Eli nqaku lapapashwa okokuqala kwiHot Pod, incwadana yeendaba ekhokelayo kushishino malunga neepodcasts zikaNick Quah.
Eli nqaku lapapashwa okokuqala kwiHot Pod, incwadana yeendaba ekhokelayo kushishino malunga neepodcasts zikaNick Quah.
Nasiphi na isishwankathelo sonyaka ophelileyo siya kuqala kwaye siphele nge-COVID, nokuba sithetha ngeepodcasts kuphela.Xa kucingwa ukuba kwenzeka ntoni, akunakwenzeka njani ukuba kube njalo?
Ngo-2020, ixesha lokuphila e-United States lisanda kudlula iinyanga ezimbini, kwaye i-counties e-United States iqalise ukuphumeza amanyathelo okuthintela kwangaphambili, atshintshe kakhulu indlela yemisebenzi yemihla ngemihla.Ubungakanani bemisebenzi bunciphile, amashishini avaliwe, kwaye njengoko le nto inkulu neyoyikisayo isenzeka macala onke kuthi, ukungaqiniseki okuninzi kufike ebantwini.Ekupheleni kuka-Matshi, xa uninzi lwabantu baseMelika bengekayazi into eza kwenzeka, ekuhambeni kwexesha, abo baqhuba ishishini le-podcast baqala ukusokola ngeziphumo ezinokuthi zibekho.Oku kunayiphi impembelelo kwindlela endiziphilisa ngayo?Kuya kuba kubi kangakanani oku?
Iziphumo zaba zimbi, kodwa okwethutyana.Ekuqaleni, inani leepodcasts liphulaphule ukuhla okuphawulekayo, kuba ukunyamalala kokuhamba kwasusa enye yezona ndawo ziphambili zabathengi kwimidiya.Ukungaqiniseki kwezoqoqosho okubangelwa kukuvalwa kwelizwe lonke kuye kwakhokelela ekuhlaziyweni kunye nokunciphisa uhlahlo lwabiwo-mali lwenkcitho phakathi kwabakhangisi, okwenza kube lula ukuba iinkampani zepodcast zilungele.Kwangaxeshanye, umsebenzi uyaqhubeka: umshicileli kunye neqela lemveliso baye bahlengahlengisa ngokusisiseko indlela abasebenza ngayo.Kubekho utshintsho olubanzi, olutshintshela kwindlela yokusebenza ekude: umamkeli-ndwendwe wafudukela kwikhabhathi yakhe (nantsi iIra Glass, iisuti kunye neekawusi), imiqamelo yafunjwa, kwaye abasebenzi bagcinwa kwindawo.Yenze ukuthomalalisa okungenakuthintelwa ngokwembali: Ewe, umgangatho weaudio unokuhla, kodwa kuyo nayiphi na imeko, kukho izinto ezibaluleke ngakumbi.Ngelo xesha, kwakungacacanga ukuba yonke le nto yayiza kuqhubeka ixesha elingakanani.Ndikhumbula kakuhle umphathi owathi kum ngasekupheleni kukaMatshi: “Ewe, sonke sahlala kwigumbi lokuhlala okwethutyana, kodwa ndicinga ukuba siza kubuyela kwisitudiyo malunga neenyanga ezintandathu.Kude kube namhlanje, ilizwi elisemva kwentloko yam lisancuma ziintlungu.
Isithonga asizange sihlale ixesha elide.Ekupheleni kwehlobo, kukho imiqondiso yokuba abaphulaphuli abaphakathi bazinzile kwaye sigqiba unyaka.Abanye abantu banethemba elipheleleyo lokuba abaphulaphuli banokudlula inqanaba ngaphambi kowama-2020. Ndicinge ngezinto ezininzi ezinokubangela oku kuchacha.Ezinye izizathu zingabalelwa kutshintsho olusisiseko kwindlela abaphulaphuli abadibanisa ngayo iipodcasts ebomini babo: inani leeseshoni zokumamela endleleni yokuya nokuphuma emsebenzini ekuseni liye lancipha, inani leeseshoni zokuphulaphula liye landa emva kwemini, kwaye njengoko abantu beza nendlela entsha Yiza ulungiselele usuku lwakho, kwaye into ethile phakathi kokwandiswa kwexesha.Ndiyakrokrela ukuba ezinye iziphumo ebezingalindelekanga zonikezelo nazo ziya kuqwalaselwa, njengoko abantu abaninzi abadumileyo kunye neetalente bavinjwa ithuba lokubukela iinkqubo zikamabonwakude okanye benze eqongeni, kwaye endaweni yoko basebenzise imithombo yepodcast (kunye nezinye iindawo zopapasho) ukuzigcina zihambelana. Ubudlelwane phakathi kwabo.Abalandeli.Kuyafaneleka ukuvuma ukuba kukho inyani emnyama: le yimeko apho iindawo ezinkulu zelizwe ziqhubeka nokuphila, ngokungathi akukho bhubhane, kwaye kweli candelo labemi baseMelika, imiba "eqhelekileyo" yangaphambi kobhubhane ukuqonda kwakhona ubomi bemihla ngemihla- Kubandakanya ukuhamba yonke imihla kunye nokuqhuba umthambo.
Andifuni ukuthi siza “kubuyisela ishishini lepodcast endleleni” ukuze iphele kulo nyaka, kuba esi sakhiwo asiziva sichanekile ngokupheleleyo.Ndicinga ukuba ungatsho ukuba ishishini le-podcasting liye lakwazi ukuzinza, ngaphandle kwento yokuba ifuthe elipheleleyo lezoqoqosho kwishishini le-podcasting kunye nobhubhani ubukhulu becala bahlukanisa iingcali ngendlela efanayo.Ewe, eminye imiba yemveliso yepodcast ifanelekile ngakumbi kule meko yentlekele-ixabiso eliphantsi, ukukwazi ukufumana imveliso ekude kunye noqhagamshelo olukude, ukuma koluntu, njl. ngenxa yokuba zombini inkcubeko yemveliso kunye nokusetyenziswa isekelwe kwisiphelo sethamsanqa lezinto ezibizwa ngokuba yi "K-shaped" recovery.
Ngapha koko, sihambile kule kholamu ngaphandle kokukhankanya iSpotify, ke masiqalise.Ndicinga ukuba iqonga lokusasaza iaudio yaseSweden lingenile ngo-2020, kodwa ndinezimvo ezahlukeneyo malunga nendlela ekufanele liphuhlise ngayo kulo nyaka.(Uyazi, njengathi sonke.) Inkampani yaqala ngo-2020 kwaye yabhengeza ukufumana iRinger ngexabiso eliphezulu le-250 yezigidi zeedola.Le ntshukumo ibonisa ubukho bayo kwezemidlalo, impembelelo yehlabathi, kunye nolawulo lwetalente yesitudiyo.Umnqweno wethiyori.Isenokuba sisiqalo sezihloko ezinde ezibuyela emva.Bekufanele kube ngunyaka weSpotify, kwaye uninzi lwemisitho kulo nyaka yayimalunga neoksijini engena kuyo yonke enye into ekwi-ecosystem, ngelixa abanye bezama ukukhuphisana kwindawo efanayo.Kodwa impembelelo yobhubhane iyiphazamisile ibali layo, nangona inkampani ithathe uthotho lwamanye amanyathelo abalulekileyo-nokuba yayikuphela kwesivumelwano sikaJoe Rogan, ukusungulwa kwepodcast kaMichelle Obama, umlambo wezivumelwano noKim Kardashian kunye noWarner Bros. kunye noWarner Bros. DC, njl. njl., kunye nokunye ukufunyanwa okukhulu ngendlela yeemegaphones, zonke ezi zinto zifunyenweyo zibaluleke kakhulu-kusekho iimeko apho inkampani ayinako ukuliqonda ngokupheleleyo ibali layo, ngokuyinxenye ngenxa yolu dumo. Esi sifo ngokuyinxenye kungenxa yokungaqiniseki ukuba ubhubhane uzisa ngakumbi kwiSpotify, ekufuneka ilungelelaniswe phakathi kwethemba le-podcast-centric kunye nemifanekiso yentengiso exubeneyo ebangelwa ngubhubhane.
Kuyavela ukuba ubunzima beSpotify buvulela abanye umnyango.Ukuba u-2019 ngunyaka apho iSpotify iya kwakha kwakhona ipodcasting ecosystem, ke u-2020 iya kuba ngunyaka apho uninzi lwabakhuphisana nabo (ingakumbi abo balingana nobungakanani) baya kuyiphinda kabini imizamo yabo yokuhlangana neqonga laseSweden.I-iHeartMedia iyaqhubeka nokutyhalela phambili ngokuvakalayo nangobumdaka, ikhupha utyikityo olutsha lwetalente olubonakala lungenasiphelo kunye neekhontrakthi zokusebenza, isebenzisa ubudlelwane bayo bosasazo olukhulu ukukhuthaza ukutsibela kwayo kwizinto zala maxesha, kunye neenzame zizonke zokuzisa inguqu entle kwinkampani., Ngenxa yokuba izama ukutsala ingqalelo yabantu ukuze bangabikho phantsi kokunciphisa okunzulu kunye nokunciphisa kwinqanaba lesikhululo sikanomathotholo.Esinye isigebenga esidala sosasazo lwehlabathi i-SiriusXM nayo yangena emarikeni kwaye yachitha i-320 yezigidi zeedola ukufumana i-Stitcher, umxhasi othembekileyo weshishini le-podcast, ukuze azame ukubaluleka kwintsimi entsha.Kwangelo xesha, iAmazon, ekudala inobudlelwane obungenasiphelo kunye neepodcasts, ngoku ikulungele ukujoyina kwakhona.Nangona kunjalo, eyona ndlela ilindelekileyo yenkampani eya phambili ayikacaci, kuba ingxilimbela yetekhnoloji yeBezos ibonakala ifumana amasebe ayo amabini anxulumeneyo, iAudible kunye neAmazon Music, ukuqhubela phambili ngeendlela zabo eziphikisanayo, nokuba abantu bacinga ukuba kuyabiza ukufumana iWonderery.Imayile yokugqibela nayo iyaqhubeka.
Unokufunda la mayelenqe kwinqanaba le-Big Podcasting, nto leyo eluphawu lokudityaniswa ngakumbi kushishino.Ukuhlanganiswa ikakhulu kulawulo lwamandla kunye nokunyuswa kwengeniso, kwaye ukuba ngamnye kwaba bathathi-nxaxheba bafikelela kwisikhundla sabo esilindelekileyo kwi-podcast ecosystem, sithetha ngemeko apho uninzi lwemisebenzi kunye nengeniso inokuphelisa enye yezi nkampani. nokuba kube kanye.Kukwakho nomzobo onokuba ngunobangela.Impembelelo yobhubhane ikhokelele ngokuthe ngqo kubukhali bezi ziphumo zidibeneyo.Ndikhetha olu hlobo lokufunda, ukuba alukho ngokuthe ngqo ("Ubhubhani wonakalise kakhulu umgca wam osezantsi, ixesha lokusebenzisana okanye ukuthengisa noMthathi-nxaxheba weNkampani X"), kwaye ngokungathanga ngqo ("Ndinexhala malunga nokungaqiniseki kobhubhane, kunye neNkampani. Umdlali X usebenzisana okanye uthengisela inkampani”).
Ibar esecaleni ekhawulezayo.Nangona bendilindele ngokuzeleyo ukufunyanwa okungakumbi kulo nyaka, nokuba bekungekho bhubhani, khange ndilindele ukuba iNew York Times ibe ngumthengi osebenzayo kwimarike yomsindo.I-Times ayizange isebenze kwindawo engenazo iimfuno ezizodwa.Kulo nyaka ifumene iinkampani ezimbini zomsindo: i-Audm, inkonzo elungelelanisa imisebenzi yefomathi ende kumava omsindo, kwaye, ngokugqithiseleyo, i-Serial Productions.Ukujonga emva, "Amaxesha" inokuba yeyona ndawo ifanelekileyo yeSnyder, iKoenig & Co., ngumdlali weendaba obalaseleyo, okwaziyo ukubonelela iqela ngamalungiselelo, udumo kunye nemali (ewe), ngokuphakama kwayo inkqubo yendalo.Ukungena kwiMveliso yeSerial yeSpotify okanye iHeartMedia yinto engakholelekiyo, kwaye ivakala ilusizi ngendlela elusizi.
Kwimeko nayiphi na into, kunye nokuvuselelwa kwe-Big Podcasting ngokwayo, kunyaka odlulileyo, siye saqala ukubona into enokuthi isetyenziswe njengebhalansi efanelekileyo: ukuqala komsebenzi womsindo ohleliweyo.Nangona iiyuniyoni bezisoloko zingumba wabasebenzi bosasazo lukawonke-wonke (kunye neHollywood), ngo-2020, abasebenzi beaudio kwiinkampani zemidiya yedijithali baya kuyityhala ngenene imanyano ukuba ibenze bathathelwe ingqalelo yabasebenzi bokuyila bafanele ukuqondwa yimibutho yodidi lokuqala.Phantsi kwesikhokelo seWGA eMpuma, olu tyhalo luye lwabonakala ngakumbi nangakumbi, kwaye umanyano lombutho oluqulunqwe ngamasebe amathathu omsindo aphethwe nguSpotify uye watsala umdla wangoku.Ngokunxuseneyo neli qela labasebenzi, kulo lonke ihlobo, kwabakho incoko ekhawulezileyo nebalulekileyo malunga nobunini bepropathi enomgangatho ophezulu wokuqonda kunye nokuba bangaphi abadali ekufuneka babekho kolu qoqosho lutsha lwepodcast.Ukwahluka kunye nethemba labadali bemibala yimilinganiselo esembindini yentetho, kwaye ukugqwesa kwayo kuye kwaphenjelelwa kwinqanaba elithile yintshukumo yobulungisa bobuhlanga ebangelwe lihlobo, kwaye ubhubhane uye wabalaselisa iingozi zokuba ngumsebenzi ngeendlela ezininzi- hayi kuphela Ngumsebenzi onobuchule, kwaye lixesha labasebenzi-inkqubo yabasebenzi yaseMelika ayikhathaleli abasebenzi.
Ngenxa yokuba sisanda kuqalisa ukukhasa ngaphantsi komhlaba, isihogo sonke sixakeke kakhulu kwiinyanga ezilishumi elinesibini ezidlulileyo, mhlawumbi sinqabile.Amagama e-1,500 adlulileyo agubungela kuphela izihloko ezimbalwa ezikhethiweyo zonyaka, kwaye zininzi izihloko: sinokuqhubeka sijonga emva kubudlelwane obukhulayo phakathi kweHollywood kunye nepodcasting, kunye nesikhundla esitsha esinomdla se-Apple kwindalo yonke (kunye nembali).Ukuhamba kukaSteve Wilson), ukunyuka kwe-podcasting ye-right-wing kunye novavanyo lwayo lobudlelwane phakathi kwe-podcasting kunye nosasazo.Kodwa heyi, sinendawo eninzi kuphela, kufuneka uhlale ufikelela kwindawo yokugcina.
Nangona kunjalo, into yokugqibela endifuna ukuyishiya kukuba zombini i-clichéd kwaye isachanekile ngokupheleleyo.Kule minyaka mibini idluleyo, kukho iziganeko ezininzi eziye zandenza ndakhwaza ndathi: “Oku kuphawula ukuphela kweli xesha.”Ndiye ndanyanzeleka ukuba nditsho ukuba isiganeko ngasinye esitsha sibonisa ukuba yonke ijika endiyenzayo kule ndawo ayilunganga, kwaye andiqinisekanga ukuba yeyiphi isiganeko esiya kuba ngulo mqondiso kude kube namhlanje.Nangona kunjalo, kungakhathaliseki ukuba kwenzekani, ngokujonga emva, kubonakala ngathi sisikhonkwane sokwenyani.Kulo nyaka uphelileyo, ubudlelwane phakathi kwe-coronavirus kunye nokudityaniswa kunye nokuguqulwa kobudlelwane phakathi kwenkunzi kunye nabasebenzi bokuyila ngokwenene ibe lutshintsho.Ngokunyanisekileyo, ndizimisele ngoku.
Lo nyaka usemtsha kwinkumbulo yam.Ndiyakwazi ukukhumbula iziganeko ezithile ngokupheleleyo nangokucacileyo, njengencoko yam yobuso ngobuso nomntu ekuqaleni kukaMatshi malunga nokuba kufuneka baqhubeke nokubhabha phesheya ukuze bathathe inxaxheba kwiinkomfa zabezindaba ngaloo mpelaveki, kodwa kukwanzima ukuba ndikhumbule eli xesha. kwiveki ephelile.Ndibhale amanqaku alencwadana.Lilonke, eli xesha lophononongo lokuphela konyaka libonakala linzima kunesiqhelo, kuba konke ukuphulaphula nokubhala endikwenzileyo kwiiveki ezimbalwa ezidlulileyo bekuvakala ukuba le yinto eyenziwa ngomnye umntu.
Nangona kunjalo, ngenye ingqiqo, le ngqiqo yokwahlukana inika umbono oluncedo, ongakhathaliyo endinokuthi ndibukele ingxelo yam yepodcast kulo nyaka.Ukuza kuthi ga ngoku, ndichithe iveki ephelileyo ndifunda iprofayile yam kwiHot Pod kwaye ndabona imixholo endikhathazayo ngamaxesha ahlukeneyo.Lo ngumsebenzi okhanyiselayo kakhulu ondivumela ukuba ndibeke phambili into endicinga ukuba yiyona nto ndiyibonakalisayo kulo nyaka, ukuba ndicinga ukuba ukuzimela kuye kwaba nomtsalane kwakhona, nakwiipodcasts ezinabaphulaphuli abaninzi kwaye zibalulekile kwinethiwekhi okanye iqonga.Yithi,
Ukucacisa into endiyithethayo, ndifuna ukuphonononga ibinzana elithile endilibhalileyo kumboniso ka-2020 okhutshwe ekuqaleni kwalo nyaka: "Iipodcasts ezizimeleyo zinokujongana namaxesha anzima."Ukuthathela ingqalelo i-coronavirus, into esiyenzileyo kule kholamu Uqikelelo oluninzi aluyi kuguga ngakumbi ngakumbi, ndithathela ingqalelo uqikelelo lwam lokuba iindawo ezibonakalayo ezinjengezitudiyo okanye iindawo zokusebenzisana ziya kuba yimithombo engcono yengeniso-kodwa ndiyawuxhasa umbono. yeepodcasts ezizimeleyo.Enyanisweni, konke ukudibanisa kunye nokufunyanwa esikubonileyo kwiinyanga ezilishumi elinesibini ezidlulileyo kwazisa ukuxhalaba okukhethekileyo kunye nexesha elingaqinisekanga kwiinkampani ezininzi ezizimeleyo, ngakumbi ezo nkampani zithembele ekutshintsheni izandla okanye utshintsho kwisikhokelo kunyaka odlulileyo.Inkampani eyenza imali kwisiza.
Emva kokuba ndiyithethile loo nto, ezinye zeempendulo kula maxesha anzima zandothusa.Xa ipodcasting imatsha emanzini angaziwayo exesha elitsha ngeendlela ezininzi, umntu uziva ngathi ubuyela kwixesha elidlulileyo: into yokuba iinkqubo ezithile eziphakathi okanye ezinkulu ziphendulwa kwi-intanethi okanye amaqonga akhetha ukuzimela kwakhona.uqhagamshelwano.Kwiminyaka emva kokukhethwa kwakhona, ngandlela-thile, imfihlelo yokuphumelela kwentsebenzo ehlonishwa kakhulu kukufumana indawo yokuhlala ixesha elide okanye umxhasi wayo.Mhlawumbi luthungelwano lwepodcast, okanye isikhululo sikanomathotholo sikawonke-wonke, esiya kwenza imali kwaye sinciphise imingcipheko yemihla ngemihla yomdali ngokutshintshiselana ngengeniso kunye/okanye ukuncitshiswa kwepropathi enomgangatho ophezulu wokuqonda.
Ngoku, ngokoluvo lwam, umnqweno ukude kumgca.Imisebenzi emininzi isakhangela kwaye izuze kuyo, eli liqabane elilungileyo.Awusaziva ngathi kuphela kokuphela komdlalo ekhadini.Oku kungenxa yokuba kuye kwacaca ngakumbi ukuba iinzuzo ezinkulu zolu buhlakani zizithintelo.Ngoku, ulungelelwaniso luselubala-ndicinga ukuba le yinto elungileyo.Masingenzi luthando naziphi na iziphumo apha.
Ngalo lonke uncedo lweentengiso zentengiso, amaqabane enethiwekhi anokuthi akhuphe ngokukhawuleza umxholo onje ngePanoply (ngoku ebizwa ngokuba yiSpotify's Megaphone).Okanye, banokuthi ngequbuliso bacuthe ubungakanani boluhlu lwabo lwepodcast olufana ne-KCRW kweli hlotyeni (ukuvumela imiboniso enje Apha Yiba nezilo zihamba zodwa kwihlabathi kwakhona).Ebutsheni balo nyaka, ingxwabangxwaba ngobunini bamalungelo obunini kushicilelo lwengqondo yaphenjelelwa koku.Kuvakalelwa kukuba ngoku kukho ukuqonda ngakumbi iindleko kunye neenzuzo zokuthatha inxaxheba kubavakalisi abakhulu.
Ukususela kwi-2014 ukuya kwi-2015, kwakukho inani elincinci lemisebenzi edibeneyo kunye nothungelwano oluzimeleyo oludibanisa imisebenzi ezimeleyo malunga neenjongo ezifanayo kunye nezibonelelo ezabelwana ngazo: Iviwe, i-APM ye-Infinite Guest, i-Radiotopia, njl. Ukususela ngoko, abanye babo bayekile uku zikhona, ngelixa abanye baye babethwa ludumo kulo nyaka, kodwa kutshanje, eminye imizekelo iye yavela kwaye yaqala ukuchuma: Isihlwele eNew York City, Hub & Spoke eBoston, The Big in Glasgow Light.Onke la maqumrhu abheja ngokuzimela ngentsebenziswano, kwaye ukuza kuthi ga ngoku, ukubheja kubonakala kusebenza.
Kwakukho amanye amanqaku edatha kunyaka odlulileyo andenza ukuba ndicinge.UHelen Zaltzman (uHelen Zaltzman) washiya iRadiotopia ukuba atshintshele kwimodeli entsha esekelwe kwi-Patreon endaweni yokufuna intsebenziswano ye-post-PRX kunye nabanye abavakalisi be-podcast.Emva kokuchithwa kwelungiselelo lakhe ne-KCRW, uJeff Entman wabuyela kwimowudi yerediyo yasekuhlaleni ekhankanywe ngasentla.Ngapha koko, kulo nyaka u-Rose Eveleth uye wandisa ipodcast yakhe ezimeleyo, iFlash Forward kwi-Intanethi kwaye wongeza iinkqubo ezimbini ezintsha ngalo mbandela.Emva koko kukho i-Hollywood Manual, inkqubo ye-"Werewolf" ehlala ixesha elide, ephinde yakhetha ukwakha i-archives yayo enkulu ngokusekelwe kwinkululeko ye-Patreon, ebonakala ngathi emva kokuba i-SiriusXM ifumene i-Stitcher.
Xa imali eninzi ithengiswa kwiipodcasts kunanini na ngaphambili, abakhi-mkhanya bangaphandle banokucinga ukuba ukuleqa imali kuphela komdlalo edolophini.Kodwa, njengesiqhelo, njengoko iqondo lokungena ngaphakathi linyuka, imali iya kuba neemeko eziqhotyoshelweyo.Ingathatha uhlobo lwethagethi yokukhuphela, okanye inokuba ngumqobo wokudala, okanye unciphise nje inzuzo yokwenyani.Nokuba ngentsebenziswano yakutshanje ye-Acast kunye ne-Patreon, okanye nge-Substack's podcast yokubamba iBeta, imali kunye nenzala zisetyenziselwa ukuphuhlisa izisombululo ezingcono zobugcisa ukwenza inzuzo kwiimali ezizimeleyo.
Ukuzimela (okanye ukuhlala uzimele) akulokhetho olulula, kwaye kusenokwenzeka ukuba eminye okanye yonke le mizekelo ndiyikhankanyileyo kwixesha elizayo ekugqibeleni iya kufuduka ngaphakathi, yenze utyalo-mali okanye itshintshe imodeli yazo ngezinye iindlela.Ndiya kuqalisa ukusebenza kwiholide yokubhala i-Hot Pod ekuqaleni kuka-2021. Kwangaxeshanye, ndiya kusebenza kwezinye iiprojekthi zokubhala, kwaye ndinomdla kakhulu wokubona ukuba xa ndingasayi kujonga iprojekthi nganye yophuhliso ngononophelo, konke oku kuya kuphumelela. ibe kum Into ebonakala ngathi veki nganye isondele kakhulu.Kodwa okwangoku, ekupheleni kuka-2020, xa ndijonga emva kulo nyaka, eyona nto yandothusayo kukuba ndabona ukuba abadali bebenokukhetha ukuyingenisa kwixesha lenkampani ngoku eliziko lepodcasting, kodwa hayi. .
“KuMkhonzi wePod” yangomso, uMorra Aarons-Mele ebekumboniso kule veki ukuze athethe ngodliwanondlebe lwakhe lwepodcast ethi The Anxious Achiever through Harvard Business Review.
Kukho amagama amaninzi alungileyo malunga nendalo yangoku yomsebenzi kutshanje, nokuba uyithanda ngokwenene into oyenzayo.Kudala ndifumanisa ukuba isiko loshishino linentiyo, kwaye into ebuhlungu kukuba ubuntununtunu babazalwana bosomashishini bucaphukisa kakhulu ekujongeni phantsi ubuntu.Kodwa kuphela kwiinyanga ezimbalwa zokugqibela apho ndaqala ukusebenzisa ukucinga kwam ukubeka uhlobo oluchaseneyo lomsebenzi wanamhlanje ngaphakathi kwenyani yomgaqo-nkqubo waseMelika, kwaye le nyaniso ayizange ikhuthaze kakhulu umsebenzi owenzayo njengendlela yokwahlula abantu.Esi sisityhilelo esindenza ndibathiye ngakumbi oosomashishini abazalwana.
Kuyo nayiphi na imeko, kungenxa yale mvelaphi ukuba ndiyithanda kakhulu ka-Aarons-Mele "Abaphumeleleyo abaxhalabileyo", ikakhulu kuba ivula incoko malunga nenkcubeko yequmrhu, ekufuneka ikwazi ukuhlangabezana neemfuno zempilo yengqondo ngokubanzi.
Ungafumana abaSebenzi bePod ezahlukeneyo kwiApple Podcast, Spotify, okanye usetyenziso lwePodcast yomntu wesithathu oludityaniswe nenkqubo evulekileyo yopapasho.Kukwacetyiswa ukuba usebenzise esweni idesktop.Yabelana, shiya uluvo, njalo njalo.Sithetha ngoMkhonzi wePod…, siza kukhupha iziqendu ezitsha rhoqo ngooLwezithathu minyaka le kude kube sekupheleni kwalo nyaka, ngoko ke nceda unikele ingqalelo kwisondlo.
Ukongeza, ndifuna ukuthi: Ndiyazingca kakhulu ngalo msebenzi!Enkosi kakhulu kubalingane beRococo Punch-bonke bazolile kakhulu kwaye banetalente-ngokuthatha inxaxheba kule projekthi kunye nam, ngokunyanisekileyo ndicinga ukuba lo ngowona msebenzi ubalaseleyo endakha ndawenza.Ukuba awukayizami okwangoku, nceda ucinge ngokumamela.Owu, kwaye yonke ingqokelela yeepodcasts zam ezilungileyo zika-2020 iphumile ngoku.Yifumane kwimpandla ul.
Kwikholamu ekupheleni kwalo nyaka, esinye seziganeko zokugqibela endithathe inxaxheba kuzo ngokwam ibikwiNgqungquthela yeHot Pod ebibanjwe ekuqaleni kukaMatshi, zonke bezitshixiwe.Kuphithizela kwigumbi lokuhlala eliphambili lehotele yaseBrooklyn, bekukho abantu abamalunga nama-200 kwaye mna ngokuthobekileyo besibuza ukuba masixhawule izandla okanye sigobe iingqiniba zethu-sicinga malunga nendlela i-ecosystem esasazeke ngokwembali yeepodcasts ekufuneka iphendule ngayo kuphuhliso lwayo, kwaye ngokwenyani. ixesha Isitofu semali ngesiquphe.
Kwangolo suku lunye, i-symposium malunga neSpotify kunye neSony Music Entertainment yavulwa.Ezi nkampani zimbini azikho kuphela abatyali-mali abasebenzayo kwi-podcasting, kodwa ziyenzeka kuqala ukuseka isidima kunye nomgca osezantsi kushishino lomculo.Ndabamba ingxoxo yephaneli kwisicwangciso sikaSony esakhulayo sepodcasting, kwaye eqongeni, ndabuza usekela mongameli wenkampani yentengiso yepodcast ukuba ubuncinci ngandlela ithile izenzo ezifanayo zeSpotify ziphefumlele amabhongo epodcasting kaSony.
Uthe: "Abadlali abafanayo abaqale ukudibanisa imibono yepodcasting bangabona badlala indima enkulu emculweni, nto leyo ngokungathandabuzekiyo isenze sagqiba ekubeni siseke isebe lepodcasting."“Siyabazi abo badlali kunye nendlela yokusebenza nabo.Yile nto sinokuzisa etafileni.Amandla.”
Njengoko benditshilo kamsinya emva koko, oku kuvakala ngathi yindlela yozakuzo, ebonisa ukuba ukubandakanyeka kukaSony Music kwipodcasting yayiyimpendulo yokhuphiswano ngokuthe ngqo kwiSpotify.Ukujonga emva, le ncoko yandinceda ukuba ndiqonde unyaka ka-2020. Ngokoluvo lwam, amabali aphambili malunga nomculo kunye nepodcasting kunyaka ophelileyo awabandakanyi kuphela umxholo ngokwawo, kodwa kunye nobudlelwane obusondeleyo phakathi kobuchwephesha bomxholo, kunye nendlela amaqonga abeka ngayo I-ajenda yomxholo ixesha lonke kwishishini le-podcast-njengokuba bebeneminyaka emininzi Ukusukela umculo kuyafana.
Makhe sijonge kwi-UX kaSpotify njengowona mzekelo uphambili.Siyabona ukuba inkampani inenjongo yokubeka iipodcasts phezulu kumculo ukuze yenze i-hybrid entsha, ukuphulaphula okomntu kunye namava okuncoma ukuze kukhuphisane nosasazo lwe-terrestrial kwaye kwangaxeshanye yenza ababhalisi bangene kwinkonzo.Kukho uluhlu olutsha lweemveliso, ezifana neDaily Wellness, Daily Drive, Daily Sports, kunye neThe Up Up, ezidibanisa umculo owenziwe ngumntu kunye nothotho lwezicatshulwa ezikhethiweyo zepodcast ezihambelana nezihloko ezithile (umzekelo, ukucamngca, ezemidlalo, imicimbi yangoku).Ngokulandelayo, njengoko benditshilo kwiHot Pod ekuqaleni kwalo nyaka, olu luhlu lwadlalwayo lomculo / ipodcast edibeneyo ikhuthaza ukwenziwa kwe "microcasts," okanye iziqendu ezimfutshane zepodcast ekulula ukwetyisa, kwaye zifaneleke ngakumbi kuluhlu lokudlalwayo oluxineneyo.Dlala kwaye uvumele abaphulaphuli baphulaphule.Phambi kokuchitha ixesha elingakumbi kumboniso wonke, “isampulu” iyelenqe elinikiweyo, kanye njengomlandeli womculo omamele ingoma enye ngaphambi kokuba angene kwicwecwe lilonke.
Kutshanje, i-Spotify iqalise ifomathi entsha yemveli ngo-Oktobha 2020. Ngenxa yokudibanisa ngokuthe ngqo kunye ne-Anchor, i-podcasters inokongeza ngokusemthethweni iingoma zomculo ezipheleleyo kwiinkqubo zabo, ngaloo ndlela behlawula intlawulo kubanikazi bamalungelo omculo.Kunyaka wokuqala, oku kwakubonakala ngathi luphuhliso oluhle, kunye nenkqubela phambili encinci yokulungelelanisa inkqubo yelayisensi yomculo yeepodcasts, kunye neenkqubo zomculo wepirated zaqhubeka zivela kwiinkonzo zokusasaza ezifana neClockwork.
Kodwa oku kude nokugqibelela.Ukongeza, oku okunene kubonisa ubunjani bempembelelo kaSpotify kuyo yonke imboni yepodcast, njengoko iqinisa inkqubo yendalo evaliweyo yenkampani ngokuhamba kwexesha (iinkqubo ezinomculo opheleleyo odlalwa kwi-Anchor zinokulayishwa kuphela kwiSpotify).Namhlanje, enkosi malunga ne-1 yeebhiliyoni zeerandi ekufunyenweyo ukuza kuthi ga ngoku, iSpotify inezabelo ngokuthe ngqo phantse kuyo yonke indawo yekhonkco lexabiso loshishino lwepodcast, ukusuka kumxholo (Gimlet, Ringer, Parcast) ukuya ekusasazeni (i-anchoring) kunye nokwenza imali (Datoutie)).
Ngokucacileyo oku kuye koyikisa ezinye iinkampani zetekhnoloji ezifana neApple kunye neAmazon, ebonakala ngathi iyabaleka ukubamba kwaye idibanise izicwangciso zabo zepodcasting.Ngenxa yeengxaki ngendlela yokuqaliswa, i-Amazon Music kunye ne-Audible yongeza iPodcast kwinkonzo yabo ngoSeptemba, kwaye ngoku inomxholo okhethekileyo ojongene nabantu abadumileyo abafana no-DJ Khaled kunye no-Common.Ngokufanayo, ndicinga ukuba eyona ntsingiselo inkulu ejikeleze i-Amazon podcasting ngo-2021 ayingomxholo kuphela, kodwa nendlela iAmazon eya kudibanisa ngayo ipodcasting kwi-ecosystem yayo enkulu yetekhnoloji, ngakumbi izithethi ezilumkileyo.Kunyaka ozayo, umgca phakathi “kweqhinga lepodcast” kunye “necebo lelizwi” unokuqhubeka nokufiphala.
Kwangaxeshanye, abanikazi bomxholo wemveli kunye namaqabane anika ingqwalasela enkulu ekuphuhlisweni kwezi nkonzo zomculo, baqonde amathuba okusetyenziswa okunokwenzeka, kwaye baqalise iinkqubo ezahlukeneyo zepodcast zomculo.Ukusuka kwimboniselo yenkampani yerekhodi, u-Sony Music okwangoku uvelisa ngaphezu kwe-100 iinkqubo ze-podcast zantlandlolo, ezinje ngo "Uluhlu lwam lokudlala lwe-90s", ngelixa i-Universal Music Group kunye ne-Wondery basungula inkqubo yabo yokuqala ye-podcast edibeneyo "UJack: Ukunyuka kweLizwi leNtsha." UJack.Ezinye izikhululo zikanomathotholo ezisemhlabeni zikwaphehlelele iipodcasts ezintsha ezinxulumene nomculo, ezinje ngesantya sesandi se-iHeartRadio kunye neNPR's Louder Than Riot.Kwenye indawo, amagcisa afana noSylvan Esso kunye no-Pharrell Williams baye basungula iiprojekthi zabo ezizimeleyo zepodcasting ukukhuthaza iimpawu zabo kunye / okanye iikhathalogu zokulondoloza, kunye nesivumelwano seNgoma ye-Exploder kunye ne-Netflix inokubonelela ngakumbi kwiipodcasts zomculo kwixesha elizayo i-Multimedia adaptation ivula indlela.
Kuthetha ukuthini oku ngekamva lepodcasting kunye neaudio iyonke?Ngokungafaniyo nabanye abaye baphikisana, ndicinga ukuba i-podcasting ayiyi kusongela uphuhliso loshishino lomculo.Ndabonisa kwingxoxo yangaphambili ukuba iSpotify ibona ikamva apho umculo kunye neepodcasts zihlala kunye, kwaye zibakhokelela ekufumaneni iindlela ezintsha zenkcubeko kunye neendlela zokuthatha inxaxheba.Sele ndiyithethile loo nto, imboni yomculo ibonakala ngathi iye yasemva kokugxila ekuphuhliseni ishishini leSpotify.Kudliwanondlebe lwakutsha nje kunye neRecode, uLydia Polgreen, intloko yomxholo eGimlet, uyibeke yacaca injongo kaSpotify “kukwenza abantu baphuhlise umkhwa wokumamela umculo kwiSpotify endaweni yomculo.
Njengoko ingeniso ye-audio yokubhaliselwa kwe-audio iqhubeka ikhula kwihlabathi jikelele, ii-podcasts ziya kuba kwindawo kuphela kwimidlalo ye-chess yeqonga ekhuphisanayo kubasebenzisi kunye nokugcina abasebenzisi.Kule meko, sinokulindela abavelisi bepodcast ukuba badibane neengxaki ezininzi ezifanayo kunye neenkonzo zokusasaza abaculi bomculo abaye badibana nazo ngaphambili.Umzekelo, imodeli yakudala kaSpotify kukutyikitya izigidi zeedola kumxholo ojongene nabantu abadumileyo, kwaye ukufuna kwenkampani ukukhula kwababhalisi kunye nobuntu be-algorithmic yabaphulaphuli ngabanye bukhohlakele.Kwimeko yokugqibela, iqonga aligcini nje ukubeka umxholo, kodwa liphinda libeke kuqala ngokunyaniseka komphulaphuli.Njengoko uLiz Pelly ebhalele iBaffler mva nje, "Uluhlu lokudlala lwenzelwe ukwenza kunye nokulawula iimveliso zeSpotify zabalandeli abathembekileyo, hayi amagcisa okanye iipodcasts."UJoe Budden ubhengeze ukuba ipodcast yakhe ayiseyiyo iSpotify Xa kufikwa kwiimveliso ezikhethekileyo, kukho umbono ofanayo: "UStify akazange ayikhathalele le podcast, kwaye ... uSpotify ukhathalele kuphela igalelo lethu eqongeni."
Okokugqibela kodwa okungakuncinananga ngumba wamalungelo nolawulo.Xa abaququzeleli beBuzzFeed's "Another Round" kunye neGimlet's "The Nod" (eyokugqibela ibisandul' ukuyekwa) yatyhila ngoJuni ukuba ibingengowabo le midlalo bebeyikhokela, andikhange ndikwazi ukuzibamba ukucinga ukuba ezi zivumelwano bezinxulumene nobukhulu bemveli. iileyibhile zerekhodi.Ukujongana neemvumi.
Umbuzo omkhulu ezingqondweni zabantu abaninzi kubonakala ngathi: iinkampani zikawonke-wonke ezifana Spotify unako ngokwenene ukusebenzisa iindlela zaseHollywood zemveli uphuhliso podcast yoqobo, kwaye bachithe $1 billion ukwakha evaliweyo, elawulwa ngokupheleleyo kwaye nkqo podcast ukuhanjiswa kwiqonga elifanayo.Inkqubo yendalo?Ngaba ibango lokuxhobisa isizukulwana esilandelayo sabadali abazimeleyo?
Ixesha lokuposa: Jan-05-2021