I-Apple iye yaba lolona phawu lufanelekileyo kubathengi kunyaka wesithandathu olandelelanayo.Iziphumo zabhengezwa emva kophando lwe-13,000 yeembono zabathengi baseMelika kwiimpawu ze-228.
Iimpawu ezinxulumeneyo zingena ezintliziyweni zabantu ngokuhlala zisenza izinto ezibonakala zingenakwenzeka.Bangakwazi ukulungelelanisa ngokukhawuleza iimfuno eziguqukayo kunye nokulindela kwabathengi babo.Kodwa bakwenza oku ukugcina isimo sengqondo esiyinyaniso ngakumbi kubo.
Abathengi bangamakhoboka.Ezi nkampani ziyayazi into ebalulekileyo kubathengi bazo kwaye zifumana iindlela ezintsha zokuhlangabezana neemfuno zabo ezibalulekileyo.
Ngokuqhubekayo pragmatic.Ezi zinkxaso yethu ukwenza ubomi bube lula ngokubonelela ngamava angaguqukiyo.Basoloko bezigcina izithembiso zabo.
Ngokukodwa iphefumlelwe.Ezi ziimpawu zanamhlanje, ezithembekileyo kunye nezikhuthazayo.Ezi mpawu zinenjongo enkulu kwaye zinokunceda abantu baqonde iinqobo kunye neenkolelo zabo.
Inguqulelo ebanzi.Ezi nkampani aziphumli kwaye zihlala zilandela iimveliso ezingcono, iinkonzo kunye namava.Babodlula abo bakhuphisana nabo ngezisombululo ezitsha zokuhlangabezana neemfuno ezingafezekiswanga.
I-Apple iphinde yaphumelela elona wonga liphezulu, yabekwa kwindawo yokuqala kuvavanyo lwethu, kwaye yafumana amanqaku asondele kokugqibeleleyo kuzo zone izinto ezifanelekileyo.Kulo nyaka, iyaqhubeka ukuphumelela uthando lwabantu ngokusungula izinto ezintsha, ukuthembeka kunye nenkuthazo.
Phakathi kwabathengisi bokuqala ukuvala ngokuzithandela izitolo, i-iPhone ephantsi kwexabiso eliphantsi yasungulwa ngo-Epreli, ehambelana nabathengi abangenayo imali.IiMacs ezintsha kunye nee-iPads zabamangalisa abasebenzi basekhaya nabafundi.Nge-Apple TV (siyakuthanda, Ted Lasso), iphinda izimise njengengqondi yomxholo.
Akunjalo ngengozi ukuba ubhubhane uchaphazele imbono yokubaluleka kophawu.Ukubaluleka kunye nokubaluleka kweteknoloji ye-Apple iyaqhubeka ikhula.Abantu abaninzi bazifumana besebenza kwaye befunda ekhaya, kwaye isidingo sokuzilolonga ekhaya siye senza ukuba iPeloton inyuke ukusuka kwiNombolo ye-35 kunyaka ophelileyo ukuya kwiNombolo yesi-2 kulo nyaka.
Xa iindawo zokuzilolonga kunye nezitudiyo zivaliwe kwaye abantu abazilolongayo abakwazi ukuzilolonga, bayazi ukuba bafuna ukubila ngenxa yempilo yengqondo kunangaphambili.UPeloton ubagcine ngawona manqaku aphezulu "okwakha unxibelelwano lweemvakalelo kunye nam," kwaye intengiso yeebhayisekile zakhe zokuzilolonga kunye ne-treadmill phantse iphindwe kabini.Kodwa okona kubaluleke kakhulu, ibadibanisa nabanye ngoluntu olukwi-intanethi kunye nokwandisa iindlela zexesha lokwenyani kunye nokuzivocavoca okurekhodiweyo kwangaphambili.La matye anqabileyo aqhuba amazinga amathathu okufumana ubulungu kunye namazinga aphantsi ngokumangalisayo abayekayo.
Lo mxholo ukhona kulo lonke uluhlu, kubandakanya iAmazon, ekwindawo ye-10, kwaye ichazwa njenge "ibaluleke kakhulu" xa wonke umntu ethenga ekhaya.
Ngophuhliso lwe-e-commerce olutsala ingqalelo yabathengi, nangona kukho iingxaki ezinkulu kwikhonkco lokubonelela, i-Amazon idlale indima ebalulekileyo ekuncedeni abantu bafumane oko bakufunayo.Kwaye iyaqhubeka nokunyuka kwizalathisi eziphambili zepragmatism (“ukuhlangabezana neemfuno ezibalulekileyo ebomini bam”) kunye nokuthanda umthengi (“andinakubuthelekelela ubomi bam ngaphandle kwayo”).Abantu bayayithanda into entsha kwaye bathi "ihlala ijonge iindlela ezintsha zokuhlangabezana neemfuno zam."Sihlala sijonge imarike eya kuthinjwa yiAmazon ngokulandelayo.
Ewe kunjalo, i-Apple ihlala iphumelela indumiso, kubandakanywa nonyaka ophelileyo yabhengezwa njengolona phawu luxabisekileyo emhlabeni.
Iindaba zamva nje zeCupertino.Siza kukubonelela ngeendaba zamva nje ezivela kwikomkhulu le-Apple kunye neenyani ezicacileyo ezivela kumzi-mveliso wamarhe.
UBen Lovejoy ngumbhali wezobugcisa waseBritane kunye nomhleli we-EU we9to5Mac.Eyaziwa ngokuba yi-monographs kunye nedayari, uye wahlola amava akhe ngeemveliso ze-Apple ekuhambeni kwexesha kwaye wenza uphononongo olubanzi.Kwakhona wabhala iinoveli, wabhala ezimbini ezonwabileyo zobugcisa, iifutshane zeSF ezimbalwa kunye ne-rom-com!
Ixesha lokuposa: Mar-01-2021