Apple yave iyo inonyanya kukosha mhando kune vatengi kwegore rechitanhatu rakateedzana.Mhedzisiro yakaziviswa mushure meongororo ye13,000 yevatengi vekuAmerica maonero pa228 mhando.
Mabhureki ane hukama anopinda mumwoyo yevanhu nekugara achiita zvinhu zvinoita sezvisingabviri.Vanogona kukurumidza kugadzirisa kune zvinoshanduka zvinodiwa uye zvinotarisirwa nevatengi vavo.Asi vanoita izvi kuti varambe vaine mafungiro echokwadi kwavari.
Vatengi vakapindwa muropa.Aya makambani anoziva zvakakosha kune vatengi vavo uye vanowana nzira nyowani dzekuzadzisa zvavanoda zvakanyanya.
Zvisingaperi pragmatic.Aya ndiwo tsigiro yedu yekuita kuti hupenyu huve nyore nekupa chiitiko chakafanana.Vanogara vachichengeta vimbiso dzavo.
Kunyanya kufemerwa.Aya ndiwo mazita emazuva ano, akavimbika uye anokurudzira.Aya mabhureki ane chinangwa chakakura uye anogona kubatsira vanhu kuziva hunhu hwavo uye zvavanotenda.
Comprehensive innovation.Aya makambani haambozorora uye anogara achitsvaga zvirinani zvigadzirwa, masevhisi uye zviitiko.Vakapfuura vakwikwidzi vavo nemhinduro itsva dzekusangana nezvinodiwa zvisina kuzadziswa.
Apple zvakare yakahwina rukudzo rwepamusoro, chinzvimbo chekutanga muongororo yedu, uye kuhwina padyo nekukwana mune zvese zvina zvakakosha zvinhu.Gore rino, rinoramba richikunda rudo rwevanhu nekuvandudza, kuvimbika uye kurudziro.
Pakati pevatengesi vekutanga kuvhara zvitoro nekuzvidira, iyo yakaderera-mutengo iPhone yakatangwa muna Kubvumbi, iyo yakabatana nevatengi vanonzwa mari.Iwo maMacs matsva uye iPads akashamisa vashandi vemumba nevadzidzi.NeApple TV (tinokuda, Ted Lasso), inozvimisikidzawo seyakajeka yemukati.
Haisi netsaona kuti denda rakakanganisa maonero ekukosha kwemhando.Kukosha uye kukosha kwehunyanzvi hweApple huri kuramba huchiwedzera.Vanhu vazhinji vanozviwana vachishanda uye vachidzidza kumba, uye kudiwa kwekudzidzira kumba kwaitawo kuti Peloton isimuke kubva kuNo. 35 gore rapera kusvika kuNo.
Kana magyms nemastudio akavharwa uye maekisesaizi asingakwanise kurovedza muviri, vanoziva kuti vanoda dikita rehutano hwepfungwa kupfuura nakare kose.Peloton akavaponesa nezvibodzwa zvepamusoro zve "kuvaka hukama neni," uye kutengesa kwemabhasikoro ayo ekurovedza muviri uye matreadmill zvakapotsa zvakapetwa kaviri.Asi zvinonyanya kukosha, zvinovabatanidza nevamwe kuburikidza nenharaunda dzepamhepo uye nekuwedzera mafomu eiyo-chaiyo-nguva uye pre-yakarekodhwa maekisesaizi.Aya matombo anokosha ari kutyaira katatu-manhamba ekutora nhengo uye zvinoshamisa kuderera kwemazinga ekudonha.
Dingindira iri riripo pane ese rondedzero, kusanganisira Amazon, iyo iri pachinzvimbo chegumi, uye inotsanangurwa se "inonyanya kukosha" kana munhu wese achitenga kumba.
Nekuvandudzwa kwe e-commerce kunokwezva kutarisa kwevatengi, kunyangwe paine matambudziko makuru mukutengesa keteni, Amazon yakaita basa rakakosha mukubatsira vanhu kuwana zvavanoda.Uye inoramba ichikwira muzviratidzo zvakakosha zvepragmatism ("kusangana nezvinodiwa zvakakosha muhupenyu hwangu") uye kutarisisa kwevatengi ("Handigone kufungidzira hupenyu hwangu pasina iyo").Vanhu vanofarira hunyanzvi hwayo uye vanoti "inogara ichitsvaga nzira nyowani dzekuzadzisa zvandinoda."Isu tinogara tichitsvaga musika uyo Amazon ichakunda inotevera.
Zvechokwadi, Apple inowanzokunda kurumbidzwa, kusanganisira gore rakapera yakanzi ndiyo inonyanya kukosha mhando munyika.
Nhau dzichangoburwa kubva kuCupertino.Isu tichakupa iwe nhau dzichangoburwa kubva kumuzinda weApple uye decipher fictitious chokwadi kubva kufekitori yerunyerekupe.
Ben Lovejoy munyori weBritish tekinoroji uye EU mupepeti we9to5Mac.Anozivikanwa neake monographs uye diaries, akaongorora ruzivo rwake neApple zvigadzirwa nekufamba kwenguva uye akaita ongororo yakazara.Akanyorawo zvinyorwa, akanyora maviri ehunyanzvi anonakidza, mashoma maSF mapfupi uye rom-com!
Nguva yekutumira: Mar-01-2021