Ichi chinyorwa chakatanga kuburitswa paHot Pod, iyo indasitiri inotungamira tsamba yenhau nezveNick Quah podcasts.
Ichi chinyorwa chakatanga kuburitswa paHot Pod, iyo indasitiri inotungamira tsamba yenhau nezveNick Quah podcasts.
Chero pfupiso yegore rapfuura ichatanga uye kupera neCOVID, kunyangwe isu tichingotaura nezve podcasts.Tichifunga zvakaitika, zvaisaita sei?
Pakazosvika 2020, tarisiro yehupenyu muUnited States ichangopfuura mwedzi miviri, uye matunhu muUnited States atanga kuita matanho ekutanga ekuvhara, ayo akachinja zvakanyanya maitiro ezuva nezuva.Huyero hwekushanda hwaderera, mabhizinesi akavhara, uye sezvo ichi chinhu chikuru uye chinotyisa chichiitika zvakatikomberedza, kusaziva kwakawanda kwauya kuvanhu.Pakupera kwaKurume, apo vazhinji vekuAmerica vachiri kusaziva zvaizoitika, nekufamba kwenguva, avo vanomhanyisa bhizinesi repodcast vakatanga kunetseka nemhedzisiro.Izvi zvinoita kuti ndirarame sei?Izvi zvichashata sei?
Mhedzisiro yacho yanga yakashata, asi kwechinguvana.Pakutanga, nhamba yepodcasts yakateerera kudonha kwakakosha, nekuti kutsakatika kwekuenda kwakabvisa imwe yenzvimbo huru dzevatengi venhau.Kusagadzikana kwehupfumi kwakaunzwa nekuvharwa kwenyika kwakonzera kudzokororwa uye kudzikira kwemari yekushandisa pakati pevashambadziri, izvo zvinoita kuti makambani epodcast ave mukugadzirira.Panguva imwecheteyo, basa rinoenderera mberi: muparidzi uye timu yekugadzira vakaronga patsva maitiro avanoshanda.Pave nekuchinja kwakasiyana-siyana, kuchinjika kuenda kune kure kure kufambiswa kwebasa: muenzi akatamira kune yavo wadhiropu (heino Ira Girazi, masutu uye masokisi), mapiro akaunganidzwa, uye vashandi vakachengetwa panzvimbo.Yakagadzirwa munhoroondo isingarambikirwe kukanganisa: Ehe, mhando yekuteerera inogona kudzikira, asi chero zvakadaro, pane zvakanyanya kukosha kufunga.Panguva iyoyo, zvakanga zvisina kujeka kuti izvi zvose zvaizotora nguva yakareba sei.Ndakanyatsoyeuka mumwe mukuru mukuru akati kwandiri mukupera kwaKurume: “Ehe, tose takagara muwadhiropu kwekanguva, asi ndinofunga tichadzokera kusitudiyo muinenge mwedzi mitanhatu.”Kusvika Nhasi, izwi riri kuseri kwemusoro wangu richiri kunyemwerera nekurwadziwa.
Kurova hakuna kutora nguva refu.Pakupera kwezhizha, pane zviratidzo zvekuti vateereri vepakati vakagadzikana uye tiri kupedza gore.Vamwe vanhu vanovimba zvizere kuti vateereri vanogona kudarika mwero gore ra2020 risati rasvika. Ndakafunga zvinhu zvakati kuti zvingakonzera kupora uku.Zvimwe zvikonzero zvinogona kuverengerwa neshanduko yakakosha munzira iyo vateereri vanobatanidza podcasts muhupenyu hwavo: huwandu hwezvikamu zvekuteerera munzira kuenda nekubva kubasa mangwanani kwadzikira, huwandu hwezvikamu zvekuteerera hwawedzera masikati, uye sezvo vanhu vanouya nenzira itsva Huya kuronga zuva rako pachako, uye chimwe chinhu pakati pekuwedzera kwenguva.Ini ndinofungidzira kuti mamwe ekupa maside mhedzisiro anozotariswawo, sezvo vakawanda uye vane mukurumbira uye matarenda vari kunyimwa mukana wekuona maTV kana kuridza pachikuva, uye pachinzvimbo kushandisa podcast masosi (nedzimwe nzvimbo dzekushambadzira) kuti zvirambe zvichifambirana. Hukama huri pakati pavo.Vateveri.Zvakakosha kubvuma kuti pane chokwadi chakasviba: aya ndiwo mamiriro ezvinhu apo nzvimbo huru dzenyika dzinoramba dzichirarama, sekunge pasina denda, uye kune chikamu ichi chehuwandu hweAmerica, "zvakajairwa" pre-denda zvinhu zviri. kuonazve hupenyu hwezuva nezuva- Kusanganisira zuva nezuva kuenda uye gym kumhanya.
Ini handidi kutaura kuti isu "tichaita kuti bhizinesi repodcast ridzoke munzira" kuti ripere gore rino, nekuti chimiro ichi hachinzwi chakakwana.Ini ndinofunga iwe unogona kutaura kuti bhizinesi repodcasting rakashanduka kuve rakatsiga, kunyangwe hazvo hupfumi hwakazara hwebhizinesi repodcasting uye denda rinonyanya kuparadzanisa nyanzvi nenzira imwe chete.Ehe, mamwe maficha ekugadzirwa kwepodcast anonyanya kukodzera iyi nharaunda yedambudziko-ine mutengo wakaderera, kugona kuona kugadzirwa kure uye kubatana kure, nzvimbo yenharaunda, nezvimwewo, asi pachine zvakawanda zvekutaura nezve nzira iyo podcasts inotepfenyurwa, nekuda kwezvese A tsika yekugadzira uye yekushandisa ichiri midzi mune lucker yekupedzisira yeiyo inonzi "K-yakaumbwa" kupora.
Zvakadaro, taenda kure mukoramu iyi tisina kutaura nezveSpotify, saka ngatitangei.Ini ndinofunga iyo yeSweden audio yekushambadzira chikuva yapinda muna 2020, asi ini ndine mazano akasiyana ekuti inofanira kusimudzira sei gore rino.(Munoziva, sezvakaita isu tose.) Kambani yakatanga muna 2020 uye yakazivisa kutorwa kweThe Ringer nemutengo wepamusoro wemadhora mazana maviri nemakumi mashanu emamiriyoni.Kufamba uku kunoratidza kuvepo kwayo mumitambo, pesvedzero yepasirese, uye studio-maitiro maneja manejimendi.Chinangwa chedzidziso.Inogona kunge yakave kutanga kwemashure marefu ekudzokera kumashure.Raifanira kunge riri gore reSpotify, uye zvakawanda zvezviitiko zvegore rino zvaive zveokisijeni ichipinda mune zvese zviri mu ecosystem, nepo vamwe vaiyedza kukwikwidza kutaridzika kumwe chete.Asi kukanganisa kwedenda kwakakanganisa rondedzero yayo, kunyangwe kambani yakatora akateedzana mamwe nhanho huru-kungave yaive yega chibvumirano chaJoe Rogan, kutangwa kweMichelle Obama podcast, rukova rwezvibvumirano naKim Kardashian naWarner Bros. uye Warner Bros. DC, nezvimwewo, pamwe nekumwe kutorwa kukuru muchimiro chema megaphones, zvese izvi zvakatorwa zvakakosha zvakanyanya-kuchiri nemamiriro ezvinhu apo kambani haigone kunyatsonzwisisa nyaya yayo, pamwe nekuda kwemukurumbira uyu. chirwere ichi chinokonzerwa nekusaziva kuti denda rinonyanya kuunza kuSpotify, iyo inofanirwa kuenzanisa pakati pepodcast-centric tarisiro uye mifananidzo yakasanganiswa yekushambadzira yakakonzerwa nedenda.
Zvinoitika kuti kuomarara kweSpotify kunovhura musuwo kune vamwe.Kana 2019 iri gore iro Spotify ichavaka patsva podcasting ecosystem, saka 2020 richava gore iro vakati wandei vevakwikwidzi varo (kunyanya avo vehukuru hwekufananidza) vachawedzera kuedza kwavo kusangana neSweden platform.iHeartMedia inoenderera mberi ichisunda kumberi zvine mutsindo uye nenyonganyonga, ichiburitsa kusaina kutsva kwetarenda uye zvibvumirano zvekuita, ichishandisa hukama hwayo hukuru hwekutepfenyura kusimudzira kusvetuka kwayo kuenda kumazuva ano, uye kuedza kwese kuunza shanduko yakanaka kukambani., Nekuti inoedza kukwezva vanhu kuti vatarise kuitira kuti varege kuzviisa pasi pekudzika kwakadzika uye kucheka padanho reredhiyo.Imwe hofori yekare yekutepfenyura yepasirese SiriusXM yakapindawo mumusika ndokushandisa madhora mazana matatu nemakumi maviri emadhora kuwana Stitcher, mutsigiri akasimba weindastiri yepodcast, kuitira kuti vaedze kuve nehanya nendima itsva.Panguva imwecheteyo, Amazon, iyo yanga iine hukama hwepakati nepodcasts, yave kuda kujoinha zvakare.Nekudaro, iyo kambani inotarisirwa nzira yekuenda mberi haisati yanyatsojeka, nekuti hofori yeBezos tekinoroji inoita kunge iri kuwana madhipatimendi ayo maviri ane hukama, Inonzwika uye Amazon Music, kuti ienderere mberi nenzira dzavo dzinopesana, kunyangwe vanhu vachifunga kuti zvinodhura kuwana Wonderry.Maira yekupedzisira irikuendererawo mberi.
Iwe unogona kuverenga aya kurangana paBig Podcasting level, inova chiratidzo chekuwedzera kubatanidzwa muindasitiri.Kubatanidzwa kunonyanya kutonga kwesimba uye kukwidziridzwa kwemari, uye kana mumwe nemumwe wevatori vechikamu ava awana chinzvimbo chavo chaitarisirwa mupodcast ecosystem, tiri kutaura nezve mamiriro ezvinhu umo kuwanda kwezviitwa Uye mari inogona kupedzisira ichipfuura neimwe yeaya makambani. kamwechete.Iko kune zvakare inogoneka causality diagram.Kukanganisa kwedenda kwakonzera zvakananga kuoma kweizvi zvakasanganiswa mhedzisiro.Ini ndinosarudza rudzi urwu rwekuverenga, kana zvisiri zvakananga ("Denda rakanganisa zvakanyanya mutsara wangu, nguva yekubatana kana kutengesa neCompany Participant X"), uyezve zvisina kunanga ("Ini ndinonetseka nekusavimbika kwedenda, neCorporate. Mutambi X anoshanda kana kutengesa kukambani ").
Quick sidebar.Kunyangwe ini ndaitarisira zvizere kutora gore rino, kunyangwe pakange pasina denda, handina kutarisira kuti New York Times ichave mutengi anoshanda mumusika wekuteerera.The Times haina kumbobvira yashanda kubva kunzvimbo isina zvakakosha.Gore rino yakawana makambani maviri ekuteerera: Audm, sevhisi inochinja-refu-fomati mabasa kune iyo odhiyo chiitiko, uye, zvakanyanya kutyisa, Serial Productions.Tichifunga nezve, "Nguva" inogona kunge iri iyo yakanyanya kukodzera nzvimbo yeSnyder, Koenig & Co., iri yakasarudzika midhiya inoridza, inokwanisa kupa timu hurongwa, mukurumbira uye mari (zvechokwadi), nehurefu hwayo hwakakodzera Mu. iyo ecosystem.Kupinda muSerial Productions yeSpotify kana iHeartMedia zvinongoshamisa, uye zvinonzwa kusuwa nenzira inosiririsa.
Chero zvazvingava, nekuvandudzwa kweBig Podcasting pachayo, mugore rapfuura, isu takatangawo kuona chimwe chinhu chinogona kushandiswa sechiyero chakakodzera: kutanga kwebasa rakarongeka rekuteerera.Kunyangwe hazvo mibatanidzwa yagara iri chinhu chevashandi vekutepfenyura veruzhinji (neHollywood), panosvika 2020, vashandi vekuteerera kumakambani edhijitari midhiya vanonyatso kusundira mubatanidzwa kuita kuti vaonekwe sebasa rekugadzira rakakodzera kucherechedzwa nevekutanga-kirasi mubatanidzwa.Pasi pekutungamirwa neWGA East, kusundidzira uku kwave kuwedzera mukurumbira, uye mubatanidzwa wesangano unoumbwa nemadhipatimendi matatu ekuteerera ane Spotify wakwezva zvakanyanya kutariswa kwazvino.Zvakafanana neiri vashandi, muzhizha rose, pakangoerekana uye yakakosha hurukuro pamusoro pehungwaru hwezvivakwa uye kuti vangani vagadziri vanofanirwa kunge vari muhupfumi hutsva hwepodcast.Kusiyana-siyana uye tarisiro yevagadziri vemavara ndiwo mativi epakati ehurukuro, uye mukurumbira wayo wakafurirwa kune imwe nhanho nebato reruramisiro remarudzi rakakonzerwa nechirimo, uye denda rakaratidza njodzi yekuve mushandi munzira dzakawanda- kwete chete Inyanzvi yekugadzira, uye inguva yevashandi-iyo yeAmerican labour system haina hanya nevashandi zvakanaka.
Tichifunga kuti tangotanga kukambaira pasi pevhu, gehena rose rave rakabatikana zvakanyanya kwemwedzi gumi nembiri yapfuura, pamwe zvishoma zvinoshamisa.Iwo mazwi e1,500 apfuura anongovhara mashoma akasarudzwa egore, uye kune akawanda misoro: isu tinogona kuramba tichitarisa kumashure hukama huri kukura pakati peHollywood nepodcasting, uye inonakidza chinzvimbo chitsva cheApple muchadenga (nenhoroondo).Kuenda kwaSteve Wilson), kusimuka kwekurudyi-bapiro podcasting uye kuongororwa kwayo kwehukama pakati pepodcasting nekutepfenyura.Asi hee, isu tine nzvimbo yakawandisa chete, iwe unofanirwa kugara uchiwana mudura.
Nekudaro, chinhu chekupedzisira chandinoda kusiya ndechekuti zvese zviri zviviri clichéd uye zvichiri chaizvo.Mumakore maviri kana kuti kupfuura apfuura, pave pane zviitiko zvinoverengeka zvakaita kuti nditaure zvinonzwika kuti: “Izvi zvinoratidza kuguma kwenhambo yacho.”Ndakamanikidzwa kutaura kuti chiitiko chitsva chega chega chinoratidza kuti kutendeuka kwese kwandinoita munzvimbo ino Hazvina kunaka, uye handisati ndave nechokwadi kuti ndechipi chiitiko chichava chiratidzo ichocho kusvika nhasi.Zvisinei, hazvinei kuti chii chinoitika, mukuona shure, inoratidzika kuva hoko chaiyo.Mugore rapfuura, hukama pakati pekoronavirus nekubatanidzwa uye shanduko yehukama pakati pevakuru nevashandi vekugadzira kwave kuri shanduko.Serious, ndiri serious nguva ino.
Gore rino richiri nyowani mundangariro dzangu.Ndinogona kurangarira zvimwe zviitiko zvizere uye zvakajeka, zvakadai sehurukuro yangu yakatarisana nomumwe munhu mukutanga kwaKurume pamusoro pekuti voramba vachibhururuka mhiri kwemakungwa kuti vatore chikamu mumisangano yevatori venhau kupera kwevhiki iyoyo, asi zvakandiomerawo kuyeuka nguva ino. vhiki rapera.Ndakanyora zvinyorwa zvetsamba iyi.Zvose mune zvose, mwaka uno wekuongorora kwekupedzisira kwegore unoratidzika kunge wakaoma kudarika nguva dzose, nokuti kuterera nekunyora kwose kwandakaita kunyange mavhiki mashomanana apfuura akanzwa kuti ichi chimwe chinhu chiri kuitwa nomumwe munhu.
Nekudaro, mune imwe pfungwa, iyi pfungwa yekuparadzanisa inopa inobatsira, isina hanya maonero andinogona kuona podcast yangu chirevo gore rino.Kuti izvi zviitike, ndakapedza svondo rapfuura ndichiverenga chimiro changu paHot Pod uye ndakaona madingindira aindinetsa panguva dzakasiyana.Ichi chiitiko chinovhenekera kwazvo chinonditendera kuti ndiise pamberi zvandinofunga kuti ndicho chiratidziro changu chikuru gore rino, chandinofunga kuti rusununguko rwave runonakidza zvakare, kunyangwe mapodcasts ane vateereri vakawanda uye akakosha kunetiweki kana chikuva.Iti,
Kuti nditsanangure zvandiri kureva, ndinoda kudzokorora mutsara wandakanyora muchiratidzo cha2020 chakaburitswa kutanga kwegore rino: "Mapodcasts akazvimirira anogona kutarisana nenguva dzinonetsa."Tichifunga nezvekoronavirus, zvatakaita muchikamu chino Mafungiro mazhinji haazochembera zvakanyanya-kunyanya, ndiri kufunga fungidziro yangu yekuti nzvimbo dzemuviri dzakaita se studio kana nzvimbo dzekushandira pamwe dzichava nzvimbo dziri nani dzekuwana mari-asi ini ndinotsigira pfungwa iyi. yemapodcasts akazvimirira.Zvechokwadi, kubatanidzwa kwese uye kutora kwatakaona mumwedzi gumi nembiri yapfuura kwakaunza kunyanya kunetseka uye nguva isina chokwadi kumakambani akawanda akazvimiririra, kunyanya makambani aya akavimba nekuchinja maoko kana kuchinja kwekutungamira mugore rapfuura.Iyo kambani yakaita mari pane saiti.
Ndataura izvozvo, dzimwe dzemhinduro kunguva idzi dzemhirizhonga dzakandishamisa.Kana podcasting ichipinda mumvura isingazivikanwe yenguva nyowani munzira dzakawanda, munhu anonzwa sekudzokera kumashure: chokwadi chekuti zvimwe zvirongwa zvepakati kana hukuru-zvikuru zvinopindurwa pamhepo kana mapuratifomu anoshingairira kusarudza rusununguko zvakare.contact.Mumakore mushure mekusarudzwa zvakare, neimwe nzira, chakavanzika chekubudirira kwechinzvimbo chakaremerwa ndechekuwana pekugara kwenguva refu kana mutsigiri wayo.Pamwe ipodcast network, kana nhepfenyuro yeredhiyo, iyo ichaita mari nekudzikisa njodzi dzemusiki zuva nezuva mukutsinhana nemari uye/kana kudzikiswa kwepfuma yehungwaru.
Zvino, mukuona kwangu, chishuwo chiri kure nemutsara.Zviitwa zvakawanda zvichiri kutsvaga uye kubatsirwa nazvo, uyu mudiwa akanaka.Hauchanzwa kuti ndiyo yega magumo pane kadhi.Izvi zvinodaro nekuti zvave kuwedzera kuve pachena kuti mabhenefiti makuru emubatanidzwa uyu zvisungo.Zvino, kuwirirana kuri pachena-ndinofunga ichi chinhu chakanaka.Ngatisaite zverudo chero zvabuda pano.
Nezvese rubatsiro rwekutengesa kushambadzira, network vanobatana vanogona zvakare kungoerekana vabvisa zvirimo sePanoply (yava kunzi Spotify's Megaphone).Kana kuti, vanogona kuerekana vadzikira saizi yezvinyorwa zvavo zvepodcast seKCRW zhizha rino (kurega zviratidziro seHeino Iva Monsters kufamba nyika ega zvakare).Mukutanga kwegore rino, makakatanwa pamusoro pevaridzi vekodzero dzepfuma yakakonzerwawo neizvi.Kunonzwa sokunge zvino kwava nenzwisiso huru yendyiko nebetsero dzokutora rutivi muvaparidzi vakuru.
Kubva muna 2014 kusvika muna 2015, paive nenhamba shoma yezviitwa zvakabatana uye network yakazvimirira yakaunza pamwe chete mitambo yakazvimirira yakatarisana nezvinangwa zvakafanana uye zvakagovaniswa zviwanikwa: Heard, APM's Infinite Guest, Radiotopia, etc. Kubva ipapo, vamwe vavo vakarega zviripo, nepo vamwe vakarohwa nemukurumbira gore rino, asi munguva pfupi yapfuura, mimwe mienzaniso yakabuda uye yakatanga kubudirira: Vazhinji muNew York City, Hub & Spoke muBoston, The Big in Glasgow Light.Masangano ese aya ari kubheja pakuzvimiririra kwekubatana, uye kusvika parizvino, mabheti anoita seari kushanda.
Paive nemamwe mapoinzi edata mugore rapfuura akaita kuti ndifunge.Helen Zaltzman (Helen Zaltzman) akasiya Radiotopia kuti achinje kune imwe modhi yakavakirwa paPatreon pane kutsvaga post-PRX kudyidzana nevamwe podcast vaparidzi.Mushure mekuparadzwa kwehurongwa hwake neKCRW, Jeff Entman akadzokera kune yambotaurwa nharaunda radio modhi.Muchokwadi, gore rino Rose Eveleth akawedzera podcast yake yakazvimiririra yakazvimiririra Flash Forward kuInternet uye akawedzera zvirongwa zviviri pachinhu ichi.Ipapo kune Hollywood Manual, chirongwa chenguva refu che "Werewolf", icho chakasarudzawo kuvaka zvinyorwa zvayo zvakakura zvichibva pakuzvimirira kwaPatreon, zvinoita kunge mushure mekunge SiriusXM yawana Stitcher.
Kana mari yakawanda ikabiwa mumapodikasti kupfuura zvazvaimboita, vacherechedzi vekunze vangafunga kuti kudzingirira mari ndiwo wega mutambo mutaundi.Asi, senguva dzose, sezvo dhigirii remukati rinowedzera, mari ichava nemamiriro akabatanidzwa.Inogona kutora fomu yekurodha tarisiro, kana inogona kuve chirambidzo chekugadzira, kana kungodzikamisa mukana chaiwo.Kunyangwe kuburikidza nekudyidzana kwazvino kweAcast naPatreon, kana kuburikidza neSubstack's podcast inotambira Beta, mari uye mubereko zvinoshandiswa kugadzira zvirinani zvigadziriso zvehunyanzvi kuita pundutso kubva kumari yakazvimirira.
Kuzvimirira (kana kuramba wakazvimirira) haisi sarudzo iri nyore, uye zvingangoita kuti mimwe kana yese yemienzaniso yandakataura mune ramangwana inozopedzisira yatama mukati, kuita mari kana kushandura mhando dzavo nedzimwe nzira.Ndichatanga kushanda pazororo rekunyora kweHot Pod mukutanga kwa 2021. Panguva imwecheteyo, ini ndichashanda kune mamwe mapurojekiti ekunyora, uye ndinofarira kuona kuti kana ndisingachatarise chirongwa chega chega chekusimudzira, zvese izvi zvichaita. iva kwandiri Zvazvinoita vhiki yega yega iri padhuze.Asi pari zvino, pakupera kwa2020, pandinotarisa kumashure gore rino, chakanyanya kundishamisa ndechekuti ndakaona kuti vagadziri vangadai vakasarudza kuiunza munguva yekambani yave pakati pepodcasting, asi kwete. .
Mune yamangwana "Mushandiri wePod," Morra Aarons-Mele aive pachiratidziro svondo rino kuti ataure nezve podcast yake yekubvunzurudza Iyo Anxious Achiever kuburikidza neHarvard Bhizinesi Ongororo.
Pakave neakawanda emashoko akanaka nezve chimiro chemazuva ano chebasa munguva pfupi yapfuura, kunyangwe iwe uchinyatsoda zvauri kuita.Kwenguva yakareba, ndagara ndichiona kuti tsika dzebhizimisi dzinovenga, uye chinhu chinorwadza ndechokuti kunzwisiswa kwehama dzayo dzebhizimisi kunogumbura zvikuru mukusvibisa kwayo.Asi yakanga iri mumwedzi mishomanana yapfuura kuti ndakatanga kushandisa kufunga kwangu kuisa chimiro chakaparadzaniswa chebasa remazuva ano mukati mechokwadi chemutemo weAmerica, uye chokwadi ichi hachina kukurudzira zvakanyanya basa raunoita senzira yekuparadzanisa vanhu.Ichi chizaruro chinoita kuti ndiwedzere kuvenga hama dzebhizinesi.
Chero zvazvingava, zviri pamusoro pemamiriro ezvinhu aya kuti ndinonyatsoda Aarons-Mele's "Anxious Achievers", kunyanya nokuti inovhura nhaurirano pamusoro petsika dzekambani, iyo inofanirwa kukwanisa kuzadzisa zvinodiwa nehutano hwepfungwa zvakanyanya.
Unogona kuwana akasiyana Pod Servants paApple Podcast, Spotify, kana akasiyana echitatu-bato Podcast maapplication akabatanidzwa kune yakavhurika yekushambadzira ecosystem.Inokurudzirwawo kushandisa desktop monitoring.Goverana, siya mhinduro, zvichingodaro.Tichitaura nezvePod's Servant…, ticharamba tichiburitsa episodhi nyowani Chitatu chega chega gore rino kusvika kupera kwegore rino, saka ndapota nyatsoteerera kune chikafu.
Mukuwedzera, ini ndinongoda kuti: Ndinodada nekuita uku!Ndinokutendai zvikuru kune vanobatana neRococo Punch-vese vakadzikama zvakanyanya uye vane tarenda-nekutora chikamu muchirongwa ichi neni, ndinofunga nemoyo wese kuti iri nderimwe rebasa rakanakisa randati ndamboita.Kana usati wazviedza, ndapota funga kuteerera.Ah, uye muunganidzwa wose wemapodcasts angu epamusoro e2020 wabuda.Zviwane pamhanza ul.
Muchikamu chekupera kwegore rino, chimwe chezviitiko zvekupedzisira ini pachangu ndakatora chikamu chaive paHot Pod Summit yakaitwa mukutanga kwaKurume, ese akakiiwa.Takazara muimba huru yekutandarira yehotera yeBrooklyn, pakanga paine vanhu vangangosvika mazana maviri neni-vachitibvunza zvine ruremekedzo kuti tinofanira kubata mawoko here kana kukotamisa magokora edu-tichifunga nezvekuti iyo podcasts yakaparadzirwa nhoroondo inofanira kupindura sei kubudiriro yayo, uye muchokwadi. nguva Jekiseni kamwe kamwe yemari.
Pazuva rimwe chetero, hurukuro yekusiyirana nezveSpotify uye Sony Music Entertainment yakavhurwa.Aya makambani maviri haasi ega emari anoshanda mupodcasting, asi zvakare anoitika kuti atange amisa mukurumbira uye pazasi muindasitiri yemimhanzi.Ndakaita nhaurirano yepaneru pamusoro peiyo Sony yekubuda podcasting zano, uye pachikuva, ndakabvunza mutevedzeri wemutungamiri wekambani yekushambadzira podcast kana neimwe nzira zviito zvakafanana zveSpotify zvakafuridzira zvishuvo zvePodcasting zveSony.
Iye akati: "Vatambi vakafanana vakatanga kubatanidza mazano epodcasting zvakare vamwe vevatambi vakuru mumhanzi, izvo pasina mubvunzo zvakaita kuti tifunge kumisa dhipatimendi repodcasting."“Vatambi ivavo tinovaziva uye kushanda navo.Izvi ndizvo zvatingaunza patafura.Simba.”
Sezvandakataura nguva pfupi yapfuura, izvi zvaiita senge nzira yevamiriri, zvichiratidza kuti kubatanidzwa kweSony Music mupodcasting yaive mhinduro yakananga yemakwikwi kuSpotify.Ndichitarisa kumashure, hurukuro iyi yakandibatsira kunzwisisa mamwe a 2020. Sekuona kwangu, nyaya huru pamusoro pemimhanzi uye podcasting mugore rapfuura zvinosanganisira kwete chete zvirimo pachazvo, asiwo kuwedzera kuri kuita kudyidzana pakati pehunyanzvi hwemukati, uye kuti mapuratifomu anoisa sei zvemukati agenda yenguva yese muindastiri yepodcast-sezvakangoita makore Kutsvaga mimhanzi kwakafanana.
Ngatitarisei kuSpotify's UX semuenzaniso mukuru.Isu tinogona kuona kuti kambani inotarisira kuisa podcasts pamusoro pemimhanzi kuitira kugadzira iyo yakasanganiswa, yakasarudzika yekuteerera uye yekurudziro ruzivo kuitira kukwikwidza nenhepfenyuro yepasi uye panguva imwe cheteyo kuita kuti vanyoreri vabatwe pasevhisi.Kune mamwe mazita matsva ekutamba, akadai seDaily Wellness, Daily Drive, Daily Sports, uye The Up Up, iyo inosanganisa mimhanzi yakasarudzika uye nhevedzano yezvakasarudzwa podcast zvinyorwa zvinoenderana nemisoro chaiyo (semuenzaniso, kufungisisa, mitambo, nyaya dzazvino).Zvakare, sezvandakataura nezveHot Pod pakutanga kwegore rino, idzi mimhanzi yakasanganiswa / podcast playlists inokurudzira kugadzirwa kwe "microcasts," kana mapfupi episodhi epodcast ari nyore kugaya, uye anonyanya kukodzera mune yakazara playlists.Tamba uye bvumira vateereri kuti vateerere.Usati watora nguva yakawanda kushoo yese, “sample” chirongwa chakapihwa, senge fani yemimhanzi inoteerera rwiyo rumwe chete isati yanyura mualbum rose.
Munguva pfupi yapfuura, Spotify yakatanga chimiro chitsva chekuzvarwa muna Gumiguru 2020. Nekuda kwekubatanidzwa kwayo kwakananga neAnchor, podcasters vanogona kuwedzera zviri pamutemo matipi emimhanzi akazara kuzvirongwa zvavo, nekudaro vachibhadhara zvikwereti kune vane kodzero dzemimhanzi.Mugore rekutanga, izvi zvaiita kunge budiriro yakanaka, nekufambira mberi kushoma mukugadzirisa marezinesi emimhanzi emapodcasts, uye zvirongwa zvemimhanzi zvepirated zvakaramba zvichionekwa pakutepfenyura masevhisi seClockwork.
Asi izvi zviri kure nekukwana.Pamusoro pezvo, izvi zvinonyatso ratidza mamiriro eSotify maitiro pane yese podcast indasitiri, sezvo ichisimbisa iyo kambani yakavharwa ecosystem nekufamba kwenguva (zvirongwa zvine mimhanzi yakakwana inoridzwa paAnchor inogona chete kuiswa kuSpotify).Nhasi, nekuda kweanoda kusvika bhiriyoni imwe yemadhora mukutora kusvika pari zvino, Spotify ine migove yakananga munharaunda yese yeindasitiri yepodcast kukosha kweketani, kubva pane zvirimo (Gimlet, Ringer, Parcast) kusvika pakugovera (anchoring) uye kuita mari (Datoutie)).
Izvi zviri pachena kuti zvakatya mamwe makambani ehunyanzvi akadai seApple neAmazon, anoita kunge ari kumhanya kuti abate nekubatanidza podcasting maitiro avo.Nekuda kwematambudziko nenzira yekumisikidza, Amazon Music uye Inonzwika yakawedzera Podcast kubasa ravo munaGunyana, uye ikozvino vane zvega zvemukati zvinobata nevanozivikanwa vakaita saDJ Khaled uye Common.Saizvozvo, ini ndinofunga maitiro makuru akatenderedza Amazon podcasting muna 2021 haasi ega zvemukati, asiwo kuti Amazon ichabatanidza sei podcasting mune yakakura tekinoroji ecosystem, kunyanya vatauri vakangwara.Mugore rinouya, mutsara uripo pakati pe "podcast zano" uye "izwi zano" unogona kuramba uchidzima.
Panguva imwecheteyo, varidzi vezvinyorwa zvechinyakare uye vanobatika vanoteerera zvakanyanya kukudziridzwa kweaya masevhisi emimhanzi, ziva mikana inogona kushandiswa, uye vatange akasiyana emimhanzi podcast zvirongwa.Kubva pakuona kwekambani yekurekodha, Sony Music parizvino iri kugadzira anopfuura zana ekutanga podcast zvirongwa, senge "My 90s Playlist", ukuwo Universal Music Group uye Wondery vakatangisa yavo yekutanga yakabatana podcast chirongwa "Jack: Iyo Rise yeIzwi reNew. Jack.Zvimwe zviteshi zveredhiyo zvepasi zvakatangisawo mapodcasts matsva ane chekuita nemimhanzi, senge iHeartRadio's Sound Speed uye NPR's Louder Than A Riot.Kumwe kunhu, maartist akaita saSylvan Esso naPharrell Williams vakatangisa yavo yakazvimirira podcasting mapurojekiti ekusimudzira avo emhando uye/kana makataiti ekuchengetedza, uye Song Exploder's adaptation chibvumirano neNetflix inogona kupa zvimwe zvemimhanzi podcasts mune ramangwana Multimedia adapta inovhura nzira.
Izvi zvinorevei kune ramangwana repodcasting uye odhiyo zvakazara?Kusiyana nezvakapokana nevamwe, ndinofunga kuti podcasting haizotyisidzira kusimukira kweindasitiri yemimhanzi.Ndakanongedza munhaurirano yapfuura pamusoro kuti Spotify inofungidzira ramangwana apo mimhanzi uye podcasts zvinogara pamwe, uye inovatungamira kuti vatsvage maitiro matsva etsika uye nzira dzekutora chikamu.Ndataura izvozvo, indasitiri yemimhanzi inoita kunge yave imwe pfungwa muSpotify yakawedzera bhizinesi rekusimudzira bhizinesi.Mubvunzurudzo ichangoburwa neRecode, Lydia Polgreen, mukuru wezvemukati kuGimlet, akajekesa kuti chinangwa cheSpotify "ndechekuita kuti vanhu vave netsika yekuteerera mimhanzi paSpotify pane mimhanzi.
Sezvo maodhiyo ekutepfenyura kunyoreswa mari inoramba ichikura pasi rose, podcasts achangowana nzvimbo muchinjika-chikuva chess mitambo inokwikwidza vashandisi uye vanochengeta vashandisi.Muchiitiko ichi, tinogona kutarisira kuti vagadziri vepodcast vasangane nemamwe matambudziko akafanana neaya ekufambisa masevhisi akambosangana nemimhanzi.Semuenzaniso, Spotify's yekare-yechinyakare modhi ndeyekusaina mamirioni emadhora mune zvemukati zvibvumirano nevanozivikanwa, uye kutsvaga kwekambani yekuwedzera vanyoreri uye algorithmic personalization yevateereri vega hutsinye.Muchiitiko chekupedzisira, chikuva hachingogadziri mamiriro ezvinhu chete, asiwo chinotanga maererano nekuvimbika kwevateereri.Sezvo Liz Pelly achangobva kunyorera The Baffler, "Mazita ekutamba akagadzirirwa kugadzira uye kudzora zvigadzirwa zveSpotify zvevateveri vakavimbika, kwete maartist kana podcasts."Joe Budden akazivisa kuti podcast yake haisisiri Spotify Kana zvasvika kune zvigadzirwa zvega, pane maonero akafanana: "Spotify haana kumbobvira aitira hanya podcast iyi, uye ...
Chekupedzisira asi chisiri chidiki inyaya yekodzero uye kutonga.Apo mauto eBuzzFeed's "Another Round" uye Gimlet's "The Nod" (iyo yekupedzisira yakanga ichangomiswa) yakaratidza muna Chikumi kuti vaisava vemitambo yavaitungamira, handina kukwanisa kufunga kuti zvibvumirano izvi zvine chekuita nehukuru hwechinyakare. rekodhi mavara.Kutarisana nevaimbi.
Mubvunzo mukuru mupfungwa dzevanhu vazhinji unoita kunge: makambani eruzhinji seSpotify anogona kunyatso shandisa nzira dzeHollywood dzekutanga podcast kusimudzira, uye kushandisa madhora bhiriyoni kuvaka yakavharwa, inodzorwa zvizere uye yakatwasuka podcast kugovera papuratifomu imwe chete.Ecosystem?Inoti inopa simba chizvarwa chinotevera chevagadziri vakazvimiririra here?
Nguva yekutumira: Jan-05-2021