeye, urusengero rwiza mububiko kugeza "kugwa" rushobora gusubirwamo kugirango rukemure ejo hazaza.Ariko, ibi bizasaba impinduka zikomeye mubitekerezo.
Icyitegererezo cyubukungu cyateje imbere iterambere ryibigo byubucuruzi mu kinyejana cya 20 biratakaza imbaraga.Ishami ryububiko bwa "Free rider" hamwe nu munyururu wihariye wo kugurisha wigeze kwishyura ibicuruzwa byahindutse ubwoko bwangirika.Kubwibyo, igihe kirageze cyo kwisubiraho kubyo binini binini byubatswe hamwe na parikingi ya parikingi bizaba.
Mwisi yubucuruzi bwahujwe cyangwa gucuruza bivanze, uruhare rwububiko rurahinduka, ariko nukuri."Gucuruza gushya" ntabwo byibanda kububiko cyangwa kugurisha ibicuruzwa, ahubwo byibanda kubushakashatsi cyangwa uburambe bwo gucuruza.Ibi biratangaza umubano mushya hagati yumubiri nuburyo bugaragara bwikirango.
Hamwe na interineti ifata imirimo myinshi iremereye, icyifuzo cyumutungo utimukanwa cyahindutse ukurikije aho uherereye numubare wububiko.Nk’uko raporo yo muri BOF “Leta y’ubucuruzi 2021 ″ ibivuga, abadandaza bagomba noneho gufata imitungo yabo itimukanwa nk’amafaranga yo kugura abakiriya, atari aho bagaburira gusa n’ejo hazaza.Ibi nibintu icumi byambere ntekereza kubyerekeranye nubucuruzi bwuyu munsi.
1. Kuva kuri static kugera kuri dinamike, kuva pasitoro kugeza gukora-interineti yahindutse aho igera kubirango byose, kandi imbuga nkoranyambaga zabaye intandaro yuburyohe no kwizerana.Nkigisubizo, gushishikariza abantu kujya mubucuruzi byahindutse umukino mushya.Nyirinzu agomba noneho kuba umufatanyabikorwa wa "New Retail Theatre".Ibicuruzwa bishingiye ku bicuruzwa bihoraho bizasimburwa nigisubizo gishingiye ku mbaraga zerekana no kugisha inama abakiriya.Ibi bizareba uburyo bwihariye bwo kubaho, demografiya nishyaka, kandi bigomba kugendana nimbuga nkoranyambaga no kwamamaza ibicuruzwa.
Showfields ni urugero rwiza kandi ifatwa nk "ububiko bushya bwishami".Igitekerezo gihuza ibicuruzwa bifatika nibicuruzwa bya digitale, hibandwa kubuvumbuzi.Intego yabo iganisha kumurongo wambere wateguwe neza kugirango yemere abakiriya kugura na terefone zabo.Showfields nayo yakira ubucuruzi bwimibereho mukwakira ibirori byo guhaha buri cyumweru bihuza ibirango nabajyanama b'inzobere.
Ntabwo ari ibirango bya digitale gusa byibanda kuburambe.Umwanditsi wa Nike NKE, iduka rifite ubunararibonye mu kinyejana cya 20, arateganya kubaka amaduka mato mato 150 kugeza kuri 200, yibanda cyane ku “bikorwa bya siporo buri cyumweru”, harimo amahugurwa yo mu maduka n'ibikorwa.Ibyo bitekerezo byombi bihuza kugereranya no kuvumbura imibare.
2. Incubator zicuruza-muminsi myiza ya kera, abashinzwe gukodesha amasoko basabye gusa umwanya kubacuruzi.Mugucuruza gushya, inshingano ziratandukanye.Nyirinzu azaba afite inshingano zo kuba umufatanyabikorwa wigihe kizaza cyo gutangiza ibicuruzwa.
Ihungabana ry'ubukungu rishobora gukurura urwego rushya rwa ba rwiyemezamirimo bacuruza, bagasimbuza ibicuruzwa byatakaye birenze ibicuruzwa bidasanzwe.Izi mibare kavukire yatangijwe izahinduka ibikoresho bya ADN bikenewe kugirango ibinyabiziga bigende hagati.Ariko, kugirango ibi bikore, inzitizi zo kwinjira zigomba kuba zoroshye nko gukora kumurongo.Ibi bizakenera "imibare mishya" aho ibihembo byingaruka bisangirwa nuwatijwe nuwatijwe.Ubukode bwibanze bushobora kuba ikintu cyahise, kandi gishobora gusimburwa nubukode burenze ijanisha hamwe nuburyo bwo kugurisha bwa digitale.
3. Kongera kugurisha bihura nabayoboke bashya-nkibicuruzwa byintoki bizasimbuza imyambarire yihuse mumyaka icumi ishize, ibicuruzwa nka Poshmark, Thredup, RealReal REAL na Tradesy byahindutse imyaka igihumbi na Generation Z bahangayikishijwe no kuramba Icyambere cyambere.Nk’uko byatangajwe n’umucuruzi wo kuri interineti ThredUp, mu 2029, biteganijwe ko agaciro k’iri soko kuzagera kuri miliyari 80 z'amadolari ya Amerika.Ibi bizashishikarizamo amaduka n’ibigo by’ubucuruzi gushiraho “amasoko acuruza ibicuruzwa” bitanga ibicuruzwa bihora bihinduka ndetse bikanazenguruka abatanga ibicuruzwa.
Kongera kugurisha nabyo bitanga amahirwe menshi yinyungu.Gushaka abashushanya baho, abanyamideri nabantu bakomeye kugirango bashireho sitidiyo kugirango bongere bashushanye uburyo kandi bahindure abakiriya "kuvumbura" bishobora kuzamura ibicuruzwa.Hamwe niterambere ryubukorikori, umurage hamwe nukuri kwukuri, ubu bwoko bushya bwa "re-customisation" buzaba bwiteguye guhaguruka.
Kubera ko igiciro cyibicuruzwa byintoki ari ikigereranyo, kugena ibicuruzwa bizongera agaciro kacyo mugihe kimwe bihinduka ikigo cyunguka cyane kandi gihanga imirimo.Byongeye kandi, umucuruzi wongeye guhindurwa arashobora kubyutsa imyambarire umuntu yigeze gukundwa na "one-off" kongera gukora.Inganda nshya zamazu zizahindura imipaka hagati yamaduka na sitidiyo yo guhanga.Icyangombwa nuko ihuza neza nimbuga nkoranyambaga kandi ishimangira kuramba.
4Kuva muri Mata, bagurishije masike miliyoni 54, zifasha kongera ibicuruzwa 70% muri 2020, mugihe igiciro cy’imigabane cyazamutseho 300%.Etsy yafashe byimazeyo abaguzi n’abagurisha mu guhaza icyifuzo cyukuri.Umuyobozi mukuru wa Etsy, Josh Silverman, yasabye ko bakwibanda ku bibazo bimwe na bimwe by'ingenzi birimo kongerera ubushobozi ubukungu, uburinganire n'ubwuzuzanye bw'amoko, ndetse no kutabogama kwa karubone.
Inganda zicuruza zahindutse ishingiro ryibicuruzwa byinshi bikura, harimo Shinola, biteza imbere ibicuruzwa no kwimenyekanisha.Ubwanyuma, ikigo cyubucuruzi cyongeye gutegurwa kigomba guca icyuho kiri hagati yibirango gakondo hamwe nabacuruzi bashya.
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Icyerekezo cy'ubwubatsi Victor Gruen icyerekezo cya Southdal e Shopping Centre ntikiragerwaho, kikaba ari ikigo cyiza cyo guhaha mu nzu hagati yikinyejana.Gahunda yambere yarimo iterambere ryubusitani, inzira nyabagendwa, amazu ninyubako zabaturage mubidukikije bigenda nka parike.Isoko ryongeye kugurishwa rizigana cyane iyerekwa.
Usibye kongera gusuzuma uburambe bwabakiriya mumasoko yongeye kugurwa, inyubako, ikibanza nikoreshwa ryubutaka bigomba nanone gusubirwamo.Ntibakunze kugira imanza zunganira zuzuza gusa inyubako zubusa cyangwa zidakoreshwa "nibindi byinshi."Nkigisubizo, twinjiye mubice bya hyperbolic byo "gusubiramo umutungo udakoreshwa".Muri make, ntekereza ko ari ngombwa gutangira kugurisha ibice kugirango ubungabunge byose, ariko muburyo rusange.
Kuva yashingwa, kubera ko ubucucike bw’abaturage baturanye n’umugi utuwe n’ibigo byinshi by’ubucuruzi bwiyongereye, kugenda byabaye ikintu mu kongera kuvuka.Igikonoshwa cy'imbere cy'imbere kigomba gukurwaho kandi kikagera ku banyamaguru.Ahantu hateranira umwaka wose imbere imbere no hanze bizongera imbaraga kandi icyarimwe bizaguke mubaturanyi.
6. Kuvanga-gukoresha ivugurura-ntugomba kujya kure kugirango ubone ko itera itaha yibi bigo byubucuruzi byatangiye gushingwa.Benshi bahindutse kuvanga-gukoresha ibintu.Ububiko bwa ankeri busigaye burimo guhindurwa ikigo ngororamubiri, aho bakorera, ububiko bwibiryo n’ivuriro.
Buri munsi abaturage 10,000 bafite imyaka 65.Hamwe na miniaturizasiyo na pansiyo, ibyifuzo byamazu yimiryango myinshi nabyo ni byinshi.Ibi byatumye habaho iterambere mu iyubakwa ryimiryango myinshi mumijyi no mumujyi.Ahantu haparika huzuye mumasoko amwe hagurishijwe kugirango hubakwe inyubako zamagorofa.Byongeye kandi, nkuko abantu benshi bagenda bakora byibuze murugo, ibyifuzo byubuseribateri nabashakanye bakora nabyo biriyongera.
7. Ubusitani bwabaturage-kuva mubintu nyir'inzu bikagabanya ubukode bisobanura ubuzima butagira impungenge butabungabunzwe.Nyamara, kubantu benshi bageze mu za bukuru basize ubusa, ibi bivuze kandi gutakaza ubusitani no guhuza nubutaka bahoze bakunda.
Nkuko ibice byibi bibanza byubucuruzi byagaruwe kuva aho imodoka zihagarara kugeza muri parike ninzira nyabagendwa, birasa nkibisanzwe kumenyekanisha ubusitani bwabaturage.Gutanga ibibanza bito mumazu aturanye birashobora kongera ibidukikije n’abaturage, mu gihe bituma abantu babona amaboko yanduye akura indabyo, ibyatsi, nimboga.
8. Igikoni cyizimu na kantine-iki cyorezo cyateje igihombo muri resitora zitabarika mugihugu.Iyo tumaze guhurira hamwe neza, dukeneye gushaka uburyo bwo gutangiza inganda zibiribwa n'ibinyobwa.
Ibi nibyiza kuruta kugabura umwanya munzu nini yo kuriramo no hanze mugukora igikoni cya fantom na kantine.Ibi birashobora kuba ahantu abatetsi b'ibyamamare baho bazunguruka kugirango bakomeze gutanga amahirwe yo kurya.Byongeye kandi, barashobora kandi gutanga ibyokurya byabugenewe bidasanzwe kubaturage baturanye.Ibi bitekerezo byo guteka bihujwe neza nu mwanya mushya wuburambe wubucuruzi ukwirakwijwe ahantu hose.
9. Guhinga kuva kumaduka kugeza kumeza-ahantu hegereye ibigo byinshi byubucuruzi bituma bataba kure yububiko bwinshi.Amaduka y'ibiryo akunze guhangana no kwangirika kw'ibicuruzwa bikomoka ku buhinzi bijyanye no gutwara no gufata neza.Ariko, ibi ntibiratangira kubara amafaranga yimari cyangwa karubone yo gutwara ibirometero amagana.
Ahantu hacururizwa harashobora gutanga umusanzu munini mugihugu gifite ikibazo cy’ibura ry’ibiribwa, ibura ry’ibiribwa ndetse n’izamuka ry’ibiciro by’imirima.Iki cyorezo cyazamuye impungenge zijyanye no gucika intege kw'isoko.Mubyukuri, ibigo by'ingeri zose birashora imari "kugabanuka kw'isoko."Ubucucike nibyiza, ariko ingaruka zo kugenzura nibyiza.
Nkuko nabivuze mu bihe byashize, ubusitani bwa hydroponique, ndetse nubusitani bwa hydroponique bukozwe mu bikoresho bitwara ibicuruzwa biva mu mahanga, byahindutse uburyo bwiza kandi bwangiza ibidukikije bwo gukwirakwiza imboga zitandukanye.Mubirenge bya Sears Automotive Centre yahagaritswe, imboga nshya zirashobora gutangwa mububiko bwibiribwa hamwe nibikoni byaho umwaka wose.Ibi bizagabanya ibiciro, ibyangiritse nigihe cyo kwisoko, mugihe utanga na carbone offsets nyinshi.
10. Imikorere ya kilometero iheruka-Nkuko icyorezo cyigishije abadandaza benshi, iterambere ryihuse rya e-ubucuruzi ryazanye imbogamizi zishyirwa mubikorwa niterambere ryihuse mubice byose bya BO.Byombi BOPIS (gura kumurongo, fata mububiko bwumubiri) na BOPAC (gura kumurongo, fata kumuhanda) babaye amashami yo gushyira mubikorwa byihuse no kubishyira mubikorwa.Ndetse na nyuma yuko icyorezo kimaze kugabanuka, iki kibazo ntikizagabanuka.
Izi mpinduka zishyiraho ibisabwa bishya kubigo biciriritse bikwirakwizwa no kugaruza abakiriya.Serivise nziza yo gufata neza izabyara disiki nshya itwikiriwe na kanopi kugirango ikorere ikigo cyubucuruzi cyose.Mubyongeyeho, barashobora guhuzwa na porogaramu ya geolokasiyo ishobora kwerekana ukuza kwabakiriya kugirango bagere kuri serivisi nziza kandi nziza.
Ntamuntu ukeneye ubufasha bwa kilometero iheruka kurenza Amazon AMZN kugirango agabanye ibiciro byayo, kandi ahuza na Target TGT na Walmart WMT, aba nyuma basanga bakomeye mugukoresha amaduka nkibigo byuzuza mikoro kumunsi umwe cyangwa kumunsi ukurikira.
Gukomeza gukenera ahantu hacururizwa mikoro hashobora kuba inyungu-yubucuruzi bwongeye kugurwa.Umutungo mwiza urashobora guhuza gutandukanya ibyuma byihishe hamwe nishoramari rishya ryibikorwa remezo byubucuruzi.
Ndi umusaruro wo gukura kwa "immersive", kandi ndi umuhungu wumucuruzi wumunyamerika hagati yikinyejana gishize.Niboneye ihinduka rya data na marume kuva ku mucuruzi wimpanuka ahinduka ikirango
Ndi umusaruro wo gukura kwa "immersive", kandi ndi umuhungu wumucuruzi wumunyamerika hagati yikinyejana gishize.Niboneye ihinduka rya data na marume kuva mubucuruzi butunguranye nkaba umwubatsi wubucuruzi, wabaye intangiriro yimyaka mirongo ine namaze nkora akazi ko gutegura ibicuruzwa, guhanura ibintu, kuvuga no kwandika.Nejejwe cyane no gusangira ibitekerezo byanjye ku isi igenda ihinduka n'abacuruzi ku migabane itatu.Mu gitabo cyatsindiye ibihembo bya IBPA 2015 RETAIL SCHMETAIL, Imyaka ijana, Abimukira Babiri, Ibisekuru bitatu, Imishinga magana ane, nanditse amasomo twakuye muri "kare kare" kimwe nabakiriya, imigani yo gucuruza hamwe nabakozi bahindura.Muri iki gihe cya reta itazwi neza, ndimo kuyobora itsinda ryanjye rya LinkedIn RETAIL SPEAK kandi nkomeza ishyaka ryanjye ubuzima bwanjye bwose kubinyabiziga byose.
Igihe cyo kohereza: Mutarama-06-2021