Imodeli yezomnotho eyakhuthaza ukuthuthukiswa kwezikhungo zezitolo ekhulwini lama-20 ilahlekelwa ukusebenza kwayo.Ngakho-ke, sekuyisikhathi [+] sokubheka kabusha ukuthi lezi zakhiwo ezinhle kakhulu nezifanekiso zendawo yokupaka kufanele zibe yini.
Kubathengisi nabanikazi benxanxathela yezitolo, u-2020 unyaka wokuhlela kabusha kanye nesiyaluyalu.Kusukela ngomhlaka-1 Disemba, iCoStar Group ivale izitolo eziyi-11,157.
Enye ingxabano yeza ngoNovemba, lapho ama-trust amabili amakhulu okutshalwa kwezindlu nezindlu i-CBL Properties kanye ne-Pennsylvania Real Estate Investment Trust (PREIT) efaka isicelo sokuqothuka.Bobabili bake bathatha imakethe yesigaba esiphakathi enempilo, lapho izwe linesigaba esiphakathi esinempilo nesiphumelelayo.Laba badlali ababili bayikhaya lamahange u-JC Penney, uSears no-Lord & Taylor kanye nenqwaba yabathengisi abangochwepheshe manje abasenkingeni noma abahlulekayo.
Isiphithiphithi esiphakathi asisodwa.I-Standard & Poor's Market Intelligence Corporation (i-S&P Market Intelligence) isanda kukhipha “Isifinyezo Socwaningo Olungakanani” ngoDisemba 2020, esihlanganisa ama-trust amahlanu amakhulu okutshalwa kwezindlu (Macerich Co MAC), Brookfield Real Estate Investment Trust, Washington Prime Group WPG, Simon. I-Real Estate Grou SPG p kanye ne-TCO ye-Taubman Center zifiphele ngokulinganayo.Bathi bonke abantu abahlanu bathinteka yile nhlanganisela elandelayo enobuthi: 1) inqwaba yamahange aqothukayo kanye nabaqashi abangochwepheshe, 2) ukwehla komsebenzi wemvume yokwakha, 3) ukwehla kwethrafikhi yezinyawo kanye 4) nesilinganiso esiphezulu sokulinganisa.I-athikili yakamuva ye-Bloomberg ithe ukuthengiswa kwezindlu ezithengiswayo ezimbi kungenzeka kugeleze emakethe, kufinyelele ku-$321 billion ngo-2025.
I-COVID-19 ingase ibonakale njengengqophamlando yoshintsho ekuziphatheni kwabathengi.Ngenxa yokuhlangenwe nakho okuvamile kwalolu bhubhane, abathengi bazizwa bexhumene kakhulu.Ngokusho kwe-Accenture ACN, lo bhubhane udale abathengi abaqaphela kakhulu kanye nesifiso sokuthenga endaweni.
Njengesiko kanye nomphakathi, kunezidingo eziningi eziphuthumayo ezintsha eziqhudelana ngesikhathi nemali yethu.Izidingo eziningi zesikhathi eside zenxanxathela yezitolo manje sezihlangabezwana ngezindlela ezisebenza ngempumelelo nangempumelelo.Akunakugwenywa ukuthi abantu abaningi bazovala iminyango yabo, futhi izilinganiso zizoshintsha ukuthi zingakanani futhi isikhathi esingakanani, kodwa izitolo ezinkulu ze-B, C kanye no-D yizona ezisengozini kakhulu.Izindaba ezinhle ukuthi ngomcabango omkhulu, ithempeli elihle kakhulu "esitolo kuze kube sekwindla" lingahlelwa kabusha ukuze lihlangabezane nezidingo zakusasa.Nokho, lokhu kuzodinga ushintsho olukhulu lomqondo.
Imodeli yezomnotho eyakhuthaza ukuthuthukiswa kwezikhungo zezitolo ekhulwini lama-20 ilahlekelwa ukusebenza kwayo.Izikhonkwane zesitolo somnyango “zomgibeli wamahhala” namaketanga okudayisa akhethekile ake akhokhelwa ukuthunyelwa sekuphenduke izilwane ezisengozini.Ngakho-ke, sekuyisikhathi sokucabanga kabusha ukuthi lezi zakhiwo ezinkulu nezifanekiso zendawo yokupaka zizoba yini.
Emhlabeni wezohwebo ezihlangene noma okuthengiswayo okuxubile, indima yesitolo iyashintsha, kodwa okufanayo kuyiqiniso.“Okuthengiswayo okusha” akugcizeleli isitoreji noma ukuthengisa okwenziwayo, kodwa kugcizelela ukuhlola noma ukuthengisa okuhlangenwe nakho.Lokhu kumemezela ubudlelwano obusha phakathi kokubonakaliswa okubonakalayo nokubonakalayo komkhiqizo.
Njengoba i-inthanethi ithatha umsebenzi omningi onzima, isidingo sezindlu ezithengiswayo sishintshile mayelana nendawo kanye nenani lezitolo.Ngokombiko we-BOF's “State of Retailing 2021”, abathengisi manje kufanele baphathe indawo yabo engokoqobo njengezindleko zokutholwa kwamakhasimende, hhayi nje izindawo zokusabalalisa zamanje nezesikhathi esizayo.Lezi izinto zami eziyishumi eziphambili zokucabanga kabusha izinxanxathela zezitolo zanamuhla.
1. Ukusuka ku-static kuye kokuguquguqukayo, ukusuka kokungenzi lutho kuye kokusebenzayo-I-inthanethi isiphenduke indawo yokufinyelela yazo zonke izinhlobo zemikhiqizo, futhi inkundla yezokuxhumana isiphenduke umxazululi wokunambitha nokwethenjwa.Ngenxa yalokho, ukugqugquzela abantu ukuthi baye ezindaweni zokuthenga sekuwumdlalo omusha.Umnikazi wendawo kufanele manje abe umdidiyeli we-“New Retail Theatre”.Ukuthengisa okusekelwe emkhiqizweni okumile kuzothathelwa indawo imibukiso eguquguqukayo esekwe kwisixazululo kanye nokuxoxisana namakhasimende.Lokhu kuzoqondisa izindlela ezithile zokuphila, izibalo zabantu kanye nezinkanuko, futhi kufanele kuhambisane nenkundla yezokuxhumana kanye nokukhangisa okunamandla.
I-Showfields iyisibonelo esihle futhi ibhekwa "njengesitolo somnyango esisha".Umqondo uxhuma okuthengiswayo ngokomzimba kanye nokuthengiswa kwedijithali, ngokugxila ekutholeni.Umkhiqizo wabo wokuqala wedijithali ogxile kumishini uhlelwe ngokucophelela ukuvumela amakhasimende ukuthi athenge ngama-smartphone abo.I-Showfields iphinde yamukele ezentengiselwano zomphakathi ngokubamba imicimbi yokuthenga ebukhoma yamasonto onke exhumanisa amabhrendi nabaxhumanisi abangochwepheshe.
Akuwona nje amabhrendi asendaweni edijithali agxile kokuhlangenwe nakho.Umbhali we-Nike NKE, isitolo sokudayisa esinolwazi ngekhulu lama-20, uhlela ukwakha izitolo ezincane ze-150 kuya kwezingu-200, ngokugcizelela kakhulu "imisebenzi yezemidlalo yamasonto onke", kufaka phakathi ama-workshops asesitolo kanye nemisebenzi.Yomibili imiqondo ihlanganisa ukutholwa kwe-analog nedijithali.
2. Ama-incubator okudayisa-ngezinsuku ezimnandi zakudala, ama-ejenti aqashisa enxanxatheleni yezitolo avele acela indawo kubathengisi.Ezitolo ezintsha, izindima ziphambene.Umnikazi wendawo uzoba nesibopho sokuba ngumdidiyeli wesizukulwane esilandelayo sokuqalwa kokudayisa.
Ukwehla komnotho kungase kubangele umjikelezo omusha wosomabhizinisi abadayisayo, esikhundleni semikhiqizo elahlekile ngemikhiqizo eyingqayizivele ye-niche.Lezi ziqalo zomdabu ezidijithali zizoba yi-DNA edingekayo ukushayela ithrafikhi phakathi nendawo.Kodwa-ke, ukuze lokhu kusebenze, izithiyo zokungena kumele zibe lula njengokuvula i-inthanethi.Lokhu kuzodinga "izibalo ezintsha" lapho umvuzo wengozi wabiwa khona umqashisi kanye nomqashiselwa.Ukuqasha okuyisisekelo kungase kube yinto yesikhathi esidlule, futhi kungase kuthathelwe indawo amaphesenti aphezulu okuqasha kanye namanye amafomula esibaluli sokuthengiswa kwedijithali.
3. Ukuthengisa kabusha kuhlangana nabalandeli abasha—njengoba izimpahla ezisetshenziswayo zizothatha indawo yemfashini esheshayo kule minyaka eyishumi yamanje, imikhiqizo efana ne-Poshmark, i-Thredup, i-RealReal REAL ne-Tradesy isiphenduke izinkulungwane zeminyaka kanye ne-Generation Z ekhathazeke ngokusimama Okuhamba phambili.Ngokusho komthengisi we-inthanethi i-ThredUp, ngo-2029, inani eliphelele lale makethe kulindeleke ukuthi lifinyelele ku-US $ 80 billion.Lokhu kuzogqugquzela izinxanxathela zezitolo nezindawo zokuthenga ukuthi zisungule “izimakethe zokudayisa” ezihlinzeka ngokushintshashintsha kwempahla futhi zishintshane nabahlinzeki.
Ukuthengisa okudayiswayo nakho kunikeza amathuba enzuzo engeziwe.Ukuqasha abaklami bendawo, ama-fashionistas nabantu abanethonya ukuthi bamise izitudiyo ukuze bahlele kabusha izitayela futhi benze “okutholwe” kwamakhasimende kube ngokwakho kungase kuthuthukise isiphakamiso senani lomkhiqizo.Ngokuthuthukiswa kobuciko bezandla, ifa kanye nezitayela zobuqotho, lolu hlobo olusha "lokwenza ngokwezifiso" luzolungela ukuqala.
Njengoba izindleko zezimpahla ezisetshenzisiwe zingokomfanekiso, ukwenza lezi zimpahla zibe ngokwakho kuzokhuphula inani lazo kuyilapho ngesikhathi esifanayo kube isikhungo senzuzo enenzuzo enkulu nokudala imisebenzi.Ngaphezu kwalokho, umthengisi owenziwe ngokwezifiso angavuselela imfashini omunye umuntu ake wayithanda ngokuphinda kwenziwe "okukodwa".Imboni entsha yamakotishi izofiphalisa imingcele phakathi kwezitolo nezitudiyo zokudala.Okubalulekile ukuthi ihlanganisa kahle nezinkundla zokuxhumana futhi igcizelela ukusimama.
4. Imakethe yomkhiqizi kanye nokudayisa-ukuduma kwezimpahla ezenziwe ngezandla, ezenziwe ngezandla nezilinganiselwe kuholele ekukhuleni kwezinkanyezi kwemakethe yomkhiqizi i-Etsy ETSY.Kusukela ngo-Ephreli, bathengise imaski eyizigidi ezingama-54, okusiza ukukhulisa ukuthengiswa ngo-70% ngo-2020, ngenkathi benyusa intengo yesitoko ngama-300%.I-Etsy ibambe ngokuqinile abathengi nabathengisi abaningi ngokwanelisa isifiso sobuqiniso.U-Josh Silverman, oyi-CEO yakwa-Etsy, uphakamise ukuthi bagxile ezindabeni ezithile ezibalulekile, okuhlanganisa ukufukulwa kwezomnotho, ukuhlukahluka kobulili nobuhlanga, kanye nokungathathi hlangothi kwekhabhoni.
Imboni yokudayisa isiwumgogodla wemikhiqizo embalwa ekhulayo, okuhlanganisa i-Shinola, ekhuthaza ukwenziwa ngokwezifiso komkhiqizo nokwenza kube ngokwakho.Ekugcineni, isikhungo sezitolo esiklanywe kabusha kufanele sivale igebe phakathi kwemikhiqizo yendabuko ekhona kanye nabathengisi abasha.
5. Ukusetshenziswa komhlaba, izimpahla ezingasetshenziswa kancane kanye nokuziphatha kwabathengi bendawo, ukushintsha amaphethini okusetshenziswayo kanye nesifiso sethu sokuhlalisana okuphephile, kunezindlela ezingenakubalwa ezihlobene nokuzalwa kabusha kwezikhungo zezitolo kanye nendlela yazo yokusimama Imigwaqo iqondana.
Umbono womdwebi wamapulani u-Victor Gruen we-Southdal e Shopping Centre awukakafezeki, okuyisikhungo esihle kakhulu sokuthenga sasendlini phakathi nekhulunyaka.Uhlelo lokuqala lwaluhlanganisa ukuthuthukiswa kwezingadi, imigwaqo yaseceleni, izindlu kanye nezakhiwo zomphakathi endaweni efana nepaki ekwazi ukuhamba ngezinyawo.Inxanxathela yezitolo eklanywe kabusha izolingisa kakhulu lo mbono.
Ngaphezu kokucutshungulwa kabusha ulwazi lwamakhasimende enxanxatheleni yezitolo eklanywe kabusha, isakhiwo, indawo kanye nokusetshenziswa komhlaba nakho kumele kubhekwe.Abavamile ukuba namacala aphumelelayo asekela ukumane bagcwalise izakhiwo ezingenalutho noma ezingasetshenziswa kancane “ngokufanayo.”Njengomphumela, singene endaweni ye-hyperbolic "yokusatshalaliswa kabusha kwempahla engasetshenzisiwe".Ngamafuphi, ngicabanga ukuthi kuyadingeka ukuqala ukuthengisa izingxenye ukuze ulondoloze yonke, kodwa ngokubuka okuphelele.
Kusukela yasungulwa, njengoba ukuminyana kwemiphakathi engomakhelwane ehlala ezindaweni zezitolo kuye kwanda, ukuhamba sekuyimbangela yokuzalwa kabusha kwayo.Igobolondo eliqinile langaphakathi lenxanxathela yezitolo kufanele lixetshulwe futhi lifinyeleleke kalula kwabahamba ngezinyawo.Indawo yokuhlangana unyaka wonke ngaphakathi nangaphandle izokwandisa ubungqabavu futhi ngesikhathi esifanayo ibe ukunwetshwa komphakathi ozungezile.
6. Ukuthuthukiswa kokusetshenziswa okuxubile-akudingeki uye kude kakhulu ukuze ubone ukuthi ukuphindaphinda okulandelayo kwalezi zikhungo zokuthenga sekuqalile ukubonakala.Eziningi seziphenduke izakhiwo ezixube ukusetshenziswa.Isitolo esingenamuntu esinama-anchor siguqulwa sibe isikhungo sokuzivocavoca umzimba, indawo yokusebenzela, isitolo segrosa kanye nomtholampilo.
Nsuku zonke izakhamizi eziyi-10,000 zineminyaka engama-65 ubudala.Nge-miniaturization kanye nomhlalaphansi, isidingo sezindlu zemindeni eminingi sikhulu.Lokhu sekuholele ekwandeni kokwakhiwa kwezindlu zemindeni eminingi emadolobheni nasezindaweni ezingaphansi kwedolobha.Izindawo zokupaka ezigcwele ngokweqile kwezinye izitolo ezinkulu ziye zathengiswa ukuze kwakhiwe amafulethi namakhondomu.Ngaphezu kwalokho, njengoba abantu abaningi besebenza okungenani ekhaya, nesidingo sabangashadile nabasebenzayo siyakhula.
7. Izingadi zomphakathi-usuka ekubeni ngumnikazi wezindlu uye ekwehlisweni kwerenti kusho ukuphila okungenazinkathazo ngaphandle kwesondlo.Kodwa-ke, kubantu abaningi asebekhulile abangenalutho, lokhu kusho nokulahlekelwa ingadi nokuxhumana nomhlaba ababewuthanda.
Njengoba izingxenye zalezi zindawo zenxanxathela yezitolo zibuyiselwa ezindaweni zokupaka ziye emapaki nasezindleleni zemigwaqo, kubonakala kungokwemvelo ukwethula izingadi zomphakathi.Ukuhlinzeka ngeziza ezincane ezindlini ezingomakhelwane kungakhuphula ukubamba iqhaza kwezemvelo kanye nomphakathi, kuyilapho kuvumela abantu ukuba bathole izandla ezingcolile ezitshala izimbali, amakhambi, nemifino.
8. Amakhishi nezipoki-lesi sifo sibangele ukulahlekelwa ezindaweni zokudlela ezingenakubalwa ezweni lonke.Uma sesikwazi ukuhlangana ndawonye ngokuphepha, sidinga ukuthola indlela yokuqala imboni yokudla neziphuzo.
Lokhu kungcono kunokusabalalisa kabusha indawo ezindaweni zokudlela ezinkulu ezingaphakathi nangaphandle ngokwakha amakhishi e-phantom namacanteens.Lezi zingase zibe izindawo zokuzungezisa abapheki abadumile bendawo ukuze banikeze amathuba ngokuqhubekayo okudla okubhaliselwe.Ngaphezu kwalokho, bangaphinde bahlinzeke ngamalungiselelo okudla alungiselelwe ngokukhethekile emiphakathini ezungezile.Le mibono yezokupheka ihambisana ngokuphelele nezindawo ezintsha zokudayisa ezihlakazekile kuyo yonke indawo.
9. Ipulazi ukusuka esitolo kuya etafuleni-indawo emaphakathi yezitolo zethu eziningi izenza zingabi kude nezitolo eziningi zokudla.Lezi zitolo zegrosa zivame ukubhekana nokuwohloka kwemikhiqizo yezolimo ehlobene nokuhamba nokuphatha.Nokho, lokhu akukakaqali ukubala izindleko zezezimali noma zekhabhoni zokuthutha impahla engamakhulu amakhilomitha.
Indawo yenxanxathela yezitolo ingaba negalelo elikhulu ezweni elibhekene nokushoda kokudla, ukuswelakala kokudla kanye nokukhuphuka kwentengo yamapulazi.Lo bhubhane uphakamise ukukhathazeka ngobuntekenteke be-supply chain.Eqinisweni, izinkampani ezivela kuzo zonke izizinda zempilo zitshala imali “ekubuyekezweni kwe-supply chain.”I-redundancy muhle, kodwa umphumela wokulawula ungcono.
Njengoba ngike ngabika esikhathini esidlule, izingadi ze-hydroponic, ngisho nezingadi ze-hydroponic ezenziwe ngeziqukathi zokuthutha ezigaywe kabusha, seziyindlela ephumelela kakhulu futhi egcina imvelo yokusabalalisa imifino ehlukahlukene.Ngaphakathi kwesikhungo esinqanyuliwe seSears Automotive Center, imifino emisha inganikezwa ezitolo zegrosa eziseduze namakhishi endawo unyaka wonke.Lokhu kuzonciphisa izindleko, umonakalo kanye nesikhathi sokumaketha, kuyilapho futhi kuhlinzeka ngenani elikhulu le-carbon offsets.
10. Ukusebenza kahle kwemayela lokugcina-Njengoba ubhubhane selufundise abathengisi abaningi, ukuthuthuka okusheshayo kwe-e-commerce kulethe izinselelo zokuqalisa kanye nentuthuko esheshayo kuzo zonke izici ze-BO.Kokubili i-BOPIS (ukuthenga ku-inthanethi, thatha esitolo somzimba) kanye ne-BOPAC (uthenge ku-inthanethi, uthathe eceleni komgwaqo) sebephenduke amagatsha okusebenza ngokushesha kanye nokusetshenziswa okungenakuxhumana.Ngisho nangemva kokuba ubhubhane seludambile, lesi simo ngeke sehle.
Lawa mathrendi abeka izidingo ezintsha ezikhungweni zasendaweni zokusabalalisa ezincane kanye nezikhungo zokubuyiswa kwamakhasimende.Isevisi esebenzayo yokulanda izozala amadrayivu amasha ambozwe nge-canopy ukuze anikeze yonke indawo yezitolo.Ngaphezu kwalokho, zingahlotshaniswa nezinhlelo zokusebenza ze-geolocation ezingakhomba ukufika kwamakhasimende ukuze kuzuzwe izinsizakalo eziphephile nezisebenzayo.
Akekho odinga usizo lwemayela lokugcina ngaphezu kwe-Amazon AMZN ukuze yehlise izindleko zokuyigcwalisa, futhi ihambisana ne-Target TGT kanye ne-Walmart WMT, okutholakala kahle kakhulu ekusebenziseni izitolo njengezikhungo zokugcwalisa ezincane zosuku olufanayo noma ukulethwa kosuku olulandelayo ngempumelelo.
Isidingo esiqhubekayo sezindawo zokusabalalisa ezincane zasendaweni kungase kube ukuwina kwezikhungo zokuthenga eziklanywe kabusha.Izakhiwo ezingcono kakhulu zingahlanganisa ukuhlukaniswa kwamahange afihliwe nokutshalwa kwezimali kwengqalasizinda entsha ezindaweni zokuthenga ezibonakalayo.
Ngingumkhiqizo wokukhula kokuthengisa "okucwilisiwe", kanye nendodana yosomabhizinisi waseMelika phakathi nekhulu leminyaka elidlule.Ngilubonile uguquko lukababa nomalume kusukela ekubeni umthengisi ngephutha baye komkhiqizo
Ngingumkhiqizo wokukhula kokuthengisa "okucwilisiwe", kanye nendodana yosomabhizinisi waseMelika phakathi nekhulu leminyaka elidlule.Ngilubonile uguquko lukababa nomalume kusukela kumthengisi ngephutha ukuya kumakhi womkhiqizo, okwaba umsuka weminyaka engamashumi amane yomsebenzi wami njengomhleli wokudayisa, umbikezeli wezitayela, isikhulumi nomlobi.Ngijabule kakhulu ukwabelana ngemininingwane yami ngezwe lokudayisa elishintsha njalo nezithameli emazwenikazi amathathu.Encwadini eyawina imiklomelo ye-IBPA yangowezi-2015 ethi RETAIL SCHMETAIL, Iminyaka Eyikhulu, Abokufika Ababili, Izizukulwane Ezintathu, Amaphrojekthi Angamakhulu Amane, ngibhale phansi izifundo engizithole “kusukela ekuqaleni” kanye namakhasimende, izinganekwane ezidayisayo kanye nama-ejenti okushintsha.Esimeni samanje esingaqinisekile sokuthatha umhlalaphansi, ngiphethe iqembu lami le-LinkedIn RETAIL SPEAK futhi ngikhulisa uthando lwami lwempilo yonke yazo zonke izimoto.
Isikhathi sokuthumela: Jan-06-2021