Maitiro ehupfumi akakurudzira kusimudzirwa kwenzvimbo dzekutengesa muzana remakore rechi20 ari kurasikirwa nekukwanisa kwayo.Naizvozvo, yave nguva [+] yekufunga zvakare kuti aya mabhuroki ekuvaka akanaka uye matemplate ekupaka motokari anofanira kuve api.
Kune vatengesi uye varidzi vezvitoro zvezvitoro, 2020 igore rekugadzirisa uye kusagadzikana.Kubva muna Zvita 1, CoStar Group yakavhara zvitoro zve11,157.
Imwe fiasco yakauya muna Mbudzi, apo mbiri huru dzekudyara zvivakwa dzakavimba CBL Properties nePennsylvania Real Estate Investment Trust (PREIT) dzakamhan'ara kubhuroka.Vaviri vacho vakambogara pamusika wepakati nepakati, apo nyika yaive ine hutano uye yakabudirira yepakati.Vatambi vaviri ava imba yeanchors JC Penney, Sears naLord & Taylor uye gumi nevaviri vevatengesi vezvekutengesa vari mudambudziko kana kukundikana.
Mhirizhonga iri pakati haisi yega.Standard & Poor's Market Intelligence Corporation (S&P Market Intelligence) ichangobva kuburitsa "Quantitative Research Summary" yaZvita 2020, iyo yaisanganisira matrust mashanu makuru ekudyara zvivakwa (Macerich Co MAC), Brookfield Real Estate Investment Trust, Washington Prime Group WPG, Simon. Real Estate Grou SPG p uye Taubman Center's TCO zvakaenzana.Vanoti vanhu vese vashanu vanobatwa neiyo inotevera muchetura musanganiswa: 1) huwandu hwakanyanya hwekubhuroka anchors uye nyanzvi dzemaroja, 2) kuderera kwekuita kwemvumo yekuvaka, 3) kuderera kwekufamba kwetsoka uye 4) chiyero chepamusoro.Chinyorwa chechangobva kuitika cheBloomberg chakataura kuti kutengesa kwakashata kwekutengesa zvivakwa kungangopinda mumusika, kusvika pamadhora mazana matatu nemakumi maviri nerimwe panosvika 2025.
COVID-19 inogona kuonekwa senhoroondo yekuchinja kwemaitiro evatengi.Nekuda kwechiitiko chakajairika chedenda, vatengi vanonzwa vakabatana.Sekureva kweAccenture ACN, denda iri rakonzera kunyanya kuziva kwevatengi uye chishuwo chekutenga munharaunda.
Setsika nenzanga, kune zvakawanda zvinodikanwa zvitsva zvekukurumidzira zvinokwikwidza nguva yedu nemari.Zvizhinji zvezvinodikanwa zvenguva refu zvezvitoro zvinotengeswa zvino zvinozadzikiswa nenzira dzinoshanda uye dzinoshanda.Hazvigoneki kuti vanhu vazhinji vachavhara mikova yavo, uye fungidziro ichachinja kuti ingani uye kwenguva yakareba sei, asi B, C uye D mall ndidzo dzinonyanya kutambudzika.Mashoko akanaka ndeokuti nekufungidzira kukuru, temberi yakanakisisa mu "chitoro kusvika pakudonha" inogona kugadzirwa patsva kuti isangane nezvinodiwa mangwana.Zvisinei, izvi zvinoda shanduko huru yemafungiro.
Maitiro ehupfumi akakurudzira kusimudzirwa kwenzvimbo dzekutengesa muzana remakore rechi20 ari kurasikirwa nekukwanisa kwayo."Mutasvi wemahara" dhipatimendi anchors uye specialty retail cheni dzaimbobhadharirwa kutakura dzave mhuka dziri mungozi.Naizvozvo, yave nguva yekufunga zvakare kuti aya mabhuru makuru ekuvaka uye ekupaka matemplate achave api.
Munyika yekutengeserana kwakabatana kana kutengesa kwakasanganiswa, basa rechitoro riri kuchinja, asi zvakafanana ndezvechokwadi."Zvitsva zvekutengesa" hazvisimbise kuchengetedza kana kutengesa kutengesa, asi inosimbisa kuongorora kana ruzivo rwekutengesa.Izvi zvinozivisa hukama hutsva pakati pezviratidziro zvemuviri uye zvechisikigo zvechiratidzo.
NeInternet inotora basa rakawanda rinorema, kudiwa kwezvivako zvakashanduka maererano nenzvimbo uye nhamba yezvitoro.Zvinoenderana neshumo muBOF's "State of Retailing 2021", vatengesi vanofanirwa kubata zvivakwa zvavo semari yekutora vatengi, kwete kungogovera zvazvino uye zveramangwana.Idzi ndidzo pfungwa dzangu gumi dzepamusoro dzekufungidzira mashopu emazuva ano.
1. Kubva kune static kusvika kune simba, kubva pane passive kusvika kune inoshanda-Internet yave nzvimbo yekuwana yemhando dzose, uye social media yava mutongi wekuravira uye kuvimba.Nekuda kweizvozvo, kukurudzira vanhu kuenda kunzvimbo dzezvitoro wava mutambo mutsva.Muridzi wemba anofanira ikozvino kuve mugadziri we "New Retail Theatre".Chigadzirwa-based static retail chinotsiviwa nemhinduro-based dynamic kuratidzira uye kubvunza kwevatengi.Izvi zvinonangana nemararamiro chaiwo, huwandu hwevanhu uye zvishuwo, uye zvinofanirwa kufambirana nesocial media uye kupesvedzera kushambadzira.
Showfields muenzaniso wakanaka uye inoonekwa se "chitoro chitsva chedhipatimendi".Iyo pfungwa inobatanidza kutengesa kwemuviri uye dhijitari yekutengesa, ine tarisiro yekuwana.Yavo-yakatarisana nedhijitari yekutanga mhando yakanyatsorongwa kubvumidza vatengi kutenga nemafoni avo.Showfields iri zvakare kumbundira kutengeserana munharaunda nekuita zviitiko zvekutengesa zvevhiki nevhiki zvinobatanidza mabhureki nenyanzvi dzekupa mazano.
Haisi chete madhijitari emuno mabhureki anotarisa pane ruzivo.Munyori weNike NKE, ane ruzivo rwekutengesa chitoro muzana remakore rechi20, ari kuronga kuvaka 150 kune 200 zvitoro zviduku zvitsva, nekusimbisa kwakasimba pa "mitambo yevhiki nevhiki", kusanganisira mu-chitoro workshops nemabasa.Mafungiro ese ari maviri anosanganisa analog uye kuwanikwa kwedhijitari.
2. Retail incubators-mumazuva akanaka ekare, mall leasing agents aingokumbira nzvimbo kubva kune vatengesi.Mukutengesa kutsva, mabasa anopesana.Muridzi wemba achave nemutoro wekuva mugadziri pamwe chete wechizvarwa chinotevera chekutengesa kutanga-ups.
Kuderera kwehupfumi kunogona kukonzeresa kutenderera kutsva kwevatengesi vezvitoro, vachitsiva yakawandisa yakarasika mabhureki ane akasiyana niche zvigadzirwa.Aya madhijitari ekutanga ekutanga anozoita DNA zvinhu zvinodiwa kutyaira traffic pakati.Nekudaro, kuti izvi zvishande, zvipingamupinyi zvekupinda zvinofanirwa kunge zviri nyore senge online activation.Izvi zvinoda mamwe "masvomhu matsva" umo mubairo wenjodzi unogovanwa nemubhadharisi nemurendi.Rendi inogona kunge iri chinhu chekare, uye inogona kutsiviwa nezvikamu zvepamusoro zverendi uye mamwe maformula ekutengesa edhijitari.
3. Retail resale inosangana nevateveri vatsva-sechipiri-hand goods ichatsiva fashoni inokurumidza mumakore gumi aripo, mhando dzakadai sePoshmark, Thredup, RealReal REAL uye Tradesy vave mireniyumu uye Generation Z vane hanya nekuenderera mberi.Zvinoenderana nemutengesi wepamhepo ThredUp, panosvika 2029, kukosha kwemusika uyu kunotarisirwa kusvika US$80 bhiriyoni.Izvi zvinokurudzira mashopu nenzvimbo dzekutenga kuti dzitange "misika yekutengesa zvitoro" inopa inogara ichichinja hesera uye kunyange kutenderera vatengesi.
Retail resale inopawo mikana yakawanda yepurofiti.Kutsvaga vagadziri venzvimbo, fashoni uye vanhu vane simba kuti vamise masitudiyo kuti vagadzirise masitaira uye kugadzirisa vatengi "zvinowanikwa" zvinogona kuwedzera kukosha kwechigadzirwa.Nekuvandudzwa kwemaoko, nhaka uye maitiro echokwadi, rudzi rutsva urwu rwe "re-customization" ruchave rwakagadzirira kutora.
Sezvo mutengo wezvigadzirwa zvechipiri uchifananidzira, kuita zvinhu izvi pachako kuchawedzera kukosha kwavo ukuwo uchive nzvimbo ine pundutso yakanyanya uye kugadzira mabasa.Mukuwedzera, mutengesi akagadziridzwa zvakare anogona kumutsiridza fashoni iyo mumwe munhu aimboda ne "one-off" kugadzirwazve.Indasitiri itsva yekottage ichadzima miganhu pakati pezvitoro uye masitudiyo ekugadzira.Chinhu chakakosha ndechekuti inobatanidza zvakanaka nevezvenhau uye inosimbisa kusimba.
4. Musika wemugadziri uye retail-kukurumbira kwezvinhu zvakagadzirwa nemaoko, zvakagadzirwa nemaoko uye zvishoma-zvakagadzirwa zvakakonzera kukura kwenyeredzi kwemusika wekugadzira Etsy ETSY.Kubva muna Kubvumbi, vakatengesa mamirioni makumi mashanu nemana emamaki, zvichibatsira kuwedzera kutengesa ne70% muna 2020, uku vachityaira mutengo wemasheya uchikwira ne300%.Etsy yakabata zvakasimba vatengi nevatengesi vakawanda nekugutsa chishuwo chechokwadi.Josh Silverman, Mukuru weEtsy, akakurudzira kuti vatarise zvimwe zvakakosha, zvinosanganisira kusimbaradza hupfumi, kusiyana kwevakadzi nemarudzi, uye kusarerekera kabhoni.
Indasitiri yekutengesa yave musimboti wezvizhinji zvinokura mabhureki, anosanganisira Shinola, ayo anosimudzira chigadzirwa kugadzirisa uye munhu.Pakupedzisira, nzvimbo yekutenga yakagadziridzwa inofanirwa kuvhara mukaha uripo pakati pezvigadzirwa zvechinyakare nevatengesi vatsva.
5. Kushandiswa kwenyika, zvinhu zvisingashandisi uye nzvimbo yekusika-mafambiro evatengi, kushandura maitiro ekushandisa uye chido chedu chekuchengetedzwa kwevanhu kwakachengeteka, kune nzira dzisingaverengeki dzine chokuita nekuzvarwa patsva kwezvitoro zvekutengesa uye nzira yavo yekusimudzira Migwagwa inopindirana.
Architect Victor Gruen's chiono cheSouthdal e Shopping Center hachisati chaitika, inova nzvimbo yakanaka yekutenga mukati mepakati pezana ramakore.Hurongwa hwekutanga hwaisanganisira kuvandudzwa kwemagadheni, nzira dzekufamba, dzimba uye zvivakwa zvenharaunda munzvimbo inofambika-yakafanana nepaki.Iyo yakagadziridzwa yeshopping mall ichanyanya kutevedzera ichi chiono.
Pamusoro pekutarisa zvakare ruzivo rwevatengi mune yakagadziridzwa mall mall, chivakwa, saiti uye kushandiswa kwevhu kunofanirwa kutariswa zvakare.Ivo havawanzo kuve nemakesi akabudirira anotsigira kungozadza zvisina chinhu kana zvivakwa zvisina kushandiswa ne "zvimwe zvakafanana."Nekuda kweizvozvo, tapinda munzvimbo ye hyperbolic ye "underutilized asset redeployment".Muchidimbu, ndinofunga kuti zvakakosha kutanga kutengesa zvikamu kuchengetedza yose, asi mukuona kwese.
Kubva payakavambwa, sezvo kuwanda kwenharaunda dzemudhorobha dzakavakidzana dzinogarwa nenzvimbo zhinji dzekutengesa kwawedzera, kufamba kwave chinhu chakonzera kuzvarwa patsva.Iyo yemukati yakaoma goko remall rinofanirwa kupepetwa uye kuve nyore nyore kune vanofamba netsoka.Nzvimbo yemusangano yegore rose mukati memukati nekunze ichawedzera simba uye panguva imwe chete iva kuwedzera kwenharaunda yakapoteredza.
6. Mixed-use redevelopment-haufanire kuenda kure zvakanyanya kuti uone kuti kudzokororwa kunotevera kwenzvimbo dzekutenga idzi kwatanga kuitika.Zvakawanda zvave zvinhu zvakasanganiswa-kushandisa.Chitoro chisina chinhu cheanchor chiri kushandurwa kuita nzvimbo yekusimbisa muviri, nzvimbo yekushandira pamwe, chitoro chegirosari uye kiriniki.
Zuva nezuva 10,000 vagari vane makore makumi matanhatu nemashanu.Neiyo miniaturization uye pamudyandigere, kudiwa kwedzimba dzemhuri dzakawanda kwakakura zvakare.Izvi zvakonzera kuwanda kwekuvaka dzimba dzemhuri dzakawanda mumaguta nemasabhabhu.Nzvimbo dzekupaka dzakazara mune dzimwe nzvimbo dzezvitoro dzatengeswa kuti dzivake dzimba dzemafurati nemakondomu.Zvakare, sezvo vanhu vakawanda vachiwedzera kushanda pamba, kudiwa kwevasina kuroora uye vakaroorana vanoshanda kuri kuwedzerawo.
7. Magadheni emunharaunda-kubva pakuva muridzi wemba kuenda kukudzikisira rendi zvinoreva hupenyu husina hanya pasina kuchengetedza.Nekudaro, kune vakweguru vakawanda vasina chinhu, izvi zvinorevawo kurasikirwa nebindu uye kubatana nenyika yavaimboda.
Sezvo zvikamu zveidzi nzvimbo dzezvitoro zvinodzoreredzwa kubva munzvimbo dzekupaka kuenda kumapaki nemigwagwa, zvinoita semusikirwo kusuma magadheni enharaunda.Kupa minda midiki mudzimba dzakavakidzana kunogona kuwedzera nharaunda uye nharaunda kutora chikamu, uku uchibvumira vanhu kuwana maoko ane tsvina anomera maruva, miriwo, uye miriwo.
8. Ghost kitchens nemacanteens-denda iri rakonzera kurasikirwa kumaresitorendi asingaverengeki munyika yose.Kana tangokwanisa kuungana pamwechete zvakachengeteka, tinoda kutsvaga nzira yekutanga indasitiri yezvekudya nezvinwiwa.
Izvi zviri nani pane kugoverazve nzvimbo kunzvimbo huru dzemukati uye dzekunze dzekudyira nekugadzira phantom kicheni nemakantini.Idzi dzinogona kuve nzvimbo dzekuti vabiki venzvimbo vane mukurumbira vatenderere kuitira kuti varambe vachipa mikana yekunyoreswa kwekudya.Pamusoro pezvo, vanogonawo kupa mabikirwo echikafu akagadzirirwa kunharaunda dzakapoteredza.Aya mazano ekubikira anonyatsoenderana nenzvimbo itsva dzekutengesa dzakapararira munzvimbo yese.
9. Purazi kubva kuchitoro kuenda kune tafura-nzvimbo yepakati pezvizhinji zvezvitoro zvedu zvinoita kuti dzisave kure nezvitoro zvakawanda zvegirosari.Zvitoro zvegirosari izvi zvinowanzobata nekuipa kwezvinhu zvekurima zvine chekuita nekufambisa nekubata.Nekudaro, izvi hazvisati zvatanga kuverenga mutengo wemari kana kabhoni wekutakura mazana emakiromita emutoro.
Nzvimbo yezvitoro inogona kubatsira zvikuru nyika inotambura nekushaya chikafu, kushomeka kwechikafu uye kukwira kwemitengo yemapurazi.Denda iri rasimudza kushushikana pamusoro pekusasimba kweiyo supply chain.Muchokwadi, makambani anobva kumativi ese ehupenyu ari kuisa mari mu "supply chain redundancy."Iyo redundancy yakanaka, asi kudzora mhedzisiro iri nani.
Sezvandakambotaura kare, hydroponic magadheni, kunyange hydroponic magadheni akaita kubva recycled ngarava midziyo, akava zvikuru anobudirira uye zvakatipoteredza inoenderera nzira kuparadzira miriwo siyana.Mukati memutsindo weiyo yakamiswa Sears Automotive Center, miriwo mitsva inogona kupihwa kune zvitoro zvegirosari uye makicheni emuno gore rese.Izvi zvinoderedza mitengo, kukuvadzwa uye nguva yekushambadzira, ukuwo ichipa mamwe akawandisa kabhoni offset.
10. Kushanda kwemaira yekupedzisira-Sezvo denda rakadzidzisa vatengesi vazhinji, kukurumidza kusimudzira kwe e-commerce kwakaunza matambudziko ekuita uye kukurumidza kusimudzira kune ese maficha eBO.Ose maviri BOPIS (tenga online, tora muchitoro chemuviri) uye BOPAC (tenga online, tora padivi pemugwagwa) ave matavi ekukurumidza kuita uye kusabatika kuita.Kunyangwe denda rapera, mamiriro aya haazodzikira.
Aya maitiro anoisa zvitsva zvinodikanwa panzvimbo dzenzvimbo dzekugovera madiki uye nzvimbo dzekudzoka kwevatengi.Sevhisi yekutora-inoshanda inobereka madhiraivha matsva-akafukidzwa ekushandira nzvimbo yese yekutengesa.Pamusoro pezvo, ivo vanogona kubatanidzwa ne geolocation application iyo inogona kuona kusvika kwevatengi kuti vawane akachengeteka uye anoshanda masevhisi.
Hapana anoda rubatsiro rwemamaira ekupedzisira kupfuura Amazon AMZN kudzikisa mutengo wekuzadzisa, uye inopindirana neTarget TGT uye Walmart WMT, iyo yekupedzisira ichiwana yakakura mukushandisa zvitoro sezvidiki zvekuzadzikisa nzvimbo dzezuva rimwechete kana rinotevera-zuva rekutumira zvinobudirira.
Iko kuenderera mberi kudiwa kwenzvimbo dzemuno-kuparadzira nzvimbo kunogona kuve kuhwina-kuhwina kune dzakagadziridzwa nzvimbo dzekutenga.Iwo akanakisa zvivakwa anogona kusanganisa divestment yakavanzika anchors neinyowani yekudyara kwezvivakwa munzvimbo dzekutengesa dzepanyama.
Ini ndiri chigadzirwa che "immersive" kukura kwekutengesa, uye mwanakomana wemuAmerica muzvinabhizimisi pakati pezana remakore rapfuura.Ndakaona kushandurwa kwababa vangu nababamunini kubva kumutengesi netsaona kuenda kumhando
Ini ndiri chigadzirwa che "immersive" kukura kwekutengesa, uye mwanakomana wemuAmerica muzvinabhizimisi pakati pezana remakore rapfuura.Ndakaona kushanduka kwababa vangu nababamunini kubva kune mutengesi netsaona kuenda kune muvaki wemhando, iyo yakava mavambo emakumi mana emakore ebasa rangu semurongi wekutengesa, anofanotaura mafambiro, mutauri uye munyori.Ndiri kufara zvikuru kugovera maonero angu pamusoro penyika inogara ichichinja yekutengesa nevateereri pamakondinendi matatu.Mubhuku ra2015 IBPA rakahwina mubairo RETAIL SCHMETAIL, Makore zana, Vaviri Vanobva Kunyika, Zvizvarwa Zvitatu, Mazana mana maProjekti, ndakanyora zvidzidzo zvakadzidzwa kubva “kutanga” pamwe nevatengi, ngano dzekutengesa uye vamiririri vekuchinja.Mune yazvino isina chokwadi semi-retirement state, ndiri kutonga yangu LinkedIn boka RETAIL taura uye kukudziridza chido changu chehupenyu hwese kumota dzese.
Nguva yekutumira: Jan-06-2021