I-Apple isibe uphawu olufaneleka kakhulu kubathengi unyaka wesithupha olandelanayo.Imiphumela imenyezelwe ngemuva kocwaningo lwemibono yabathengi baseMelika abayizi-13,000 ngemikhiqizo engama-228.
Imikhiqizo ehlobene ingena ezinhliziyweni zabantu ngokwenza njalo izinto ezibonakala zingenakwenzeka.Bangakwazi ukuzivumelanisa ngokushesha nezidingo ezishintshayo kanye nokulindelwe ngamakhasimende abo.Kodwa lokhu bakwenza ukuze balondoloze isimo sengqondo esiyiqiniso kakhulu ngabo.
Amakhasimende ayimilutha.Lezi zinkampani ziyazi ukuthi yini ebalulekile kumakhasimende azo futhi zithola izindlela ezintsha zokuhlangabezana nezidingo zazo ezibaluleke kakhulu.
I-pragmatic ngokungakhathali.Lokhu ukusekelwa kwethu ukwenza impilo ibe lula ngokunikeza umuzwa ongashintshi.Bahlale begcina izithembiso zabo.
Iphefumulelwe Ikakhulukazi.Lezi yimikhiqizo yesimanje, ethembekile futhi ekhuthazayo.Le mikhiqizo inenjongo enkulu futhi ingasiza abantu babone izimiso nezinkolelo zabo.
Ukuqamba okusha okuphelele.Lezi zinkampani aziphumuli futhi zihlala ziphishekela imikhiqizo engcono, izinsizakalo kanye nolwazi.Badlula izimbangi zabo ngezixazululo ezintsha zokuhlangabezana nezidingo ezingahlangatshezwana nazo.
I-Apple iphinde yawina ukuhlonishwa okuphezulu kakhulu, yakleliswa kuqala ocwaningweni lwethu, futhi yathola amaphuzu acishe aphelele kuzo zonke izici ezine ezifanele.Kulo nyaka, iyaqhubeka nokuwina uthando lwabantu ngokusungula izinto ezintsha, ukwethembeka kanye nogqozi.
Phakathi kwabathengisi bokuqala abavala ngokuzithandela izitolo, i-iPhone enenani eliphansi yethulwa ngo-Ephreli, ehambisana nabathengi abangezwani nemali.Ama-Mac amasha nama-iPads ahlaba umxhwele abasebenzi basezindlini nabafundi.Nge-Apple TV (siyakuthanda, u-Ted Lasso), futhi izibonakalisa njengengcweti yokuqukethwe.
Akuyona ingozi ukuthi ubhubhane luthinte umbono wokubaluleka komkhiqizo.Ukubaluleka nokubaluleka kobuchwepheshe be-Apple kuyaqhubeka nokukhula.Abantu abaningi bazithola besebenza futhi befunda emakhaya, kanti isidingo sokuzivivinya ekhaya sesenze iPeloton yakhuphuka isuka kunombolo 35 ngonyaka odlule yaya kunombolo 2 kulo nyaka.
Lapho amajimu nama-studio evaliwe futhi abavocavoca umzimba bengakwazi ukuzivocavoca, bayazi ukuthi badinga izithukuthuku ngempilo yengqondo kunangaphambili.U-Peloton ubasindise ngamaphuzu aphezulu kakhulu "okwakha ukuxhumana nami ngokomzwelo," futhi ukuthengiswa kwamabhayisikili akhe okuzivocavoca nama-treadmill kucishe kwaphindeka kabili.Kodwa okubaluleke kakhulu, ibaxhumanisa nabanye ngemiphakathi eku-inthanethi kanye nokwandisa izinhlobo zokuzivocavoca kwesikhathi sangempela nezirekhodwe ngaphambilini.Lawa matshe ayigugu ashayela amanani okutholwa kobulungu anamadijithi amathathu kanye namazinga aphansi ngokumangalisayo abayekayo.
Lesi sihloko sikhona kulo lonke uhlu, okuhlanganisa i-Amazon, ekleliswe endaweni ye-10, futhi ichazwa ngokuthi "ibaluleke kakhulu" lapho wonke umuntu ethenga ekhaya.
Ngokuthuthuka kwe-e-commerce eheha ukunaka kwabathengi, naphezu kwezinkinga ezinkulu ochungechungeni lokuhlinzeka, i-Amazon ibambe iqhaza elibalulekile ekusizeni abantu bathole abakudingayo.Futhi iyaqhubeka nokukhuphuka ezinkomba eziyinhloko ze-pragmatism (“ukuhlangabezana nezidingo ezibalulekile ekuphileni kwami”) kanye nokuthatheka kwamakhasimende (“Angikwazi ukucabanga ukuphila kwami ngaphandle kwayo”).Abantu bathanda ukuqanjwa kwayo futhi bathi "ihlala ibheka izindlela ezintsha zokuhlangabezana nezidingo zami."Sihlala sifuna imakethe i-Amazon ezoyinqoba ngokulandelayo.
Vele, i-Apple ivame ukuzuza udumo, okubandakanya ngonyaka owedlule kwathiwa iwuphawu olubaluleke kakhulu emhlabeni.
Izindaba zakamuva ezivela Cupertino.Sizokunikeza izindaba zakamuva ezivela ekomkhulu le-Apple kanye namaqiniso aqanjiwe avela efekthri yamahemuhemu.
U-Ben Lovejoy ungumbhali wezobuchwepheshe waseBrithani kanye nomhleli we-EU we-9to5Mac.Waziwa ngama-monographs akhe kanye nedayari, uye wahlola ulwazi lwakhe ngemikhiqizo ye-Apple ngokuhamba kwesikhathi futhi wenza ukubuyekezwa okubanzi.Ubuye wabhala amanoveli, wabhala ama-thriller amabili ezobuchwepheshe, izikhindi ezimbalwa ze-SF kanye ne-rom-com!
Isikhathi sokuthumela: Mar-01-2021