Imodeli yezoqoqosho eyakhuthaza ukuphuhliswa kwamaziko okuthenga ngekhulu lama-20 ilahlekelwa ukusebenza kwayo.Ke ngoko, lixesha [+] lokuphinda kuqwalaselwe ukuba ezibhlokhi zokwakha zibalaseleyo kunye neetemplates zendawo yokupaka kufuneka zibe yintoni na.
Kubathengisi kunye nabanini beevenkile, u-2020 ngunyaka wohlengahlengiso kunye nesiphithiphithi.Ukususela nge-1 kaDisemba, i-CoStar Group ivale iivenkile ze-11,157.
Enye i-fiasco yafika ngoNovemba, xa iitrasti ezimbini ezinkulu zotyalo-mali lwezindlu ze-CBL kunye ne-Pennsylvania Real Estate Investment Trust (PREIT) zifakwe kwi-bankruptcy.Aba babini babekhe bakwimakethi yodidi oluphakathi esempilweni, xa ilizwe lalinempilo entle kunye nodidi oluphakathi.Aba badlali babini likhaya le-anchors uJC Penney, uSears kunye ne-Lord & Taylor kunye neninzi yabathengisi abaqeqeshiweyo ngoku abasengxakini okanye abaphumeleli.
Isiphithiphithi esiphakathi asiyodwa.I-Standard & Poor's Market Intelligence Corporation (i-S&P Market Intelligence) isandula ukukhupha “isiShwankathelo soPhando oluBanzi” ngoDisemba ka-2020, esibandakanya ezona zitrasti zinkulu ezintlanu zotyalo-mali lwezindlu (Macerich Co MAC), Brookfield Real Estate Investment Trust, Washington Prime Group WPG, Simon. IReal Estate Grou SPG p kunye ne Taubman Centre's TCO zimfiliba ngokulinganayo.Bathi bonke abantu abahlanu bachaphazeleka ngolu hlobo lulandelayo olunetyhefu: 1) i-concentration ephezulu yee-anchors ze-bankruptcy kunye nabaqeshi abaqeqeshiweyo, i-2) ukuncipha komsebenzi wemvume yokwakha, 3) ukuncipha kwe-traffic yeenyawo kunye ne-4) umlinganiselo ophezulu wokulinganisa.Inqaku lamva nje le-Bloomberg lithe ukuthengiswa kwezindlu ezithengiswayo ezimbi kunokwenzeka ukuba kungene emarikeni, ukuya kuthi ga kwi-321 yeebhiliyoni zeedola ngo-2025.
I-COVID-19 inokubonwa njengembali yokutshintsha indlela yokuziphatha kwabathengi.Ngenxa yamava aqhelekileyo obhubhane, abathengi baziva benxibelelene ngakumbi.Ngokutsho kwe-Accenture ACN, ubhubhane ubangele abathengi abazi ngakumbi kunye nomnqweno wokuthenga endaweni.
Njengenkcubeko kunye noluntu, zininzi iimfuno ezingxamisekileyo ezintsha ezikhuphisana ngexesha kunye nemali yethu.Uninzi lweemfuno zexesha elide zodederhu lweevenkile ngoku luhlangatyezwa ngeendlela ezisebenzayo nezisebenzayo.Akunakuphepheka ukuba abantu abaninzi baya kuvala iingcango zabo, kwaye uqikelelo luya kutshintsha ukuba yimalini kwaye ixesha elingakanani, kodwa ii-mall ze-B, C kunye ne-D zezona zisengozini.Iindaba ezilungileyo kukuba ngentelekelelo enkulu, eyona tempile ilungileyo "kwivenkile kude kube ekwindla" inokuphinda ihlaziywe ukuze ihlangabezane neemfuno zangomso.Nangona kunjalo, oku kuya kufuna utshintsho olukhulu lwengqiqo.
Imodeli yezoqoqosho eyakhuthaza ukuphuhliswa kwamaziko okuthenga ngekhulu lama-20 ilahlekelwa ukusebenza kwayo."Umkhweli wasimahla" iiankile zevenkile yesebe kunye namatyathanga okuthengisa akhethekileyo akhe ahlawulelwa ukuhanjiswa abe ziintlobo ezisengozini.Ke ngoko, lixesha lokuphinda kuqwalaselwe ukuba ezibhlokhi zikhulu zokwakha kunye neetemplates zendawo yokupaka ziya kuba yintoni na.
Ehlabathini lorhwebo olumanyeneyo okanye ukuthengisa okuxubeneyo, indima yevenkile iyatshintsha, kodwa kuyafana."Intengiso entsha" ayigxininisi ukugcinwa okanye ukuthengiswa kwentengiselwano, kodwa igxininisa ukuhlola okanye ukuthengisa amava.Oku kubhengeza ubudlelwane obutsha phakathi kokubonakaliswa komzimba kunye nokubonakalayo kophawu.
Nge-Intanethi ithatha umsebenzi omningi onzima, imfuno ye-real estate itshintshile ngokwendawo kunye nenani leevenkile.Ngokwengxelo yeBOF's "State of Retailing 2021", abathengisi ngoku kufuneka baphathe umhlaba wabo njengeendleko zokufunyanwa kwabathengi, hayi nje iindawo zangoku nezexesha elizayo.Ezi ziingqwalasela zam ezilishumi eziphambili zokucinga ngokutsha kudederhu lweevenkile zanamhlanje.
1. Ukusuka kwi-static ukuya kwi-dynamic, ukusuka kwi-passive ukuya esebenzayo-i-Intanethi ibe yindawo yokufikelela kuzo zonke iimpawu, kwaye imidiya yoluntu iye yaba ngumlamli wokungcamla kunye nokuthembela.Ngenxa yoko, ukukhuthaza abantu ukuba baye kwiindawo zokuthenga sele kungumdlalo omtsha.Umnini-mhlaba ngoku kufuneka abe ngumdidiyeli we “Theatre eNtsha yokuThengisa”.Ukuthengiswa kwe-static kwimveliso kuya kutshintshwa yimiboniso eguquguqukayo esekelwe kwisisombululo kunye nokubonisana nomthengi.Oku kuya kujolisa kwindlela ethile yokuphila, amanani abantu kunye nezinto ezithandwayo, kwaye kufuneka zihambelane nemidiya yoluntu kunye nentengiso enefuthe.
I-Showfields ngumzekelo omhle kwaye ithathwa "njengevenkile entsha yesebe".Ingcamango idibanisa ukuthengisa ngokomzimba kunye nokuthengiswa kwedijithali, ngokugxila ekufumaneni.Uphawu lwabo lokuqala lwedijithali olujolise kuthumo lucwangciswe ngononophelo ukuvumela abathengi ukuba bathenge ngee-smartphones zabo.I-Showfields ikwamkela urhwebo lwentlalo ngokusindleka imisitho yokuthenga ebukhoma ngeveki edibanisa iimveliso kunye nabacebisi abaziingcali.
Ayizizo iibrendi zasekhaya zedijithali ezijolise kumava.Umbhali we-Nike NKE, ivenkile ethengisa amava ngekhulu lama-20, iceba ukwakha i-150 kwiivenkile ezincinci ze-200 ezincinci, ngokugxininisa kakhulu "kwimisebenzi yemidlalo yeveki", kubandakanywa neeworkshops kunye nemisebenzi esitolo.Zombini iikhonsepthi zidibanisa i-analog kunye nokufunyanwa kwedijithali.
2. Ii-incubators ezithengiswayo-ngeentsuku ezimnandi zakudala, ii-arhente zokuqeshisa kwi-mall zicela nje indawo kubathengisi.Kwintengiso entsha, iindima zichasene.Umnini-mhlaba uya kuba noxanduva lokuba ngumdali wesizukulwana esilandelayo sokuqalisa ukuthengisa.
Ukudodobala koqoqosho kunokubangela umjikelo omtsha wamashishini athengisayo, athathe indawo yeempawu ezilahlekileyo ezigqithisileyo ngeemveliso ezizodwa ze-niche.Ezi ziqalo zemveli zedijithali ziya kuba zizinto ze-DNA ezifunekayo ukuqhuba itrafikhi embindini.Nangona kunjalo, ukuze oku kusebenze, imiqobo yokungena kufuneka iphantse ibe lula njengokuvula i-intanethi.Oku kuya kufuna ezinye “zemathematika entsha” apho umvuzo womngcipheko kwabelwana ngawo ngumqeshi kunye nomqeshi.Irenti esisiseko isenokuba yinto yexesha elidlulileyo, kwaye inokutshintshwa ngeepesenti eziphezulu zerenti kunye neefomyula zentengiso yedijithali.
3. Ukuthengiswa okuthengisiweyo kuhlangana nabalandeli abatsha-njengoko iimpahla ezisetyenzisiweyo ziza kuthatha indawo yefashoni ekhawulezayo kule minyaka ilishumi yangoku, iimveliso ezifana nePoshmark, iThredup, iRealReal REAL kunye neTradesy ziye zaba yimillennials kunye neGeneration Z abaxhalabileyo malunga nokuzinza Okuphambili okuphambili.Ngokomthengisi we-intanethi i-ThredUp, ngo-2029, ixabiso lilonke lale ntengiso kulindeleke ukuba lifike kwi-80 yeebhiliyoni zeedola.Oku kuya kukhuthaza udederhu lweevenkile kunye namaziko okuthenga ukuba aseke “iimarike ezithengiweyo ezithengiswayo” ezibonelela rhoqo ngoluhlu lwempahla olutshintshayo kwaye bajikelezisa ababoneleli.
Ukuthengiswa kweevenkile kukwabonelela ngamathuba engeniso eyongezelelekileyo.Ukugaya abayili bengingqi, iifashoni kunye nabantu abanempembelelo ukuba baseke izitudiyo ukuyila ngokutsha izitayile kunye nokwenza ukuba abathengi “bafumaneke” buqu kunokunyusa umgangatho wexabiso lemveliso.Ngophuhliso lwezandla, ilifa kunye neendlela zokunyaniseka, olu hlobo olutsha "lokwenza ngokwezifiso" luya kuba lulungele ukuthabatha.
Kuba ixabiso lempahla esetyenzisiweyo liyimifuziselo, ukwenza ezi mpahla zibe zezakho kuya konyusa ixabiso lazo ngelixa kwangaxeshanye kube liziko lengeniso elinengeniso ephezulu nokudala imisebenzi.Ukongeza, umthengisi owenziwe ngokwezifiso unokuvuselela ifashoni umntu owayekhe wayithanda ngokuphinda kuveliswe "enye-off".Ishishini elitsha le-cottage liza kuphazamisa imida phakathi kweevenkile kunye ne-studios zokudala.Into ebalulekileyo kukuba idibanisa kakuhle kunye neendaba zoluntu kwaye igxininisa ukuzinza.
4. Imarike yomvelisi kunye nokuthengisa-ukuthandwa kwezinto ezenziwe ngezandla, ezenziwe ngesandla kunye nokuveliswa okulinganiselweyo kuye kwakhokelela ekukhuleni kweenkwenkwezi kwimarike yomenzi u-Etsy ETSY.Ukusukela ngo-Epreli, bathengise iimaski ezizigidi ezingama-54, benceda ukunyusa intengiso nge-70% ngo-2020, ngelixa beqhuba ixabiso lesitokhwe nge-300%.I-Etsy ibambe ngokuqinileyo abathengi abaninzi kunye nabathengisi ngokwanelisa umnqweno wobunyani.UJosh Silverman, oyi-CEO yakwa-Etsy, ucebise ukuba bagxile kwimiba ethile engundoqo, equka ukuxhotyiswa kwezoqoqosho, iyantlukwano yesini kunye nobuhlanga, kunye nokungathathi hlangothi kwekhabhoni.
Ishishini lokuthengisa liye laba ngundoqo kwiimpawu ezininzi ezikhulayo, kuquka iShinola, ekhuthaza ukwenziwa kwemveliso kunye nobuntu.Ekugqibeleni, iziko lokuthenga elihlengahlengisiweyo kufuneka livale umsantsa phakathi kweempawu zemveli ezikhoyo kunye nabathengisi abatsha.
5. Ukusetyenziswa komhlaba, ii-asethi ezingasetyenziswanga kunye nokuziphatha kwendawo yokudala-umthengi, ukuguqula iipatheni zokusetyenziswa kunye nomnqweno wethu wokukhusela intlalontle, kukho iindlela ezingenakubalwa ezinxulumene nokuzalwa ngokutsha kweendawo zokuthenga kunye nendlela yazo yokuzinza Iindlela zihambelana.
Umbono womyili wezakhiwo uVictor Gruen weZiko lokuThenga laseSouthdal e awukaphunyezwa, lelona ziko lokuthenga langaphakathi eligqwesileyo embindini wenkulungwane.Isicwangciso sokuqala siquka uphuhliso lweegadi, iipavumente, izindlu kunye nezakhiwo zoluntu kwindawo enokuhambeka efana nepaki.Udederhu lweevenkile oluyilwe ngokutsha luya kuxelisa ngokusondeleyo lo mbono.
Ukongeza kokuphinda kuqwalaselwe amava omthengi kudederhu lweevenkile oluyilwe ngokutsha, isakhiwo, indawo kunye nokusetyenziswa komhlaba kufuneka kuqwalaselwe kwakhona.Abafane babe namatyala aphumeleleyo axhasa nje ukuzalisa izakhiwo ezingenanto okanye ezingasetyenziswanga “ngokufanayo.”Ngenxa yoko, singene kwindawo ebaxiweyo “yokusasazwa ngokutsha kwee-asethi ezingasetyenziswanga”.Ngamafutshane, ndicinga ukuba kuyimfuneko ukuqala ukuthengisa iinxalenye ukugcina yonke into, kodwa kwimbono jikelele.
Ukusukela ekusekweni kwayo, njengoko ingxinano yeendawo ezihlala abahlali basezidolophini ezingabamelwane ezihlala kwiindawo zokuthenga ziye zanda, ukuhamba kube ngumba wokuzalwa kwakhona.Iqokobhe eliqinileyo langaphakathi le-mall kufuneka lixotyulwe kwaye lifikeleleke ngakumbi kubahambi ngeenyawo.Indawo yokuhlanganisana unyaka wonke ngaphakathi nangaphandle iya kwandisa amandla kwaye kwangaxeshanye ibe lulwandiso loluntu olungqongileyo.
6. Uphuhliso oluxubeneyo lokusebenzisa kwakhona-akufuneki uye kude kakhulu ukuze ubone ukuba ukuphindaphindwa okulandelayo kwala maziko okuthenga sele kuqalisile ukumila.Uninzi luye lwaba ziipropati ezixubeneyo.Isitora seankile esingenamntu siguqulwa sibe yindawo yokomelela, indawo yokusebenzela, ivenkile yokutya kunye nekliniki.
Yonke imihla abemi be-10,000 baneminyaka engama-65 ubudala.Ngokwenziwa kweminiaturization kunye nomhlalaphantsi, imfuno yezindlu ezininzi zeentsapho nayo inkulu.Oku kukhokelele ekwandeni kolwakhiwo lwezindlu ezineentsapho ezininzi ezixekweni nasezidolophini.Iindawo zokupaka ezizaliswe ngokugqithisileyo kwezinye iindawo zokuthenga ziye zathengiswa ukuze kwakhiwe izakhiwo eziqeshisayo kunye neendawo zokuhlala.Ngaphezu koko, njengoko besanda abantu besebenza ubuncinci ekhaya, imfuno yabangatshatanga kunye nezibini ezisebenzayo nayo iyakhula.
7. Ukususwa kwezitiya zoluntu ukusuka kubunini bezindlu ukuya ekucuthweni kwerenti kuthetha ubomi obungenankathalo ngaphandle kokulondolozwa.Nangona kunjalo, kubantu abaninzi abakhulileyo abangenanto, oku kuthetha ukuphulukana negadi kunye nokunxibelelana nomhlaba ababewuthanda ngaphambili.
Njengoko iindawo zolu dederhu lweevenkile zibuyiselwa ukusuka kwiindawo zokupaka ukuya kwiipaki nakwiindlela zokuhamba, kubonakala kuyindalo ukwazisa izitiya zoluntu.Ukubonelela ngeziqwenga zomhlaba kwizindlu ezingabamelwane kunokunyusa ukubandakanyeka kokusingqongileyo kunye noluntu, ngelixa uvumela abantu ukuba bafumane izandla ezingcolileyo ezikhulisa iintyatyambo, imifuno kunye nemifuno.
8. Iikhitshi kunye neecanteens-lo bhubhani ubangele ilahleko kwiindawo zokutyela ezininzi kwilizwe lonke.Nje ukuba sihlangane ngokukhuselekileyo, kufuneka sifumane indlela yokuqalisa ishishini lokutya nesiselo.
Oku kungcono kunokusasaza indawo kwindawo enkulu yokutyela yangaphakathi nangaphandle ngokudala amakhitshi ephantom kunye neecanteens.Ezi inokuba ziindawo zabapheki abadumileyo basekuhlaleni ukuze bajikelezise ukuze baqhubeke bebonelela ngamathuba okutya okurhumayo.Ukongeza, banokubonelela ngamalungiselelo okutya alungiselelwe ngokukodwa uluntu olungqongileyo.Ezi ngcamango zokupheka zihambelana ngokugqibeleleyo kunye neendawo ezintsha zokuthengisa ezithe saa kwindawo yonke.
9. Ifama ukusuka kwivenkile ukuya etafileni-indawo esembindini yoninzi lwamaziko ethu okuthenga ibenza bangabi kude kwiivenkile ezininzi zegrosari.Ezi venkile zegrosari zihlala zijongana nokuwohloka kwemveliso yezolimo enxulumene nokuthuthwa kunye nokuphathwa.Nangona kunjalo, oku akukaqalisi ukubala iindleko zemali okanye ikhabhoni yokuthutha amakhulu eekhilomitha zempahla.
Indawo yodederhu lweevenkile ingenza igalelo elikhulu kwilizwe elithwaxwa kukungakhuseleki kokutya, ukunqongophala kokutya kunye nokunyuka kwamaxabiso efama.Lo bhubhani uphakamise inkxalabo malunga nokuba buthathaka kwekhonkco lobonelelo.Ngapha koko, iinkampani ezisuka kuzo zonke iinkalo zobomi zenza utyalo-mali “kwinkqubo yokubonelelwa ngeenkonzo eziyimfuneko.”I-redundancy ilungile, kodwa umphumo wokulawula ungcono.
Njengoko benditshilo ngaphambili, iigadi ze-hydroponic, kunye neegadi ze-hydroponic ezenziwe kwizikhongozeli zokuphinda zisetyenziswe, ziye zaba zezona ndlela zisebenzayo kunye nezizinzileyo zokusingqongileyo zokusasaza imifuno eyahlukeneyo.Ngaphakathi kweZiko leeThuthi leSears eliyekiweyo, imifuno emitsha inokubonelelwa kwiivenkile ezikufutshane kunye neekhitshi zasekhaya unyaka wonke.Oku kuya kunciphisa iindleko, umonakalo kunye nexesha lokuthengisa, ngelixa likwabonelela nge-carbon offsets.
10. Ukusebenza kakuhle kwekhilomitha yokugqibela-Njengoko ubhubhane ufundise abathengisi abaninzi, uphuhliso olukhawulezayo lwe-e-commerce lwazise imingeni yokuphunyezwa kunye nophuhliso olukhawulezayo kuzo zonke iinkalo ze-BO.Bobabini i-BOPIS (ukuthenga i-intanethi, uthabathe kwisitolo somzimba) kunye ne-BOPAC (uthenge i-intanethi, uthabathe endleleni) ibe ngamasebe okuphunyezwa ngokukhawuleza kunye nokuphunyezwa koqhagamshelwano.Nasemva kokuba ubhubhane udambile, le meko ayizukuphela.
Le mikhwa ibeka iimfuno ezintsha kumaziko asekuhlaleni osasazo oluncinci kunye namaziko okubuyisela abathengi.Inkonzo yokuchola esebenzayo iya kuzala iidrives ezigqunywe nge-canopy ukuze zisebenze kwindawo yokuthenga yonke.Ukongeza, banokudityaniswa nezicelo ze-geolocation ezinokuchonga ukufika kwabathengi ukufezekisa iinkonzo ezikhuselekileyo nezisebenzayo.
Akukho mntu ufuna uncedo lweekhilomitha lokugqibela ngaphezu kwe-Amazon AMZN yokunciphisa iindleko zokuzaliseka kwayo, kwaye iyahambelana ne-Target TGT kunye ne-Walmart WMT, ekugqibeleni ifumene kakhulu ekusebenziseni izitolo njengamaziko okuzaliseka kwe-micro ngosuku olufanayo okanye ukuhanjiswa kosuku olulandelayo.
Imfuno eqhubekayo yokusasazwa kweendawo ezincinci zasekhaya inokuba yi-win-win kumaziko okuthenga ahlengahlengiswe.Iipropati ezingcono kakhulu zinokudibanisa ukuchithwa kwee-ankile ezifihliweyo kunye notyalo-mali olutsha lweziseko ezingundoqo kwiindawo zokuthenga eziphathekayo.
Ndiyimveliso yokukhula kwentengiso "yokuntywila", kunye nendodana yosomashishini waseMelika phakathi kwenkulungwane yokugqibela.Ndiyibonile inguqu katata kunye nomalume ukusuka kumthengisi ngengozi ukuya kwi-brand
Ndiyimveliso yokukhula kwentengiso "yokuntywila", kunye nendodana yosomashishini waseMelika phakathi kwenkulungwane yokugqibela.Ndiyibonile inguqu kabawo kunye nomalume ukusuka kumthengisi ngengozi ukuya kumakhi wophawu, owaba yimvelaphi yamashumi amane eminyaka yomsebenzi wam njengomcwangcisi wokuthengisa, ubikezelo wesiqhelo, isithethi kunye nombhali.Ndonwabile kakhulu ukwabelana ngolwazi lwam malunga nehlabathi lokuthengisa elihlala litshintsha kunye nabaphulaphuli kumazwekazi amathathu.Kupapasho oluphumelele ibhaso lwe-IBPA lwe-2015 RETAIL SCHMETAIL, Ikhulu Leminyaka, Abafuduki ababini, Izizukulwana eziNtathu, iiProjekthi eziKhulu ezine, ndibhale izifundo ezifunyenwe "kwinqanaba lokuqala" kunye nabathengi, iintsomi zokuthengisa kunye neearhente zokutshintsha.Kwimeko ekhoyo ngoku engaqinisekanga yomhlalaphantsi, ndilawula iqela lam le-LinkedIn RETAIL SPEAK kwaye ndikhulisa uthando lwam lobomi bonke kuzo zonke izithuthi.
Ixesha lokuposa: Jan-06-2021