Le ndatshana yashicilelwa okokuqala ku-Hot Pod, incwadi yezindaba ehamba phambili embonini mayelana nama-podcast ka-Nick Quah.
Le ndatshana yashicilelwa okokuqala ku-Hot Pod, incwadi yezindaba ehamba phambili embonini mayelana nama-podcast ka-Nick Quah.
Noma yisiphi isifinyezo sonyaka odlule sizoqala futhi siphele nge-COVID, ngisho noma sikhuluma kuphela ngama-podcast.Uma kubhekwa ukuthi kwenzekeni, bekungenzeki kanjani?
Ngo-2020, isikhathi sokuphila e-United States sisanda kudlula izinyanga ezimbili, futhi izifunda zase-United States seziqalile ukusebenzisa izinyathelo zokuvinjelwa kokuqala, ezishintshe kakhulu uhlobo lwemisebenzi yansuku zonke.Izinga lokusebenza linciphile, amabhizinisi avaliwe, futhi njengoba le nto enkulu nesabekayo yenzeka eduze kwethu, ukungaqiniseki okuningi kufike kubantu.Ekupheleni kukaMashi, lapho abantu baseMelika abaningi bengazi ukuthi kuzokwenzekani, ngokuhamba kwesikhathi, labo abaqhuba ibhizinisi le-podcast baqala ukulwa nemiphumela engaba khona.Lokhu kunamuphi umphumela empilweni yami?Kuzoba kubi kangakanani lokhu?
Imiphumela yaba mibi, kodwa okwesikhashana.Ekuqaleni, inani lama-podcasts lilalele ukwehla okukhulu, ngoba ukunyamalala kokuya emsebenzini kuqede enye yezindawo eziyinhloko zabathengi kwabezindaba.Ukungaqiniseki kwezomnotho okulethwe ukuvalwa kwezwe lonke kuholele ekubuyekezweni nasekuncipheni kwesabelomali sokusebenzisa imali kubakhangisi, okwenza kube nokwenzeka ukuthi izinkampani zama-podcast zibe sezilungiselela.Ngesikhathi esifanayo, umsebenzi uyaqhubeka: umshicileli nethimba elikhiqizayo bahlele kabusha ngokuyisisekelo indlela abasebenza ngayo.Kube noshintsho olubanzi, olushintshela ekuhambeni komsebenzi okude ngokuyisisekelo: umsingathi uthuthele ekhabetheni lakhe (nansi i-Ira Glass, amasudi namasokisi), imicamelo inqwabelene, futhi abasebenzi bagcinwa esizeni.Kwenziwe ukuyekethisa okungenakuvinjwa ngokomlando: Yebo, ikhwalithi yomsindo ingase yehle, kodwa kunoma yikuphi, kunokucatshangelwa okubaluleke kakhulu.Ngaleso sikhathi, kwakungacaci ukuthi konke lokhu kwakuzothatha isikhathi esingakanani.Ngasikhumbula kahle isikhulu esathi kimi ngasekupheleni kukaMashi: “Yebo, sonke sahlala ekamelweni isikhashana, kodwa ngicabanga ukuthi sizobuyela esitudiyo cishe ezinyangeni eziyisithupha.”Kuze kube namuhla, izwi elingemuva kwekhanda lami lisamamatheka ngenxa yobuhlungu.
Igalelo alizange lihlale isikhathi eside.Ekupheleni kwehlobo, kunezimpawu zokuthi abalaleli abaphakathi sebezinzile futhi siphetha unyaka.Abanye abantu bathemba ngokugcwele ukuthi izethameli zingadlula izinga ngaphambi kuka-2020. Ngicabange izici ezimbalwa ezingase zibangele lokhu kutholwa.Ezinye izizathu zingabangelwa ushintsho oluyisisekelo endleleni abalaleli abahlanganisa ngayo ama-podcasts ezimpilweni zabo: inani lezikhathi zokulalela endleleni eya noma yokuphuma emsebenzini ekuseni lehlile, inani lezikhathi zokulalela liye landa ntambama, futhi njengoba abantu beza nendlela entsha Woza ukuze uhlele usuku lwakho, futhi okuthile phakathi nokwandiswa kwesikhathi.Ngisola ukuthi eminye imiphumela engemihle yokuhlinzeka nayo izocatshangelwa, njengoba osaziwayo abaningi kanye namakhono bancishwa ithuba lokubuka izinhlelo ze-TV noma ukudlala esiteji, futhi esikhundleni salokho basebenzise imithombo ye-podcast (nezinye izikhala zokushicilela) ukuze bahlale behambisana Ubudlelwano phakathi kwabo.Abalandeli.Kuyafaneleka ukuvuma ukuthi kuneqiniso elimnyama: lesi yisimo lapho izindawo ezinkulu zezwe ziqhubeka nokusinda, njengokungathi abukho ubhubhane, futhi kule ngxenye yabantu baseMelika, izici "ezijwayelekile" zangaphambi kobhubhane ukuqaphela kabusha impilo yansuku zonke- Kubandakanya ukuhamba kwansuku zonke nokugijima kokuzivocavoca.
Angifuni ukusho ukuthi “sizobuyisela ibhizinisi le-podcast” ukuze liphele kulo nyaka, ngoba lesi sakhiwo asizizwa silungile ngokuphelele.Ngicabanga ukuthi ungasho ukuthi ibhizinisi le-podcasting liphenduke laqina, naphezu kweqiniso lokuthi umthelela ogcwele wezomnotho webhizinisi le-podcasting kanye nobhubhane luhlukanisa kakhulu ochwepheshe ngendlela efanayo.Yebo, ezinye izici zokukhiqizwa kwe-podcast zifaneleka kakhulu kule ndawo yenhlekelele-izindleko eziphansi uma kuqhathaniswa, ikhono lokubona ukukhiqizwa okukude nokuxhumeka okukude, ukuma komphakathi, njll., kodwa kusekuningi okumelwe ukusho mayelana nendlela ama-podcasts asakazwa ngayo, ngenxa yakho kokubili Isiko lokukhiqiza nokusetshenziswa lisagxile ekupheleni kwenhlanhla yalokho okubizwa ngokuthi “okumise okwe-K” ukutakula.
Noma kunjalo, sesihambe kakhulu kule kholamu ngaphandle kokukhuluma ngeSpotify, ngakho-ke ake siqale.Ngicabanga ukuthi inkundla yokusakaza yomsindo yaseSweden isingene ngo-2020, kodwa nginemibono ehlukene yokuthi kufanele ithuthuke kanjani kulo nyaka.(Uyazi, njengathi sonke.) Inkampani iqale ngo-2020 futhi yamemezela ukutholwa kweThe Ringer ngentengo ephezulu yezigidi ezingama- $250.Lesi sinyathelo sibonisa ubukhona baso kwezemidlalo, umthelela womhlaba, kanye nokuphathwa kwethalente lesitayela sesitudiyo.I-ambition of theory.Kungase kube yisiqalo sezihloko ezinde ezibuyela emuva.Bekufanele kube unyaka we-Spotify, futhi imicimbi eminingi kulo nyaka ibimayelana nempilo ye-oksijini engena kukho konke okunye ku-ecosystem, kuyilapho abanye bezama ukuqhudelana endaweni efanayo.Kepha umthelela walolu bhubhane uphazamise ukulandisa kwawo, yize inkampani ithathe uchungechunge lwezinye izinyathelo ezinkulu-ukuthi ngabe bekuyisivumelwano sikaJoe Rogan esikhethekile, ukwethulwa kwe-podcast kaMichelle Obama, isifufula sezivumelwano noKim Kardashian kanye noWarner Bros. kanye ne-Warner Bros. DC, njll., kanye nokunye ukutholwa okukhulu ngendlela yama-megaphone, konke lokhu kutholwa kuyizinyathelo ezibaluleke kakhulu-kusenezimo lapho inkampani ingakwazi ukuqonda ngokugcwele indaba yayo, ngokwengxenye ngenxa yalokhu kuduma. lesi sifo ngokwengxenye sibangelwa ukungaqiniseki okulethwa ubhubhane ikakhulukazi ku-Spotify, okumele kulinganiswe phakathi kwethemba le-podcast-centric kanye nezithombe ezixubile zokukhangisa ezibangelwa yilolu bhubhane.
Kuvele ukuthi ubunkimbinkimbi beSpotify buvulela abanye umnyango.Uma u-2019 kuwunyaka lapho i-Spotify izokwakha kabusha ngokuyisisekelo i-podcasting ecosystem, khona-ke u-2020 kuzoba unyaka lapho izimbangi zayo ezimbalwa (ikakhulukazi lezi ezinosayizi ofanayo) zizophinda ziphindaphinde imizamo yazo yokuhlangana neplatifomu yaseSweden.I-iHeartMedia isaqhubeka nokuqhubekela phambili ngokuzwakalayo nangokubi, ikhipha ukusayinwa kwamathalente amasha nezinkontileka zokusebenza ezibonakala zingapheli, isebenzisa ubudlelwano bayo obukhulu bokusakaza ukukhuthaza ukugxumela kwesimanjemanje, kanye nemizamo iyonke yokuletha uguquko oluhle enkampanini., Ngoba izama ukuheha ukunaka kwabantu ukuze bangabe besabhekana nokudilizwa nokusikwa ezingeni lesiteshi somsakazo.Esinye isiqhwaga esidala sokusakaza emhlabeni i-SiriusXM siphinde sangena emakethe futhi sasebenzisa amaRandi ayizigidi ezingama-320 ukuze sithole uStitcher, umsekeli wokuqina wemboni ye-podcast, ukuze alwele ukuhambisana nensimu entsha.Ngaso leso sikhathi, i-Amazon, osekuyisikhathi eside inobudlelwano obuphakathi nama-podcasts, manje isizimisele ukujoyina futhi.Kodwa-ke, indlela elindelekile yenkampani eya phambili ayikacaci, ngoba umdondoshiya wobuchwepheshe be-Bezos kubonakala sengathi uthola iminyango yawo emibili ehlobene, i-Audible ne-Amazon Music, ukuthi iqhubekele phambili ngezindlela zayo ezingqubuzanayo, noma ngabe abantu bacabanga ukuthi kuyabiza ukuthola i-Wonderry.Imayela lokugcina nalo liyaqhubeka.
Ungase ufunde lezi tulo ezingeni le-Big Podcasting, okuwukubonakaliswa kokuhlanganiswa okuqhubekayo embonini.Ukuhlanganiswa ikakhulukazi ukulawula amandla kanye nokukhushulwa kwemali engenayo, futhi uma ngamunye walaba ababambiqhaza efinyelela isikhundla sakhe esilindelwe ku-podcast ecosystem, sikhuluma ngesimo lapho iningi lemisebenzi Nemali engenayo ingase igcine idlule kwenye yalezi zinkampani. okungenani kanye.Kukhona futhi umdwebo we-causality okungenzeka.Umthelela walolu bhubhane uholele ngqo ebucayini bale miphumela ehlangene.Ngikhetha lolu hlobo lokufunda, uma kungenjalo ngokuqondile (“Lo bhubhane ulimaze kabi umgomo wami, isikhathi sokubambisana noma ukuthengisa neNkampani Ebambe iqhaza X”), bese ngokungaqondile (“Ngikhathazeka ngokungaqiniseki kwalolu bhubhane, neCorporate Umdlali X usebenzisana noma uthengisela inkampani”).
Ibha eseceleni esheshayo.Yize bengilindele ngokugcwele ukutholwa okwengeziwe kulo nyaka, noma bekungekho ubhubhane, bengingalindele ukuthi i-New York Times ibe umthengi osebenzayo emakethe yomsindo.I-Times ayikaze isebenze isendaweni engenazo izidingo ezikhethekile.Kulo nyaka ithole izinkampani ezimbili ezilalelwayo: I-Audm, isevisi evumelanisa imisebenzi yefomethi ende kulwazi lomsindo, futhi, okubi nakakhulu, i-Serial Productions.Uma ubheka emuva, "I-Times" ingaba yindawo efaneleke kakhulu ye-Snyder, i-Koenig & Co., isidlali semidiya esiyingqayizivele, esikwazi ukuhlinzeka iqembu ngamalungiselelo, isithunzi nemali (yebo), ukuphakama kwayo okufanele ku-In. i-ecosystem.Ukungena ku-Serial Productions ye-Spotify noma i-iHeartMedia kuyinto emangalisayo, futhi kuzwakala kudabukisa ngendlela edabukisayo.
Kunoma yikuphi, ngokuvuselelwa kwe-Big Podcasting ngokwayo, ngonyaka odlule, siphinde saqala ukubona into engasetshenziswa njengebhalansi efanele: ukuqala komsebenzi olalelwayo ohleliwe.Nakuba izinyunyana bezilokhu ziyisici kubasebenzi bezokusakaza zomphakathi (kanye neHollywood), ngo-2020, izisebenzi ezilalelwayo ezinkampanini zemidiya yedijithali zizocindezela ngempela inyunyana ukuthi ibenze babhekwe njengezisebenzi zokudala ezifanele ukuqashelwa izinyunyana ezisezingeni lokuqala.Ngaphansi kokuholwa yi-WGA East, lokhu kuphusha sekugqame kakhulu, futhi umfelandawonye wenhlangano owakhiwe iminyango emithathu yomsindo ephethwe yiSpotify uhehe kakhulu ukunakwa kwamanje.Ngokuhambisana nalawa basebenzi, kulo lonke ihlobo, kube nengxoxo engazelelwe nebalulekile mayelana nobunikazi bempahla yengqondo nokuthi bangaki abadali okufanele babe khona kulo mnotho omusha we-podcast.Ukwehlukahlukana kanye namathemba abadali bemibala yizinto eziyinhloko zenkulumo, futhi ukugqama kwayo kuye kwathonywa ngokwezinga elithile ukunyakaza kobulungiswa bobuhlanga obubangelwa ihlobo, futhi ubhubhane luye lwagqamisa ubungozi bokuba isisebenzi ngezindlela eziningi- akugcini nje ngokuthi Isisebenzi esidala, futhi yinkathi yesisebenzi-uhlelo lwezabasebenzi lwaseMelika alubanakekeli kahle abasebenzi.
Uma sibheka ukuthi sisanda kuqala ukukhasa ngaphansi komhlaba, isihogo sonke besimatasa kakhulu ezinyangeni eziyishumi nambili ezedlule, mhlawumbe okuxakayo kancane.Amagama angu-1,500 edlule ahlanganisa izihloko ezimbalwa kuphela ezikhethiwe zonyaka, futhi kunezihloko eziningi kakhulu: singaqhubeka nokubheka emuva ebudlelwaneni obukhulayo phakathi kweHollywood ne-podcasting, kanye nesikhundla esisha sika-Apple esihehayo endaweni yonke (nomlando).Ukuhamba kuka-Steve Wilson), ukukhuphuka kwe-podcasting ye-right-wing kanye nokuhlola kwayo ubudlelwano phakathi kwe-podcasting nokusakaza.Kodwa hey, sinendawo eningi kuphela, kufanele uhlale ufinyelela kungobo yomlando.
Kodwa-ke, into yokugcina engifuna ukuyishiya ukuthi i-clichéd futhi isalungile ngokuphelele.Eminyakeni emibili noma ngaphezulu edlule, kuye kwaba nezenzakalo eziningana ezingenze ngasho ngokuzwakalayo: “Lokhu kuphawula ukuphela kwenkathi.”Ngiphoqeleke ukusho ukuthi zonke izigameko ezintsha zikhombisa ukuthi yonke ijika engiyenzayo kule ndawo ayilungile, futhi angikaqiniseki namanje ukuthi yimuphi umcimbi ozoba yilolu phawu kuze kube namuhla.Nokho, kungakhathaliseki ukuthi kwenzekani, ngokubheka emuva, kubonakala kuyisikhonkwane sangempela.Onyakeni odlule, ubudlelwano phakathi kwe-coronavirus kanye nokuhlanganiswa kanye nokuguqulwa kobudlelwano phakathi kwezimali ezinkulu kanye nabasebenzi abanobuhlakani kube yinguquko impela.Eqinisweni, ngizimisele ngalesi sikhathi.
Lo nyaka usemusha enkumbulweni yami.Ngikwazi ukukhumbula izehlakalo ezithile ngokuphelele nangokucacile, njengengxoxo yami yobuso nobuso nomuntu ekuqaleni kuka-March mayelana nokuthi kufanele yini baqhubeke nokundizela phesheya kwezilwandle ukuze bahlanganyele ezingqungqutheleni zabezindaba ngaleyo mpelasonto, kodwa futhi kunzima kimi ukukhumbula lesi sikhathi. evikini eledlule.Ngibhale izindatshana zale ncwadi.Sekukonke, lesi sikhathi sokubuyekezwa kokuphela konyaka sibonakala sinzima kakhulu kunokwejwayelekile, ngoba konke ukulalela nokubhala engikwenze emasontweni ambalwa edlule ngizwe sengathi lena into eyenziwa ngomunye umuntu.
Kodwa-ke, ngomunye umqondo, lo mqondo wokuhlukaniswa uhlinzeka ngombono owusizo, ongenandaba engingabuka ngawo umbiko wami we-podcast kulo nyaka.Kuze kube manje, ngichithe isonto eledlule ngifunda iphrofayili yami ku-Hot Pod futhi ngabona izindikimba ezazingikhathaza ngezikhathi ezahlukahlukene.Lona umsebenzi okhanyisela kakhulu ongivumela ukuthi ngibeke phambili lokho engicabanga ukuthi kuwukubonakaliswa kwami okuyinhloko kulo nyaka, engicabanga ukuthi ukuzimela sekuphinde kwakhanga futhi, ngisho nama-podcasts anezithameli eziningi futhi abalulekile kunethiwekhi noma inkundla.Ithi,
Ukuchaza engikushoyo, ngifuna ukubukeza ibinzana elithile engalibhala ekubukeni kuqala kuka-2020 okukhishwe ekuqaleni kwalo nyaka: "Ama-podcasts azimele angase abhekane nezikhathi zezinxushunxushu."Uma sicabanga nge-coronavirus, esikwenzile kule kholamu Izibikezelo eziningi ngeke ziguge ikakhulukazi, ngicubungula izibikezelo zami zokuthi izindawo ezibonakalayo ezinjengezitudiyo noma izindawo zokusebenzisana zizoba yimithombo engcono yokuthola imali-kodwa ngiyawusekela umbono. yama-podcasts azimele.Ngempela, konke ukuhlanganiswa nokutholwa esikubonile ezinyangeni eziyishumi nambili ezedlule kulethe ukukhathazeka okukhethekile nesikhathi esingaqinisekile ezinkampanini eziningi ezizimele, ikakhulukazi lezo zinkampani ezithembele ekushintsheni izandla noma ekuguquleni isiqondiso ngonyaka odlule.Inkampani eyenza imali ngesayithi.
Sengikushilo lokho, ezinye zezimpendulo zalezi zikhathi ezineziyaluyalu zangimangaza.Lapho i-podcasting imasha emanzini angaziwa enkathi entsha ngezindlela eziningi, umuntu uzizwa efuna ukubuyela emuva esikhathini esedlule: iqiniso lokuthi izinhlelo ezithile ezinosayizi omaphakathi noma ezinkulu ziphendulwa ku-inthanethi noma amapulatifomu akhetha ukuzimela futhi.othintana naye.Eminyakeni ngemva kokukhethwa kabusha, ngomqondo othile, imfihlo yempumelelo yokusebenza okuhlonishwa kakhulu ukuthola indawo yokuhlala isikhathi eside noma umsekeli wayo.Mhlawumbe inethiwekhi ye-podcast, noma isiteshi somsakazo somphakathi, esizokwenza imali futhi sinciphise ubungozi bansuku zonke bomdali ngokushintshanisa imali engenayo kanye/noma ukuncishiswa kwempahla esunguliwe.
Manje, ngokubona kwami, isifiso asikude nomugqa.Amakhonsathi amaningi asafuna futhi azuze kuwo, lo umlingani omuhle.Awusazizwa sengathi ukuphela komdlalo osekhadini.Lokhu kungenxa yokuthi sekuya ngokusobala ukuthi izinzuzo ezinkulu zalokhu kubambisana ziyizimbi.Manje, ukuvumelana sekusobala kakhulu-ngicabanga ukuthi lokhu kuyinto enhle.Masingenzi imiphumela ibe yothando lapha.
Ngalo lonke usizo lokuthengisa kokukhangisa, ozakwethu benethiwekhi bangasusa kungazelelwe okuqukethwe okufana ne-Panoply (manje ebizwa ngokuthi i-Spotify's Megaphone).Noma, bangase banciphise ngokuzumayo usayizi wohlu lwabo lwe-podcast njenge-KCRW kuleli hlobo (ukuvumela imibukiso efana nethi Here Be Monsters iphinde ihambe emhlabeni iyodwa futhi).Ngasekuqaleni kwalo nyaka, impikiswano mayelana nobunikazi bamalungelo empahla yengqondo nayo yadalwa yilokhu.Kuzwakala sengathi manje kunokuqonda okwengeziwe kwezindleko nezinzuzo zokuhlanganyela kubamemezeli abakhulu.
Kusukela ngo-2014 kuya ku-2015, kube nenani elincane lemisebenzi ehlangene kanye namanethiwekhi azimele ahlanganisa ukusebenza okuzimele eduze nemigomo efanayo nezinsiza ezabiwe: Kuzwakele, Isivakashi Esingapheli se-APM, I-Radiotopia, njll Kusukela lapho, abanye babo baye bayeka zikhona, kuyilapho abanye behlaselwe isithunzi kulo nyaka, kodwa muva nje, ezinye izibonelo ziye zavela futhi zaqala ukuchuma: Ubuningi eDolobheni laseNew York, I-Hub & Spoke eBoston, I-Big in Glasgow Light.Zonke lezi zinhlangano zibheja ngokuzimela ngokubambisana, futhi kuze kube manje, ukubheja kubonakala kusebenza.
Kwakukhona amanye amaphuzu edatha onyakeni odlule angenze ngacabanga.U-Helen Zaltzman (uHelen Zaltzman) ushiye i-Radiotopia ukuze ashintshele kumodeli entsha esekelwe ku-Patreon esikhundleni sokufuna ubudlelwano be-post-PRX nabanye abashicileli be-podcast.Ngemuva kokuqedwa kohlelo lwakhe ne-KCRW, uJeff Entman wabuyela kumodi yomsakazo womphakathi eshiwo ngenhla.Eqinisweni, kulo nyaka u-Rose Eveleth uye wandise i-podcast yakhe ehlonishwa kakhulu i-Flash Forward ku-inthanethi futhi wengeza izinhlelo ezimbili ezintsha ngale ndaba.Bese kuba ne-Hollywood Manual, uhlelo olunesikhathi eside lwe-“Werewolf”, oluphinde lwakhetha ukwakha izinqolobane zalo ezinkulu ezisekelwe ekuzimeleni kukaPatreon, okubonakala kungemuva kokuba i-SiriusXM ithole i-Stitcher.
Lapho kutholwa imali eningi kuma-podcast kunanini ngaphambili, izibukeli zangaphandle zingase zicabange ukuthi ukujaha imali kuwukuphela komdlalo edolobheni.Kodwa, njengenjwayelo, njengoba izinga lokungena ngaphakathi likhula, imali izoba nemibandela enamathiselwe.Kungathatha uhlobo lwethagethi yokulanda, noma kungaba umkhawulo wokudala, noma ivele ikhawulele inzuzo yangempela.Kungakhathaliseki ukuthi ngokusebenzisana kwakamuva kwe-Acast ne-Patreon, noma nge-Beta yokusingatha i-podcast ye-Substack, imali nenzalo kusetshenziswa ukuze kuthuthukiswe izixazululo ezingcono zobuchwepheshe ukuze wenze inzuzo ngezimali ezizimele.
Ukuzimela (noma ukuhlala uzimele) akuyona into elula, futhi kungenzeka ukuthi ezinye noma zonke izibonelo engizishilo esikhathini esizayo ekugcineni zizothutha ngaphakathi, zenze izimali noma ziguqule amamodeli azo ngezinye izindlela.Ngizoqala ukusebenza eholidini lokubhala i-Hot Pod ekuqaleni kuka-2021. Ngesikhathi esifanayo, ngizophinde ngisebenze nakwamanye amaphrojekthi okubhala, futhi nginesithakazelo esikhulu ukubona ukuthi uma ngingasayihloli ngokucophelela iphrojekthi ngayinye yentuthuko, konke lokhu kuzokwenza yiba kimi Okubukeka sengathi isonto ngalinye kuseduze kakhulu.Kepha okwamanje, ekupheleni kuka-2020, uma ngibheka emuva kulo nyaka, okungimangaze kakhulu ukuthi ngabona ukuthi abadali bebengakhetha ukukuletha esikhathini senkampani manje eseyisikhungo se-podcasting, kodwa hhayi. .
Ku-“Servant of the Pod” yakusasa, uMorra Aarons-Mele ubesohlelweni kuleli sonto ezokhuluma nge-podcast yakhe yenhlolokhono ethi The Anxious Achiever esebenzisa I-Harvard Business Review.
Kube namagama amaningi amahle mayelana nemvelo yesimanje yomsebenzi muva nje, noma ngabe ukuthanda ngempela okwenzayo.Sekunesikhathi eside ngithola ukuthi isiko lezamabhizinisi linenzondo, futhi okubuhlungu wukuthi ukuzwela kwabazalwane bakhona kuyangicasula kakhulu ekudicileleni isithunzi sobuntu.Kodwa kwaba kuphela ezinyangeni ezimbalwa ezedlule lapho ngaqala khona ukusebenzisa ukucabanga kwami ukuze ngibeke isimo esihlukanisiwe somsebenzi wesimanje ngaphakathi kweqiniso lenqubomgomo yaseMelika, futhi leli qiniso alizange liwukhuthaze kakhulu umsebenzi owenzayo njengendlela yokuhlukanisa abantu.Lesi yisambulo esingenza ngibazonde kakhulu abazalwane bamabhizinisi.
Kunoma yikuphi, kungenxa yalesi sizinda lapho ngithanda kakhulu “Abafezi Abakhathazekile” ka-Aarons-Mele, ikakhulukazi ngoba ivula inkhulumomphendvulwano mayelana nesiko lebhizinisi, okufanele likwazi ukuhlangabezana nezidingo zempilo yengqondo ngokugcwele.
Ungathola ama-Pod Servants ahlukahlukene ku-Apple Podcast, Spotify, noma izinhlelo zokusebenza ze-Podcast ezivela eceleni ezixhunywe ku-ecosystem yokushicilela evulekile.Kuyanconywa futhi ukusebenzisa ukuqapha kwedeskithophu.Yabelana, shiya amazwana, njalonjalo.Uma sikhuluma ngeNceku ye-Pod…, sisazokhipha iziqephu ezintsha njalo ngoLwesithathu minyaka yonke kuze kube sekupheleni kwalo nyaka, ngakho-ke sicela ukunakisise okuphakelayo.
Ngaphezu kwalokho, ngifuna ukusho nje ukuthi: Ngiyaziqhenya kakhulu ngalo msebenzi!Ngibonga kakhulu kubahlanganyeli be-Rococo Punch-bonke bazole kakhulu futhi abanamakhono-ngokubamba iqhaza nami kule phrojekthi, ngicabanga ngobuqotho ukuthi lona omunye wemisebenzi engcono kakhulu engake ngawenza.Uma ungakakuzami okwamanje, sicela ucabangele ukulalela.O, futhi lonke iqoqo lamaphodikhasti ami aphambili ka-2020 seliphumile.Ithole ku-bald ul.
Ekholamu ekupheleni kwalo nyaka, omunye wemicimbi yokugcina engangibambe iqhaza kuyo mathupha wawuseNgqungqutheleni ye-Hot Pod eyayibanjwe ekuqaleni kukaMashi, yonke ikhiyiwe.Njengoba sigcwele endaweni yokwamukela izivakashi ehhotela laseBrooklyn, bekunabantu abangaba ngu-200 futhi mina ngokwami besibuza ngokuzithoba ukuthi kufanele sixhawulane noma sigobe izindololwane zethu sicabanga ukuthi uhlelo lwe-ecosystem oluhlakazeke ngokomlando lwama-podcast kufanele luphendule kanjani ekuthuthukisweni kwalo, futhi empeleni. isikhathi Umjovo wemali kungazelelwe.
Ngalo lolo suku, kwavulwa uchungechunge olumayelana ne-Spotify ne-Sony Music Entertainment.Lezi zinkampani ezimbili azigcini nje ngokuba ngabatshalizimali abakhuthele ku-podcasting, kodwa futhi zenzeka kuqala ukusungula idumela kanye nesisekelo embonini yomculo.Ngibambe ingxoxo yephaneli yesu le-podcasting esafufusa lika-Sony, futhi esiteji, ngabuza iphini likamongameli wenkampani wokumaketha kwe-podcast ukuthi okungenani ngandlela thize izenzo ezifanayo zeSpotify zigqugquzele izifiso ze-podcasting ze-Sony.
Uthe: “Abadlali abafanayo abaqale ukuhlanganisa imibono ye-podcasting bangabanye babadlali abakhulu emculweni, ngokungangabazeki okusenze sanquma ukusungula umnyango we-podcasting.”“Siyabazi labo badlali nendlela yokusebenzisana nabo.Yilokhu esingakuletha etafuleni.Amandla.”
Njengoba ngishilo maduzane ngemuva kwalokho, lokhu kuzwakale njengendlela yokuxhumana, okubonisa ukuthi ukuzibandakanya kukaSony Music ku-podcasting kwakuyimpendulo yokuncintisana eqondile kuSpotify.Uma ngibheka emuva, le ngxoxo yangisiza ukuba ngiqonde unyaka ka-2020. Ngokubona kwami, izindaba ezibalulekile mayelana nomculo nama-podcasting onyakeni odlule azihlanganisi okuqukethwe ngokwako kuphela, kodwa futhi nokusebenzelana okwandayo phakathi kobuchwepheshe bokuqukethwe, nokuthi izinkundla zibeka kanjani i-ajenda yokuqukethwe yaso sonke isikhathi embonini ye-podcast-njengoba bekunjalo iminyaka Ukuphishekela umculo kuyafana.
Ake sibheke i-UX kaSpotify njengesibonelo esikhulu.Siyabona ukuthi inkampani ihlose ukwendlalela amaphodikasti phezu komculo ukuze idale ingxube entsha, ukulalela komuntu siqu nesincomo ukuze iqhudelane nokusakaza komhlaba futhi ngesikhathi esifanayo yenze ababhalisile bangene kusevisi.Kunezinhlobo ezintsha zohlu lwadlalwayo, njenge-Daily Wellness, Daily Drive, Daily Sports, kanye ne-The Up Up, ehlanganisa umculo womuntu siqu kanye nochungechunge lwezingcaphuno ezikhethiwe ze-podcast ezifana nezihloko ezithile (isb, ukuzindla, ezemidlalo, izindaba zamanje).Ngokulandelayo, njengoba ngishilo ku-Hot Pod ekuqaleni kwalo nyaka, lezi zinhla zokudlalayo zomculo/i-podcast ezixutshiwe zikhuthaza ukwakhiwa “kwama-microcast,” noma iziqephu ezimfishane ze-podcast ezigayeka kalula, futhi ezifaneleka kakhulu ezinhlwini zokudlalayo eziminyene.Dlala futhi uvumele abalaleli ukuthi balalele.Ngaphambi kokunikela isikhathi esithe xaxa kuwo wonke uhlelo, "sampula" isiqephu esinikeziwe, njengomlandeli womculo olalela ingoma eyodwa ngaphambi kokucwila ku-albhamu yonke.
Muva nje, i-Spotify yethule ifomethi entsha yomdabu ngo-Okthoba 2020. Ngenxa yokuhlanganiswa kwayo okuqondile ne-Anchor, ama-podcasters angangeza ngokusemthethweni amathrekhi omculo aphelele ezinhlelweni zawo, ngaleyo ndlela akhokhele abanikazi bamalungelo omculo izinkokhelo.Ngonyaka wokuqala, lokhu kwabonakala kuyintuthuko enhle, enenqubekelaphambili encane uma kuqhathaniswa nokuqondisa inqubo yokunikeza amalayisense omculo ama-podcasts, futhi nezinhlelo zomculo womgunyathi zaqhubeka nokuvela ezinsizeni zokusakaza ezifana ne-Clockwork.
Kodwa lokhu kude nokuphelela.Ngaphezu kwalokho, lokhu empeleni kubonisa uhlobo lomthelela we-Spotify kuyo yonke imboni ye-podcast, njengoba iqinisa i-ecosystem evaliwe yenkampani ngokuhamba kwesikhathi (izinhlelo ezinamathrekhi omculo aphelele adlalwa ku-Anchor zingalayishwa kuphela ku-Spotify).Namuhla, sibonga cishe u-$1 bhiliyoni ekuthengeni kuze kube manje, iSpotify inamasheya aqondile cishe kuzo zonke izingxenye zochungechunge lwenani lomkhakha we-podcast, kusukela kokuqukethwe (Gimlet, Ringer, Parcast) kuya ekusabalaliseni (okunamathiselwe) kanye nokwenza imali (Datoutie)).
Lokhu ngokusobala kwethuse ezinye izinkampani zobuchwepheshe ezifana ne-Apple ne-Amazon, ezibonakala zigijima ukuze zibambe futhi zihlanganise amasu azo e-podcasting.Ngenxa yezinkinga zendlela yokwethulwa, i-Amazon Music ne-Audible yengeze iPodcast enkonzweni yabo ngoSepthemba, futhi manje inokuqukethwe okukhethekile okusebenzisana nosaziwayo abafana no-DJ Khaled no-Common.Ngokufanayo, ngicabanga ukuthi umkhuba omkhulu ozungeze i-Amazon podcasting ngo-2021 awugcini nje ngokuqukethwe, kodwa futhi nokuthi i-Amazon izohlanganisa kanjani i-podcasting ku-ecosystem yayo enkulu yobuchwepheshe, ikakhulukazi izikhulumi ezihlakaniphile.Onyakeni ozayo, umugqa phakathi "kwesu le-podcast" kanye "necebo lezwi" ungase uqhubeke nokufiphala.
Ngesikhathi esifanayo, abanikazi bokuqukethwe bendabuko kanye nozakwethu banaka kakhulu ukuthuthukiswa kwalezi zinsizakalo zomculo, baqaphela amathuba okusebenzisa okungenzeka, futhi baqalise izinhlelo ezihlukahlukene ze-podcast yomculo.Ngokombono wenkampani yokuqopha, i-Sony Music okwamanje ikhiqiza izinhlelo ze-podcast zangempela ezingaphezu kwe-100, ezifana ne-"My 90s Playlist", kuyilapho i-Universal Music Group kanye ne-Wondery yethula uhlelo lwayo lokuqala oluhlanganyelwe lwe-podcast ethi “Jack : The Rise of the Voice of New UJack.Ezinye iziteshi zomsakazo zasemhlabeni nazo zethule ama-podcast amasha ahlobene nomculo, njenge-iHeartRadio's Sound Speed kanye ne-NPR's Louder Than A Riot.Kwenye indawo, abaculi abafana no-Sylvan Esso kanye no-Pharrell Williams bethule amaphrojekthi abo azimele e-podcasting ukuze bathuthukise amabhrendi abo kanye/noma amakhathalogi ayisipele, futhi isivumelwano sokuzivumelanisa ne-Song Exploder ne-Netflix singase sinikeze okwengeziwe kuma-podcast omculo esikhathini esizayo Ukujwayela kwe-Multimedia kuvula indlela.
Kusho ukuthini lokhu ngekusasa le-podcasting nomsindo uwonke?Ngokungafani nalokho abanye abaye baphikisana ngakho, ngicabanga ukuthi i-podcasting ngeke isongele ukuthuthukiswa kwemboni yomculo.Ngiveze engxoxweni yangaphambilini ngenhla ukuthi i-Spotify ibona ngekusasa lapho umculo nama-podcasts kuhlangana khona, futhi ibaholela ekutholeni amasiko amasha aguquguqukayo nezindlela zokubamba iqhaza.Sengikushilo lokho, imboni yomculo ibonakala isiphenduke umcabango wokugxila ekuthuthukisweni kwebhizinisi okubanzi kweSpotify.Engxoxweni yakamuva neRecode, uLydia Polgreen, inhloko yokuqukethwe kwaGimlet, ukubeke kwacaca ukuthi inhloso yeSpotify “ukwenza abantu babe nomkhuba wokulalela umculo kuSpotify esikhundleni somculo.
Njengoba imali yokubhaliselwe yokusakazwa komsindo iqhubeka nokukhula emhlabeni jikelele, ama-podcast azoba nendawo kuphela emidlalweni ye-cross-platform chess eqhudelana nabasebenzisi kanye nabagcina abasebenzisi.Kulokhu, singalindela ukuthi abakhiqizi be-podcast bahlangabezane nezinkinga eziningi ezifanayo ngezinsizakalo zokusakaza umculo abaculi abake bahlangabezana nazo ngaphambili.Isibonelo, imodeli yakudala ye-Spotify iwukusayina izigidi zamadola kumadili wokuqukethwe nosaziwayo, futhi ukuphishekela kwenkampani ukukhula kwababhalisi nokwenza kube ngokwakho nge-algorithmic yabalaleli ngabanye kunonya.Esimweni sokugcina, isiteji asigcini nje ukubeka umongo, kodwa futhi sibeka kuqala ngokwemibandela yokwethembeka kwabalaleli.Njengoba u-Liz Pelly esanda kubhala ethi The Baffler, "Uhlu lwadlalwayo lwenzelwe ukudala nokulawula imikhiqizo ye-Spotify yabalandeli abathembekile, hhayi abaculi noma ama-podcasts."UJoe Budden umemezele ukuthi i-podcast yakhe ayiseyona iSpotify Uma kuziwa emikhiqizweni ekhethekile, kunombono ofanayo: “USpotify akakaze abe nandaba nale podcast, futhi...uSpotify ukhathalela kuphela umnikelo wethu endaweni yesikhulumi.”
Okokugcina kodwa udaba lwamalungelo nokulawula.Lapho abasakazi be-BuzzFeed ethi “Another Round” nekaGimlet ethi “The Nod” (eyakamuva yayisanda kuyekwa) beveza ngoJuni ukuthi babengewona abanikazi bemidlalo ababeyihola, angikwazanga ukuzibamba ngicabanga ukuthi lezi zivumelwano zazihlobene nezinkulu zendabuko. amalebula okurekhoda.Ukubhekana nabaculi.
Umbuzo omkhulu ezingqondweni zabantu abaningi ubonakala sengathi: izinkampani zomphakathi ezifana neSpotify zingasebenzisa ngempela izindlela zendabuko zaseHollywood ekuthuthukiseni i-podcast yasekuqaleni, futhi zisebenzise u-$1 billion ukwakha ukusabalalisa kwe-podcast evaliwe, elawulwa ngokugcwele futhi eqondile endaweni efanayo.I-ecosystem?Ingabe lithi linika amandla isizukulwane esilandelayo sabadali abazimele?
Isikhathi sokuthumela: Jan-05-2021